• 한국식생활문화학회지
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• 제36권5호
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• pp.441-454
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• 2021

This study analyzed consumer needs for the development of elderly-friendly HMR products in China. In developing the products, items needed to be improved, types and packages of the necessary products, additional improvements and food preferences were investigated. According to the demographic characteristics of elderly Chinese consumers, these was analyzed as well. A survey was conducted on a total of 370 elderly people, and data analysis was performed using SPSS 18.0 program. Items related to product quality safety, such as "marks of origin by ingredient", "rich nutrients", "expansion of letter size of packaging", "rich nutrients" and "clear manufacturing date and expiration date", were required to develop HMR products. The types of products that should be developed were porridge and noodles, and the packaging types that should be developed were eco-friendly packaging and recycled packaging. In addition, "low-calorie HMR", "development of various seasonings", "use of eco-friendly food ingredients" and "HMR to digest easily" should be improved. The demand for product improvement and food preference showed significant differences according to the degree of education, monthly income and oral health. The results were intended to prepare basic data for setting the direction when developing elderly-friendly HMR.

• 한국의류학회지
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• 제34권7호
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• pp.1053-1064
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• 2010

This study investigates the Korean loungewear market and the traditional culture values of consumers related to loungewear to examine the preference of Korean traditional details, sewing techniques in loungewear design, and purchasing intentions. A survey method was used in this study. A total of 230 self-administered questionnaires were obtained from female consumers and 214 data sets were used for analysis. For the analysis, factor analysis, cluster analysis, and ANOVA were executed with PASW Statistics 18.0 and a structural equation model was estimated by Amos 18.0. The results are as follows. Traditional culture values were classified into two dimensions, traditional succession value and traditional design preference value. In the structure equation model, the traditional design preference value had a significant effect on the preference and the traditional culture succession value had significant effect on purchase intention. The results proved that the preference on loungewear with Korean traditional elements is closely related to purchase intention. Consumer groups were divided into three groups by traditional culture values factor; traditional culture succession group, traditional design preference group, and traditional culture indifference group. Style preference images showed significant differences in relation to traditional culture groups. This study is for use as fundamental knowledge on traditional loungewear brand development and strategy planning by offering specific traditional culture aspects associated with preference and purchase intentions.

• 감성과학
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• 제22권2호
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• pp.59-69
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• 2019

본 연구는 패션제품에 QR코드를 부착하여 소재와 세탁 등의 전문적 정보의 제공뿐 아니라 기업과 소비자, 소비자와 소비자를 연결하는 기능을 부여할 수 있도록 하기 위한 기초연구로 QR코드 적용 시 요구되는 정보에 대한 소비자의 인식과 선호를 조사하였다. 타 연령대보다 스마트폰 보급률이 높고 1인 가구의 비율이 높아 비대면 정보교환의 필요성이 높을 것으로 생각되는 20대를 대상으로 설문하였다. 현행 라벨을 통한 의류제품의 정보제공 방법에 대해서 개선의 필요성이 확인되었으며 특히 불충분한 정보제공, 전문적인 용어 사용, 세탁 기호의 불확실함이 불만족의 요인이었다. 따라서 다양한 방식으로 많은 정보를 전달할 수 있는 QR코드는 패션제품의 관리 정보제공의 효율적인 대안이 될 수 있을 것이다. 또한 응답자들은 아웃도어, 패딩, 정장 등의 고관여 의류 상품과 신체에 닿는 언더웨어류에 대해서 자세한 세탁방법, 사용 및 보관 시 유의사항, 소재의 기능성에 대한 정보를 얻고 싶어 했으며 캐주얼웨어, 코트에 대해서는 제품을 활용한 SNS 데일리룩, 제품과 어울리는 다른 상품, 비슷한 아이템의 추천 등 스타일링이나 의복 구매 정보를 제공받고 싶어했다. 따라서 QR코드를 이와 같은 다양한 정보 제공을 위한 웹사이트 또는 SNS의 연결수단으로 사용한다면 소비자들의 정보추구 욕구의 충족과 함께 현명한 제품 사용을 도울 수 있을 것이며 초 연결시대 패션제품의 새로운 역할을 부여하는 대안이 될 수 있을 것이다.

• 한국약용작물학회:학술대회논문집
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• 한국약용작물학회 2011년도 춘계학술발표회
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• pp.418-419
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• 2011

• 패션비즈니스
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• 제21권1호
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• 한국콘텐츠학회논문지
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• 제15권9호
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• pp.72-83
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• 2015

본 연구는 동물형 스마트 토이에 대한 영유아 부모의 디자인 선호 및 토이 구매경험과 구매요인에 대해 알아보고 이것이 자녀의 성과 연령에 따라 차이가 있는지를 살펴보는 것을 목적으로 하였다. 이를 위해 서울 및 경기도 지역 6개 기관의 344명의 학부모를 대상으로 설문을 실시하였다. 설문은 조사대상자의 일반적 배경 문항, 디자인 선호(유형, 외형, 기능, 정체성, 가격), 구매경향(구매 유무, 실제 구매토이, 만족/불만족 요인), 구매요인 등의 문항으로 구성하였고, 예비설문을 통해 내용을 수정 보완하였다. 그 결과 부모가 선호하는 동물형 스마트 토이는 흰털 또는 갈색의 짧은 털을 가진 20~30cm 크기의 강아지형 토이로, 소리 기능을 가장 중요하게 여기며, 단순 장난감 외에, 애완동물, 친구, 동생 등의 역할을 기대하는 것으로 나타났다. 실제 동물형 스마트 토이로 주로 강아지 토이를 구매했으며, 높은 재미와 상호작용성, 디자인 등에는 만족한 반면, 시끄럽고, 배터리와 내구성에 불만족을 보였다. 주요 구매요인은 안전과 견고성, 가격, 배터리 수명, 장기적 놀이성, 교육성, 세탁가능성이었다. 그리고 동물형 스마트 토이의 선호나 구매경험, 구매요인에 있어서 자녀의 성차나 연령차가 크게 나타나지 않았다. 이러한 연구 결과는 영유아의 동물형 스마트 토이 개발에 있어 기능 구성 및 디자인 등 설계 및 서비스 기획에 필요한 기초자료를 제공할 수 있을 것이다.

