• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.9
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• pp.979-990
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• 2012

This study explores the correlation between personality traits, customer orientation, job satisfaction, and job performance. This study examines the impacts of personality traits and customer orientation on job satisfaction and job performance. Data were collected using a questionnaire survey. A convenience sample was drawn from salespeople working for department stores in Daegu and Pohang between September $1^{st}$ to $7^{th}$ 2011. A total of 337 responses were complete and usable questionnaires. Data were tested through factor analysis, correlation analysis, and regression analysis, using SPSS 12.0. Three main points are shown through this study. First, the correlation of all five factors extracted from salespeople personality traits with customer orientation was statistically significant. Personality traits and customer orientation were partially correlated with job satisfaction or job performance. Second, the regression analysis was conducted to examine the influence of personality traits and customer orientation on job satisfaction; subsequently, only two factors extracted from customer orientation (consideration for customers and customer-centered thinking) were significant predictors of job satisfaction. Third, the result of the regression analysis between personality traits and job performance showed that the most influential predictor of job performance was conscientiousness, followed by likeability, openness and introversion. The most influential factor between customer orientation and job performance was competence in providing product information, followed by consideration for customers, customer-centered thinking, and a reliability-focused response.

• Anxiety and mood
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• v.10 no.2
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• pp.170-175
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• 2014

Objective : The aims of this study was to evaluate relationship between body dissatisfaction, personality characteristic, and stress in young adults. Methods : One hundred and ninety five young, healthy, and normal participants filled out all 3 types of self-reported questionnaire, the Body Dysmorphic Disorder Examination-Self Report (Korean version of BDDE-SR ; K-BDDE-SR), Neuroticism, Extraversion, Openness-Five Factor Inventory (NEO-FFI) and Stress Scale of Korean version of the Depression Anxiety Stress Scale (K-DASS-21). Results : Out of the 195 participants, 30% (n=59) was male and 70% (n=136) was female. There was no statistical difference between high K-BDDE-SR group (K-BDDE-SR score 75 percentile or higher, n=50) and low K-BDDE-SR group (K-BDDE-SR score below than 75 percentile, n=145) in terms of weight, height, and BMI. In high K-BDDE-SR group, neuroticism was significantly higher than low K-BDDE-SR group, and extraversion, agreeableness, conscientiousness were significantly lower than low K-BDDE-SR group. Also, level of stress in high K-BDDE-SR group was significantly higher than low K-BDDE-SR group. Conclusion : Our study revealed that individual's with more body dissatisfaction were more neurotic and stressful. Thus, body dissatisfaction and diverse psychiatric diseases should be considered in treating neurotic and stressful young adults.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.753-765
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• 2016

This study examines links between Korean adolescents' uses of games and their school lives. A gender-based analysis was conducted and moderating effects of social relationship variables were tested. The major findings are as follows. First, some gender differences were found in impacts of game use. For example, although a game addiction variable appeared to influence both male and female adolescents negatively on the school-related conscientiousness, only male students displayed a negative impact of game time. It represents a gender difference in the preferred game genres and ways of using them. Second, the analysis showed that variables of social relationship could moderate the negative effects of game use. While the relationship with father appeared to moderate the negative effects of game time in male adolescents, the relationship with mother turned out to relieve the negative impacts of game addiction in female ones. In the case of male adolescents, however, the relationship with the parents did not show any moderating effect on game addiction. This study supports the claim that it is necessary to take a gendered approach in studying gaming.

• Korean Journal of Community Nutrition
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• v.8 no.4
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• pp.610-620
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• 2003

