• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.6
• /
• pp.635-642
• /
• 2003

The purposes of this study were to explore the consumer attitude toward the retail sales, to examine the relationships between the sale attitude and the price-related variables(i.e., price consciousness, sales proneness, and value consciousness), and to examine the effects of the sale attitude and the price-related variables on the perceived price value during the retail sales. Data were collected from 790 undergraduate students using the two types of questionnaires representing the sale and non-sale situations, and 776 responses were analyzed. Factor analysis of the sale attitude extracted five dimensions including price benefit, limited product assortment, impulse buying, low service quality, and disordered store atmosphere. The price benefit and the impulse buying factors were related with all the 3 price-related variables, and all the sale attitude factors were related with the value consciousness. The price benefit and the impulse buying factors positively affected the perceived price value under the sale situation.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.4
• /
• pp.529-540
• /
• 1999

The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

• Journal of the Korean Home Economics Association
• /
• v.27 no.4
• /
• pp.105-122
• /
• 1989

The purpose of this study is to provide the basic data to analyze the importance of family as the consumer socialization agents influencing consumer socialization and to enhance the adolescent children's level of consumer skill. The summary of research results is as follows: 1. There were significant differences in the mothers' level of consumer socialization according to the age, education level, consumer attitude, children's grade. 2. The factors showing significant relations to children's level of consumer skills were found to be children's sex, their grade, mother's age and their consumer attitude. The similar results were found for the various aspects of consumer skills. 3. Both the mother's level of consumer socialization with respect to themselves and with respect to children were found to be positivily correlated to children's level of consumer skills. 4. The result of analyzing the independent contribution of the factors in affecting the childern's level of consumer skills is that in order of increasing contribution the factors are the mother's level of consumer socialization with respect to children, children's grade, their sex, the mother's age. 5. The mother's level of consumer socialization with respect to themselves and with respect to children were found to be considerably influenced by demographics and socio-psychological variables. And it was confirmed that the mother's level of consumer socialization has causal relations to children's level of consumer skills.

• The Korean Journal of Community Living Science
• /
• v.21 no.3
• /
• pp.379-393
• /
• 2010

The purposes of this study were to estimate the effect of related factors such as cultural values and individual characteristics to consumer attitude, and furthermore to estimate the effect of consumer attitude and related factors such as price perception and individual characteristics to consumption behavior(expenditure) of food away from home. To do this, the data was collected from college students and a 2 step approach by using LIMDEP program was applied to estimate the structural equation model. The results of this study were as follows: 1) Consumer attitude toward food away from home was found to be significantly influenced by some cultural values such as health, sensibility, socially responsible consumption and religion, and individual characteristics such as sex and pocket money. If they perceived more positively about the value of health, sensibility and religion, they would be likely to have more positive attitude, while they perceived more negatively about the value of socially responsible consumption, they would be likely to have more negative attitude. In addition, if they were females and had much more pocket money, they would be more likely to have more positive attitude. 2) Expenditure of food away from home was found to be significantly influenced by age and pocket money, while consumer attitude did not have a significant impact on expenditure of food away from home at the second stage in the structural equation model. It might imply that consumption behavior of food away from home for college students would be more constrained by individual characteristics such as sex and economic capital.

• Journal of the Korean Home Economics Association
• /
• v.42 no.10 s.200
• /
• pp.129-141
• /
• 2004

The purposes of this study were to explain consumer attitude, behavioral intention and behavior(expenses) in the purchase of Han-gwa and to explore the influencing factors on them. To achieve these purposes, the Heckman two-step model was utilized to utilize the recursive system of attitude, behavioral intention and behavior. The results of this study were as follows: 1) Seventy-six percent of consumers presented their favorable altitudes to purchase Han-gwa, while $47\%$ of consumers had behavioral intention for purchasing Han-gwa. In addition, purchasing expense of Han-gwa per year as a proxy variable of behavior was less than 100,000 won for most consumers. 2) First, consumer attitude was found to be significantly influenced by the type of family and food safety. Second, the behavioral intention for purchasing Han-gwa was found to be significantly influenced by consumer attitude, age, income, education and price. Finally, consumer behavior(expenses) of purchasing Han-gwa was found to be significantly influenced by the behavioral intention, income and purchasing place.

