• Title/Summary/Keyword: Consumer Skill

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Mother & Teacher's Need Assesement for the Preschooler Consumer Education: In Ulsan City (어머니와 교사의 학령전 아동소비자교육 요구분석: 울산시를 중심으로)

  • 서정희
    • Journal of the Korean Home Economics Association
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    • v.36 no.1
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    • pp.81-98
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    • 1998
  • The purpose of this research is to investigate the mother and teachers need assessment for preschooler consumer education and related variables and to provide a basis for the development of consumer education program. The survey of this research was conducted by means of self-administered questionnaire with 302 mothers of the preschoolers who are 4-5 years old and attend nursery and kindergarten and 221 teachers of nursery and kindergarten in Ulsan. The statistics used for data analysis are frequencies and percentage, mean and standard deviation, on way ANOVA and Scheffee-test, Person's correlation using the SPSS/PC+ program. Some conclusions from the above investigation are as follows: 1. Each level of the need for consumer education on 22 subject area perceived by mothers and teachers of preschoolers was high and relatively high. Thus consumer education program for preschooler must include all subject area. 2. The mother's need for preschooler consumer education differs significantly according to age. The teacher's need for preschooler consumer education differs significantly according to family income. But these variables take a little effect to the need of mother and teacher. So the consumer education program doesn't need to classify by socio-economic characteristics of mother and teacher. 3. The mother's need for preschooler consumer education are positively correlated to consumer knowledge and consumer skill but negatively correlated to consumption oriented attitude. So the consumer education program needs to develop the consumer knowledge and skill and reduce consumption oriented attitude for the preschooler's mother. 4. The teacher's need for preschooler consumer education are positively correlated to the level of consumer role performance. Thus the reeducation program for the teacher needs to develop the consumer role performance.

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An Analysis of Financial Consumer Education in the Practical Arts (Technology·Home Economics) Curriculum and Textbook (실과(기술·가정) 교육과정 및 교과서의 금융소비자교육 실태 분석)

  • Kim, Eun Jeung
    • Journal of the Korean Home Economics Association
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    • v.50 no.8
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    • pp.21-40
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    • 2012
  • This study is to respond to the urgent demands of both society and times on public schools in regards to training an educated person who can cope with the financial environment of this diversified modern society. Therefore, this study will explain the concept of Financial Consumer Education and its trends of several other countries. By focusing on the current state of Korean Financial Consumer Education, it will call attention to the needs of introducing Financial Consumer Education to the school curriculum in order to educate students about finance systematically. To support our viewpoint, this paper analyzed and organized the materials concerning Financial Consumer Education in two curricula (2007 and 2011 Revised National Curriculum), and in a Practical Arts (Technology Home Economics) textbook of the 2007 revised version. Hence, the purpose of this study is to explore the desired direction and revitalization of Financial Consumer Education by analyzing the existing curricula. Even though the content of finance education begun from one of the subcategories of consumer education called 'Financial Management,'the number of research about financial education through public education has been increased in response to the social and academic consensus. Therefore, we suggest the re-conceptualization of consumer education for financial education is necessary. Therefore, this paper suggests that Financial Consumer education in a Practical Arts (Technology Home Economics) should not be regarded as only one of the components of Consumer Education. Instead, by raising it to the status of Financial Customer Education, it is required to teach the learners to improve their personal financial management skill as well as to help them achieve financial knowledge, skill, and attitude as financial consumer.

A Study on Service Quality and Consumer Satisfaction of Beauty Parlor (미용실의 서비스 품질과 소비자 만족에 관한 연구)

  • 황선아;황선진
    • Journal of the Korean Society of Costume
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    • v.51 no.8
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    • pp.171-183
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    • 2001
  • The purpose of this study was to develop service quality dimension of beauty parolrs in seoul area. The subject consisted of 545 adults with ages ranged between 20 and 30 who had evaluated service qualify dimension on one of the three different types of beauty parlors in seoul. The beauty parlors were classify into three types. Type I is franchised one, type II is located in center of city and type III is close to consumer's residence area. The result was as follows : 1. Four dimensions of the service quality of the beauty parlor were physical aspects(tangibles·accessibility·cleanness), employee aspects(empathy·capability), policy aspects of beauty parlor (management·reputation·credit card), the skill of the hair stylist. 2. To predict comsumer satisfaction. service quality dimensions were as follows : In franchised beauty parlor, the employee aspects(empathy), the policy aspect (reputation), the skill of the hair stylist were should be considered. In beauty parlor in downtown area, Physical aspects(accessibility), the employee aspects(capability), the policy aspects(reputation), the skill of the hair stylist were should be considered. And the beauty parlor in residence area, the employee aspects(empathy), the policy aspects(reputation) were should be considered.