• 한국의류산업학회지
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• 제22권2호
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• pp.192-201
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• 2020

This study examined the relationship between Korean male consumers' perceptions of marketing promotion investment such as advertising expenditure and celebrity endorsement are the brand equity elements. It also compared if there were differences on this research model and two groups that selected Korean or foreign country-of-brand-origin in fashion product purchasing. Online survey responses from 414 Korean men in their 20s-30s were analyzed using confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM). Perceptions of advertising expenditures were found to be positively related to brand association in only the group that selected Korean country-of-brand-origin. The results showed a non-significant effect of perceptions for advertising expenditures on perceived product quality in both groups that selected Korean or foreign country-of-brand-origin. The results indicated that celebrity endorsement had a significant effect on brand association for the two male consumer groups. The results also demonstrated that the relationship of celebrity endorsement and perceived quality was significant in only a group that selected Korean country-of-brand-origin. The results also revealed that the effect of brand association and perceived product quality on brand preference was significant in both male consumer groups. This study has useful managerial implications for enhancing the effectiveness of investment in advertising activities.

• 한국의류학회지
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• 제20권3호
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• pp.414-428
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• 1996

This study intends to ascertain the importance of store atmosphere when construcing store marketing strategies for store differentiation. And it is studied by classifying consumer groups according to clothing shopping motivations, comparing store atmosphere assessment and emotion response of preferred stores, and analyzing the influence store atmosphere has on store preference or impulsive purchase. The subject of this study are women in their twenties living in Seoul, 255 career women and 233 college students totaling 458, and model sampling is done by convenient sampling taking into account the type of their occupation and major. Modified survey based on references and former studies is used, and using SAS packages, methods. The results of data analysis are as follows. 1. Consumer groups are classified into the following four subdivisions: shopping involvement, leisure pursuit, financial, and shopping unconcern group. The stores women in twenties use most frequently for shopping are department stores, speciality stores, common market, discount stores, and wholesale markets, and significant difference are shown between consumer groups. 2. Consumer responses for store atmosphere preferences are shown significantly among groups when concerned with store preferences. 3. Images of store atmosphere as factor analyzed into environment factor, kindness factor, and decoration factor, Environment factor is most highly estimated in speciality stores, kindness factor in department stores, and decoration factor in common markets. 4. Leisure pursuit group is assessed to be most influenced by store atmosphere in store seleciton, impulsive purchase, and after-purchase shopping behavior, and impulsive purchase is shown highly in department stores and speciality stores.

• 대한영양사협회학술지
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• 제16권3호
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• pp.255-269
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• 2010

The purpose of this study was to investigate consumer awareness and demand related to country-of-origin labeling at restaurants, and to provide basic data to reexamine the need for current policies and to determine problems. The study found that 70% of the respondents thought that the implemented representation policy had improved food quality, and 81.3% of the respondents checked country-of-origin labeling at restaurants. In addition, 74.7% of the respondents answered that "reward for accusation" was appropriate policy. Regarding the degree of recognition of the meat importers, the respondents were well aware of the importing countries, but did not recognize the importing country of chicken. In terms of preference for meat importers, Australian beef was rated highest, but beef from the U.S. was ranked seventh. However, in preferences for pork and chicken, U.S. products were rated highest. According to the survey, in a question regarding the perception toward country-of-origin labeling, the respondents recognized that rice, beef, pork, and chicken were the targeted items. In addition, the respondents suggested that other food ingredients at restaurants should be designated as target items for country-of-origin labeling.

• 농업과학연구
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• 제49권2호
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• pp.285-296
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• 2022

Food consumption trends in Korea are becoming more health-oriented, and consumers have become interested in high-quality foods that are also beneficial to health. The goals of this study are to examine consumers' impressions of black garlic and to investigate the preferred optimal attribute combinations related to black garlic. To do this, a survey of 352 consumers was used to analyze the current status of consumer purchases of black garlic. A conjoint analysis was conducted to analyze certain aspects of consumer preferences, such as price, health functional food certification status, processing type, and taste. Consumers' purchase experiences with black garlic were relatively few, but those with purchase experience reported that they consumed it mainly for their health. The results show that consumers are not satisfied with the taste and flavor of black garlic despite their perceiving it as a beneficial food for health. Despite the fact that consumers' purchase intentions were found to be low, it can greatly increase if improvements in price, flavor, and taste can be realized and if offering substantial benefits. The results of the conjoint analysis of the preference attributes of black garlic products are as follows. Consumers considered price among the four attributes as most important. The taste of black garlic and the processing style were similar in terms of importance, and health functional food certification was less important. Finally, the results suggest that continuous improvements in price and flavor are needed to spread the consumption of black garlic.