• Journal of Fashion Business
• /
• v.18 no.2
• /
• pp.29-41
• /
• 2014

As the online shopping mall market faces severe competition, marketers have focused on visual factors that generate positive consumer responses in order to induce more consumers. Although product photos are crucial in the communication of product information as well as in the development of positive images of online shopping mall, there was little intention the effect of diverse types of product photo. In this study, three types of backgrounds (i.e., no background, indoor background, street background) are compared in order to explore whether consumer sensibility factors are different according to photo backgrounds. Moreover, it investigates the effect of sensibility toward photo backgrounds on consumer attitude. A total of 222 consumers participated in the experiments. As a result, six sensibility factors were generated from online model photos, including structure, upscale, uniqueness, interest, simpleness, and easiness factors. Among these factors, simpleness and structure showed the highest means; simpleness was the factor indicating the differences according to photo backgrounds. Sensibility factors affecting attitude toward online shopping malls were uniqueness in the case of no background, interest in the case of indoor background, and upscale in the case of street background photo.

• Korean Journal of Human Ecology
• /
• v.16 no.5
• /
• pp.957-967
• /
• 2007

The purposes of this study were to find the sub-factors of consumer consciousness toward well-being and to identify the variables influencing their well-being oriented consumer behaviors in the area of dietary life of married women. 579 married women were surveyed by internet portal site azoomma.com. The collected data were treated with the SPSS Windows 12.0 program and analyzed in terms of frequency, percentage, mean, standard deviation, oneway ANOVA, factor analysis, and multiple regression analysis. The findings were summarized as follow: 1. Consumer consciousness toward well-being has four sub-factors; pro-environmental attitude, personal and family health, means of business, and consciousness regarding others. 2. In the multiple regression analysis, concerns of information, price level, consciousness of personal and family health, health status, educational level explained the purchasing behavior about 25.7%. On the other hand, health status, pro-environmental attitude, consciousness of personal and family health, consciousness regarding others, and concerns of information explanined the using behaviors about 17.0%. Pro-environmental attitude, health status, consciousness of personal and family health, consciousness regarding others, and status of employment were effective variables, and explained the disposal behavior about 19.5%.

• International Journal of Human Ecology
• /
• v.15 no.2
• /
• pp.43-57
• /
• 2014

Consumers differ with respect to the level of green attitudes and green purchase behavious and different consumer would have different perceptions on green market environment. This study attempted to explain how consumers perceive green market environment differently across different consumer groups in attitude-behaviour dimension in green consumption. After identifying the four consumer groups based on their attitude toward green purchase and green purchase behaviours, a multinomial logistic analysis and a stepwise discriminant analysis were conducted. This study found that reliability in green market was the most critical factor that contributes to enlarge positive green consumers. Also, the role of reference persons and adequate price of green products were also found to be important to stimulate green buying. By understanding the different role of those factors in each group of consumers, this study provided group-specific implications to expand green consumers.

• Journal of Korea Society of Industrial Information Systems
• /
• v.8 no.1
• /
• pp.97-111
• /
• 2003

The purpose of this study is to identify the consumer's website attitude by product perception. There are a lot of benefits of some obstacles in the use of e-commence through the Internet-enabled website. The website or webpage is a marketing message for customers and many consumers use the Internet to acquire own informations. Indeed, it is necessary to construct positive attitude within an operating website, and IT is used as a useful tool for building the trust relationships with consumers. For eCRM in Internet era, it is very important to identify factors affecting consumer's website attitude. In sum, this study is focused the relationships between consumer's website attitude and product perception, brand attitude.

• Journal of Families and Better Life
• /
• v.5 no.2
• /
• pp.29-44
• /
• 1987

The objectives of this study were; (1)to determine if socio-demographic variables influence energy conservation attitude, energy conservation knowledge, energy conservation behavior of consumer, (2) to determine if energy conservation attitude and energy conservation knowledge influence energy conservation behavior of consumer, (3) to examine the causal relationships among variables which influence energy conservation behavior of consumer. The model for this study included following variables; (1) socio-demographic variables, which are the independent variables; (2) energy conservation behavior of consumer, which is a dependent variable; (3) energy conservation attitude of consumer, which is an intervening variable ;(4) energy conservation knowledge of consumer, which is an intervening variable. The data used in this study included 502 homemakers living in Seoul. Statistics used for data analysis were ANOVA, Pearson's Correlation and Path Analysis. The major findings were follows; (1) Energy conservation attitude and energy conservation behavior difference significantly according to the level of family income among socio-demographic variables such a age, educational level and family income. Energy conservation knowledge differenced significantly educational level, and family income. Energy conservation knowledge difference significantly educational level. (2) Energy conservation behavior differed significantly according to energy conservation attitude and energy conservation knowledge. (3) Energy conservation attitude and energy conservation knowledge had positive effects on energy conservation behavior directly and indirectly. (4) Family income had negative effects on energy conservation behavior directly and indirectly through energy conservation attitude. Education had positive effect on energy conservation behavior indirectly through energy conservation knowledge.