• 복식
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• 제58권8호
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• pp.158-169
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• 2008

The purposes of this study were to Investigate the relationships between knitwear purchase motive and female consumer satisfaction, and to reveal how knitwear purchase motives and demographic variables influence the consumer satisfaction. The subjects were 263 female college students and working women residing in metropolitan area of Seoul. The data were analyzed by using descriptive analysis, factor analysis, Cronbach's ${\alpha}$-reliability coefficient, t-test, Pearson's correlation coefficient, and multiple regression analysis. Five dimensions of knitwear purchase motive were derived by factor analysis; expressive, others' influence/deficiency, quality/social, situation, and utility motive. Consumer satisfactions were classified into 3 dimensions; appearance, practicality, and quality satisfaction. The expressive motive had significant positive relationships with the satisfaction of appearance and quality satisfaction. The quality/social motive had positive relationships with the satisfaction of appearance, practicality, and quality. Utility motive had positive relationships with the satisfaction of appearance and practicality. Working women had higher situation motive and quality/social motive than the female college students had. The higher the age was, the higher the score on situation motive and quality/social motive were. The higher the social class was, the higher the score on expressive motive was. The higher the income was, the higher the score on appearance, practicality, and quality satisfaction were. The consumer satisfaction of knitwear was influenced most by the quality/social motive and next by the expressive motive, the income, and the utility motive in order.

• 한국생활과학회지
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• 제14권4호
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• pp.613-629
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• 2005

This research analyzes household financial structures and ratios to understand factors of household utility. Its main themes are as following: First, what kinds financial structures are found at each level of income? Second, how are they different by the level of income? Third, what factors contribute to appropriate financial ratios? The themes are supported by the texts on financial ratios from both inside and outside of Korea and proved by the Korean Labor and Income Panel Survey, the fifth annual edition. The households are exempted that do not support the household principle record in the principle and household economy record. Accordingly, this survey is from a financial structure analysis of 3,762 households. The analysis utilizes SPSS Window (Version 10.0) program. The following are the results: First, the income level 4 and above, in which the increasing number indicates a higher level of income, are highly ranked on the income-expense level and the asset-debt rate. Also, level 4 has a strong financial structure, whereas level 1 does not. Apparently, the management of the household is complicated by debt redemption and a lower level of assets. Second, Ratio 1, Ratio 2, Ratio 4, and Ratio 5 are different by the level of income. Third, the level of income contributes to the appropriate financial ratio. The financial safety and prospective financial structure at each income level is an important variable. Households with a high income, in particular, have to balance their finances and capital, reducing liabilities and increasing the total assets. In other words, the family must hold assets to enhance efficiency according to the character and income level of the household. This research is a useful resource for such a decision-making as to improve household financial structure stability. Also, it can be adopted to evaluate financial products for specific households and be used for economic and social welfare planning to predict how households influence the nationwide economy.

• 가정과삶의질연구
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• 제26권6호
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• pp.143-158
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• 2008

The purpose of the study was to investigate the wife and husband role division in household financial management between dual-income household and single-income household. Household financial management included the following five categories: financial planning, consumption/expenditure management, savings/investment management, risk management and credit management. Data for this research was collected through 610 married women living in Seoul, Korea. Using SAS-PC program, Chi-square and t-test Analyses were executed. The results showed that dual- and single-income households tend to have different perspectives on marital role division in household management. Wives of dual-income households had more significant roles in financial management rather than wives of single income households. Especially, wives of dual-income managed more active credit management and saving/investment management. On the other hand, wives of single-income households played a major role in making decision over cheap items than that of wives of dual-income household.

• 가정과삶의질연구
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• 제6권1호
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• pp.39-50
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• 1988

The objectives of this study were (1) to find out if consumer attitude variables, that is, attitude on post-industrial age consumer value, attitude on consumerism, have significant effects on consumer role performance, (2) to find out if socio-demographic variables, that is, age, educational level, family income, social status, have significant effects on consumer role performance, (3) to examine the independent influences of variables related to each subarea consumer role performance. The data used in this study inclued 573 homemakers living in Seoul. Statistical methods were ANOVA and Multiple Regression Analysis. Major findings were as follows;1) consumer role performance and each subarea consumer role performance differed significantly according to all the variables related to consumer attitude. 2) All the socio-demographic variables had significant effects on consumer role performance. 3) Resulting from multiple regression analysis, consumer role performance and all the subarea consumer role performance had the positive liner relationships with the variables such as attitude on post-industrial age consumer value, attitude on consumerism, educational level, The most influencial variable was attitude on post-industrial age consumer value, and in turn educational level and attitude on consumerism.

• 대한가정학회지
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• 제47권10호
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• pp.109-122
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• 2009

This study examined the effects of household head’s worker status change type on household income and household head’s income using a total combined sample of 2,578 households from Korea surveyed in 1998 and 2002 KLIPS(Korean Labor and Income Panel Study). Binary logit regression results showed that household incomes were likely to decrease significantly when household head’s changed worker status from a regular employee, a temporary employee or a daily worker, or an employer or a self-employed to no job status, or from a regular employee to a temporary employee or a daily worker, an employer or a self-employed, or from an employer or a self-employed to a regular employee compared to a regular employee status maintenance. In contrast, household head’s incomes were likely to increase significantly when household head’s changed worker status from a temporary to a regular employee compared to a regular employee status maintenance. Women household heads were significantly associated with the likelihood of the decrease of household head’s income compared to men household heads. Household heads beyond their forties were significantly associated with the likelihood of the decrease of household head’s income compared to household heads in their thirties age-group counterparts. Household heads with education level beyond high school graduation were significantly associated with the likelihood of the increase of household head’s income compared to household heads with the education level of high school graduation. This study shows that a more comprehesive labor policy is needed for achieving sustainable household income inflow.