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The Effect of Problem-Based Learning on Adolescent Consumer Consciousness and skill (문제충심학습(PBL)이 청소년 소비자 의식과 기능에 미치는 효과 - 중학교 가정과 `소비 생활` 단원을 중심으로 -)

  • 정혜영;신상옥
    • Journal of Korean Home Economics Education Association
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    • v.13 no.3
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    • pp.147-160
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    • 2001
  • The purpose of this study is to suggest one of teaching methods through developing a new guideline of the teaching-learning applied the Problem-Based Learning which is derived from the Constructionism. And then we apply this guideline to the class of Home Economics. especially the unit of the Consumption life for investigating the effect of this method in the aspect of improving man-power development as a consumer The results of this study are summarized as follows : First. the class applied a new method of Problem-Based Learning turn out to be more improved in the aspect of consumer consciousness than the untested class going through explanation-based teaching(P< .01). This is, the former result more positive than the latter because the former could be given chances to handle faced problems in class. Second there is no significant difference between the tested class and the untested class in the aspect of consumer skill. This is the fact that the research was conducted in a short Period of time and that the researcher failed to show the suitable stimulation or materials. even though the researcher was well aware of what Problem-Based Learning is. Third students\` evaluation after the test indicates that the tested class not only increase interest in home economics but also help them to take an active Part in class as the main of the class. and that the learning atmosphere is improved and that the effect of learning was also enhanced. Although the aspect of consumer skill is not statistically significant. the result show that adolescents try to Practice their learning from the class in their life.

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Consumer complaining behavior response to dissatisfaction from consuming goods and services (제품과 서비스로 인한 소비자불만에 따른 소비자불평행동 연구)

    • Journal of Families and Better Life
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    • v.15 no.4
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    • pp.81-102
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    • 1997
  • This study intended to investigate factors shaping the styles for comsumers to express their dissatisfaction after comsuming goods(cloth and household appliance) and services(public and health) In particular this study examined what kinds of characteristics were crucial to distinguish three styles of consumers' and public complaints. The characteristics of consumer to be considered in this study included consumer knowledge consumer attitude consumer and several socio-economic characteristics. The sample used in this study were consumers whose age was grater than 20 years old living near Seoul in 1996. Discriminant analysis was conducted to investigate what factors discriminate the style of complaint. This study found that several consumer characteristics were sigificant in explaining different styles for consumers to response their dissatisfactions. The effects of consumer characteristics were more significant in explaining the complaining styles derived from public and health services rather than goods. Overall consumer attitude consumer knowledge and the degree of satisfaction of services were discriminant variables in explaining the styles of consumer complaint. Both consumer knowledge and budgeting skill were significant in explaining complaint styles to response dissatisfaction derived from consuming clothing while both consumer education and time constraint were significant in shaping the kinds of complaining styles derived from consuming household appliances.

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Consumer Confusion on the Information Channel and Information Contents of Multichannel Environment (멀티채널환경에서의 정보채널과 정보내용에 관한 소비자 혼란)

  • Nam, Eugene;Kim, Kyungja
    • Korean Journal of Human Ecology
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    • v.22 no.3
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    • pp.455-471
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    • 2013
  • The purpose of this study was to investigate on what kinds of consumer confusion exist and how much confusion consumers experience during their information search process. In-depth interviews and a questionnaire survey with college students were conducted to figure out the type and the level of consumer confusion. Results showed that college students were somewhat confused when they chose information channel and when they understood and used the chosen information. It was found that confusion was due to partly because of too many information and partly because of the lack of consumer searching skill.

