Journal of the Korean Dietetic Association (대한영양사협회학술지)

The Korean Dietetic Association (대한영양사협회)
권호 표지

Consumer Awareness and Demand for Country-of-Origin Labeling at Restaurants - For Adults Who Live in Seoul -

음식점 원산지 표시제 시행에 따른 소비자의 인식 및 요구도 조사 - 서울시 거주하는 성인 대상 -

  • Ahn, Hee-Jin (Nutrition Education, Graduate School, Sookmyung Women's University) ;
  • Park, Sang-Hyun (Dept. of Food & Nutrition, Sookmyung Women's University) ;
  • Joo, Na-Mi (Dept. of Food & Nutrition, Sookmyung Women's University)
  • 안희진 (숙명여자대학교 교육대학원 영양교육) ;
  • 박상현 (숙명여자대학교 생활과학대학 식품영양학) ;
  • 주나미 (숙명여자대학교 생활과학대학 식품영양학)
  • Received : 2010.05.03
  • Accepted : 2010.06.21
  • Published : 2010.08.02
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to investigate consumer awareness and demand related to country-of-origin labeling at restaurants, and to provide basic data to reexamine the need for current policies and to determine problems. The study found that 70% of the respondents thought that the implemented representation policy had improved food quality, and 81.3% of the respondents checked country-of-origin labeling at restaurants. In addition, 74.7% of the respondents answered that "reward for accusation" was appropriate policy. Regarding the degree of recognition of the meat importers, the respondents were well aware of the importing countries, but did not recognize the importing country of chicken. In terms of preference for meat importers, Australian beef was rated highest, but beef from the U.S. was ranked seventh. However, in preferences for pork and chicken, U.S. products were rated highest. According to the survey, in a question regarding the perception toward country-of-origin labeling, the respondents recognized that rice, beef, pork, and chicken were the targeted items. In addition, the respondents suggested that other food ingredients at restaurants should be designated as target items for country-of-origin labeling.

Keywords

References

  1. 국립농산물품질관리원. 음식점 원산지 표시제 바로 알기. Available from: http://www.origin.go.kr/portal/biz/origin_sub1.do. Accessed February 25, 2010
  2. 김효정 (1999): 농수산물 원산지 표시제에 대한 소비자의 인지도 및 업소별 이행실태에 관한 연구. 소비자학연구 10(1):27-42
  3. 윤선용, 조은실 (2009): 원산지표시제 확대 시행에 따른 외식시장의 변화와 대응방안. 주류저널 2009년 1월호: 17-25
  4. 이현동, 윤홍선, 최희석, 김영근, 박희만 (2009): 시판고춧가루의 미생물 오염 및 금속성분 함량 조사. 제30차 한국식품저장유통학회 학술대회 자료집. 한국식품저장유통학회. 서울. pp.132
  5. Balestrini P, Gamble P (2006): Country-of-origin effect on chinese wine consumers. British Food Journal 108(5):396-412 https://doi.org/10.1108/00070700610661367
  6. KFDA(Korea Food & Drug Administration), Information on imported food. Available from: http://www.foodnara.go.kr/ importfood/src/main/main_poll.jsp. Accessed January 25, 2009
  7. Kim HK (2006): A study on the country-of-origin-labeling initiative for beef dish served in restaurants. Doctor's degree thesis. Konkuk University. pp.2-74
  8. Kim HJ, Kim MR (1997): A study for the purchase status of the imported agricultural products and consumers' recognition of the labelling for the country of origin in Youngam region. Korean J Dietary Culture 12(5):477-493
  9. KMTA(Korea Meat Trade Association), The Meat Trade Journal. Available from: http://kmta.or.kr. Accessed January 25, 2009
  10. Kwon MZ (2005): A study on the purchase behavior of consumers for representation of food -Focusing on drinks-. Master's degree thesis. Andong National University. pp.40-42
  11. Van Der Lans IA, van Ittersum K, De Cicco A, Loseby M (2001): The role of the region of origin and EU certificates of origin in consumer evaluation of food products. European Review of Agriculture Economics 28(4):451-477 https://doi.org/10.1093/erae/28.4.451
  12. Lantz G, Loeb S (1996): Country of origin and ethnocentrism: an analysis of Canadian and American preferences using social identity theory. Advances in Consumer Research 23(1): 374-378
  13. Lee SM, Jin YH (2009): Research on consumer awareness due to origin declaration of beef in general restaurant. Korean J Culinary Res 15(3):112-127