• 가정과삶의질연구
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• 제27권2호
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• pp.77-97
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• 2009

This study evaluates the poverty experiences of low-income single mothers according to the Capability Approach of Amartya Sen. In this approach, the capability to achieve the basic functionings of life, not income itself, is the criterion of poverty. 26 single mothers were interviewed using focus-group interviews and in-depth interviews. 21 functionings on the existence level, 18 on the relatedness level, and 15 on the growth level were found in the areas of work, health, food consumption, clothing, housing, child rearing, and leisure. The results of this study suggest that low-income single mothers can achieve only some of the existence level functionings with significant help from welfare services. They can scarcely achieve higher level functionings in any of these areas.

• 한국의류학회지
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• 제31권2호
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• pp.300-307
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• 2007

The purpose of this study was to identify and to compare the internet service factors affecting shopping satisfaction and intention to return between total shopping sites and fashion specialty sites. Data were obtained from 208 men and women aged between 20-40 who used internet. Factor analysis, Multiple regression, chi square test and F test were applied. The results were as follows. First, there were some demographic differences between two site shoppers. Young, low-income, student consumers were more likely to visit fashion specialty site than older, high-income, non students were. Second, consumer satisfaction and revisit to the total shopping sites were influenced by site composition, purchasing convenience, and after-purchase service. For the fashion specialty sites, consumer satisfaction was affected by site composition and after-purchase service while consumer intention to return was only by site composition. Thus, big sized total shopping sites should provide all kinds of online services to satisfy consumers. Small sized, fashion specially sites had better concentrate on site design or fashionable, creative product merchandising to get a competitive edge for young customers.

• 농촌지도와개발
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• 제10권1호
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• pp.87-101
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• 2003

Recently, rice producers and related institutions have started to brand rice to increase sale. Despite such trend and the significance of rice branding to many parties including policy makers, no previous research has studied the relationship between consumers' psychological and socio-economic factors that underline consumer choice and judgment of branded rice. This paper discusses the variables related to branding through a survey based on 242 convenience consumer samples selected in Seoul metropolitan area in Korea, and presents the results and their implication for future research. The major findings are: 1) Consumers are reasonably well aware of rice-branding practices, and the main source of such information is in-store displays and packages, 2) It appears that consumers in general choose a rice brand based mainly on its taste and nutrition, and 3) the perceived difference among rice brands differs depending on some consumer characteristics. The perceived differences among rice brands in taste and in nutrition are relatively high for brand-loyal consumers and high-income consumers respectively. The perceived difference among rice brands in brand reputation is also relatively high for young, low-income, and brand-loyal consumers.

• 대한가정학회지
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• 제35권2호
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• pp.1-17
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• 1997

The purpose of this study is to identify the level of children's consciousness and behavior for the environmental conservation, so that provides some fundamental information for the overcome of environmental crisis and reinforces a consumer education for the childrens at home. The subjects were randomly selected form the 4th, 5th, and 6th grade of elementary school students, in April, 1996, Seoul, Korea. The 1342 data obtained were analyzed by Mean, t-test, ANOVA, duncan's Multiple Rang Test, Pearson correlation, and Regression. The major findings were as follows: 1) The average level of children's consciousness for the environmental conservation was relatively low, which was 1.79. There were significantly differences on the children's consciousness for the environmental conservation, according to student's grade level, housing type, parent's education, household income, and the level of consumer socialization. 2) The average level of children's behavior for the environmental conservation was low, which was 2.36. There significant differences on children's behavior of environmental conservation, according to student's sex, grade level, housing type, parent's education and occupation, household income, and consumer socialization. 3) There were significant relationships between children's consciousness and behavior for the environmental conservation. 4) The most influential variable for children's consciousness and behavior of the environmental conservation was consumer socialization. As we see above, this study concludes that consumer environmental education should be reinforced for the children in the home, so that they involved in the environmental activities and have an early experience.

• 한국산학기술학회논문지
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• 제15권9호
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• pp.5564-5577
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• 2014

본 연구에서는 Price-Scaling AIDS 모형을 바탕으로 가구별 특성의 차이가 소비지출 구조에 어떠한 영향을 미치는지를 통계청 "가계동향조사" 자료를 이용하여 추정하였다. 추정결과, 서비스 품목들의 소득탄력성은 비서비스 품목들의 소득탄력성에 비해 상대적으로 큰 것으로 나타나 향후 가구소득이 늘어날 경우 서비스 품목들에 대한 더 큰 수요 증가가 예상된다. 또한 품목별 가계의 소비지출행태는 연령별, 소득수준별로 상이한 모습을 띠고 있는 것으로 나타났다. 특히, 비서비스 품목에 대한 지출비중이 높은 전통적인 가계지출구조에서 보건, 교육, 통신 등과 같은 서비스품목에 대한 지출비중이 높은 구조로의 전환이 촉진되고 있음이 확인되었다. 이와 같이 서비스품목에 대한 수요 증가로 인한 가계소비지출 구조의 변화는 관련 서비스 시장의 확대와 더불어 서비스 산업의 성장 잠재력을 더욱 확대시키는 방향으로 작용할 수 있다. 따라서 이들 분야에 대한 잠재수요 및 성장가능성에 대한 정확한 파악과 더불어 해당 서비스 시장의 형성 및 확대와 관련한 공급측의 적절한 대응이 요구된다.