A Study on the Mothers' Level of Consumer Socialization Influencing the Children's Level of Consumer Skills (어머니의 소비자사회화수준이 자녀의 소비자기능에 미치는 영향에 관한 연구)

  • 문숙재
    • Journal of the Korean Home Economics Association
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    • v.27 no.4
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    • pp.105-122
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    • 1989
  • The purpose of this study is to provide the basic data to analyze the importance of family as the consumer socialization agents influencing consumer socialization and to enhance the adolescent children's level of consumer skill. The summary of research results is as follows: 1. There were significant differences in the mothers' level of consumer socialization according to the age, education level, consumer attitude, children's grade. 2. The factors showing significant relations to children's level of consumer skills were found to be children's sex, their grade, mother's age and their consumer attitude. The similar results were found for the various aspects of consumer skills. 3. Both the mother's level of consumer socialization with respect to themselves and with respect to children were found to be positivily correlated to children's level of consumer skills. 4. The result of analyzing the independent contribution of the factors in affecting the childern's level of consumer skills is that in order of increasing contribution the factors are the mother's level of consumer socialization with respect to children, children's grade, their sex, the mother's age. 5. The mother's level of consumer socialization with respect to themselves and with respect to children were found to be considerably influenced by demographics and socio-psychological variables. And it was confirmed that the mother's level of consumer socialization has causal relations to children's level of consumer skills.

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A Study on the Role of Children's Librarian in the 21st Century (정보사회에 있어서 어린이도서관인의 위상)

  • Kim Hyo-Jeong
    • Journal of the Korean Society for Library and Information Science
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    • v.26
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    • pp.35-51
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    • 1994
  • This article presents the role of children's librarian in the age of information. Preparing the 21st century, there should have been to identify the humanities of health, independent, creative, and moral fact with educating children in future Korea. Children's library should service all the children to improve the information skill and technology, to creat a whole person with high order intellectual thinking skill for the consumer, the voter and the leader of the next generation. It has been identified that the children's librarian should playas a mediator of literacy and culture of children, a creating counselor of personality, a negotiator of recoginating all knowledge, and a leader of the information skill or communication skill in the children education at the 21st century.

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A Study on the Development of a Scale to Measure the Ability of Consumers to Use Credit Cards (신용카드사용 소비자능력 평가를 위한 척도개발)

  • Seo, In-Joo
    • Journal of Families and Better Life
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    • v.27 no.6
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    • pp.95-109
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    • 2009
  • This study focused on the development of a scale to measure the ability of consumers to use credit cards. The purposes of this study were to develop a tool which would be able to measure consumer knowledge, consumer skills and consumer attitudes. Data were collected from 313 credit card using consumers and were analyzed by employing a goodness of fit test, principal component analysis & confirmatory factor analysis(Amos 5.0), multiple regression. The results from this study were as follows: 1) Six factors of consumer knowledge(16-items) were identified: damage salvation; credit delinquency; personal credit information; credit provision period; credit & credit card issuance; credit delinquent striking out a record & credit rating. The total variance was 55.86%. 2) Three factors of consumer skills(17-items) were identified: credit delinquency & over-consumption; credit card management; and loss & damage salvation. The total variance was 62.90%. 3) Three factors of consumer attitudes(16-items) were identified: credit delinquency & credit; credit card issuance & use; and credit card management. The total variance was 58.75%.

A Study on the Job Description and Necessary Abilities for Consumer Affairs Department in Business (기업 고객상담실의 직무내용과 필요능력에 관한 연구 - 고객상담실 직원을 대상으로 -)

  • 이승신;이기춘;박명희;송인숙;이은희
    • Journal of the Korean Home Economics Association
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    • v.40 no.3
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    • pp.115-136
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    • 2002
  • The purpose of this study was to find out job description and necessary abilities for Consumer Affairs Department Service in business. This study was done using survey by mail to the representatives in Consumer Affairs Department in business. 354 representatives were used for the sample. The business was selected 32 among 107 in OCAP(Organization of Consumer Affairs Professionals in Business), from September 25 to October 5, 2000. The results were analyzed from 96 representatives, 23 business. The results of this study are as follows: 1. The degree of importance and participation on the job description in Customer Service Department was analyzed. The most important job was related to consulting. Consumer management and information collect & provision were next important job in consumer affairs. 2. When the degree of participation on the job description compared to the degree of importance, we found that the general level of participation on the job was a little lower than the degree of importance on the job. Especially, the biggest difference was found in the formation of focusing customer. The smallest difference was found in the field of consulting. 3. The most necessary ability for the representative of consumer affairs department in business was responsibility and sincerity, communication skill. The big difference of present ability and necessary ability of representative was persuasive power and communication skirt.