The purpose of this research was to analyze the job satisfaction and business attitudes of restaurant owners in order to explore solutions for improving restaurant management. The results were as follows : 1) The motive for starting a restaurant business was vocational aptitude \longrightarrow possibilities \longrightarrow good income : 2) In terms of job satisfaction, most respondents were satisfied with both the work itself and the income. It was also observed that the younger owners were more satisfied with their jobs than the older owners : 3) Increased costs, including labor and food costs, was indicated as the biggest problem in restaurant management. Respondents also perceived labor shortage as one of the most difficult problems. Men were more likely than women to consider the following problems as being more serious: rent, financial problems, taxes, regulation restrictions, menu development and customer complaints. It was found that as the size of the restaurants grew, the respondents perceived the shortage of labor as the hardest part of running a business : 4) Respondents agreed that employing good foodservice workers was the most important part of foodservice management. Owners also believed that they needed more research time for menu and service development 5) To be successful, the restaurant owners paid the most careful attention to food taste. Service, sanitation, and menu development were also emphasized. Respondents stressed the focus on service, good relationships, diligence, and faithfulness in order to be a good restaurant owner. The results of this research suggest that restaurant owners should have more professional conscientiousness to succeed in their own businesses, as well as improve the quality of the foodservice industry. Other important aspects related to the overall improved quality of the foodservice industry are: the continuation of government support, the enlargement of educational opportunities and greater respect for foodservice employees. (Korean J Community Nutrition 8(4) : 610-620, 2003)

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.3
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• pp.167-183
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• 2017

The objective of this paper is to investigate the effect of character traits of employees of consulting firm on job satisfaction through self-leadership and self-efficacy. The proposed model is based on big5 model of Coasta and McCrae(1992). To validate the proposed model, structural equation model is analyzed with the valid 140 questionnaires collected from Seoul and nearby cities by using Smart PLS 3.0. The results are as follows. First, extraversion has a positive effect on self-leadership, not on self-efficacy. Second, agreeableness has a positive effect on self-leadership, not on self-efficacy. Third, conscientiousness has a positive effect on both self-leadership and self-efficacy. Fourth, emotional stability does not have a positive effect on both self-leadership and self-efficacy. Fifth, openness to experience has a positive effect on both self-leadership and self-efficacy. Sixth, self-leadership has a positive effect on self-efficacy. Seventh, self-leadership has a positive effect on job satisfaction. Last, self-efficacy has a positive effect on job satisfaction. This research proves that, while the character of employees generally forms the meaningful relationship with self-leadership and self-efficacy, in some entries of Big 5 character elements it has still produced the different results with the previous researches, which betrays that the relationship between one's character and self-leadership and self-efficacy can differ according to the characteristic of jobs. It requires further study to prove how each of Big 5 elements differently effects on self-leadership and self-efficacy according to diverse characteristic of jobs.

• Journal of Fashion Business
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• v.12 no.2
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• pp.165-175
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• 2008

A cross-cultural study was carried out in Germany and in South Korea in order to investigate the relationship between brand personality and product personality facilitating the three dimensions of personality agreeableness, excitement, and extroversion. Two pairs of shoes were prepared across categories of product function symbolic (a pair of high-heeled shoes) versus utilitarian (a pair of sport shoes). In experiments, each pair of shoes was labeled as a luxury brand ("Versace") or a casual brand ("C&A", Germany; "Migliore", South Korea) or left unlabeled. Prior to the experiments, an expert group in each country evaluated the brand personality in terms of "cheerful" (agreeableness), "honest"(conscientiousness), and "provocative" (extroversion) and the results were considered as a baseline. In Experiment I and II, subjects were exposed to two pairs of shoes labeled in one of the three ways and assessed the personality of both pairs of shoes using the personality traits, cheerful, honest, and provocative. Identical versions of the experiment were conveyed in Germany (N=56), an individualist culture, and in South Korea (N=72), a collectivist culture, and we purposed to find cultural differences in evaluating product personalities influenced by brands. The empirical results do not show any significant influence of brand personality on product personality in either cultural group (p>.05). Nevertheless, the subjects estimated the retail price of the shoes to be significantly different depending on the brands in both cultural groups (p<.001).

• Journal of Korean society of Dental Hygiene
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• v.12 no.4
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• pp.793-800
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• 2012

Objectives : The purpose of this study was to examine the relationship between the DISC behavioral type of dental hygienists and their job satisfaction in an effort to provide some information on the efficiency of human-resources management. Methods : The subjects in this study were 278 dental hygienists who worked in dental clinics in Seoul. A self-administered survey was conducted from February 10 to March 30, 2011, and the statistical package SPSS WIN 12.0 was employed to analyze the collected data. Results : As for differences among the dental hygienists in DISC behavioral type according to their general and job-related characteristics, there were statistically significant differences in dominance type according to age, and statistically significant differences were found in steadiness type according to martial status. There were statistically significant differences in conscientiousness type according to career, and statistically significant differences were found in steadiness type according to the daily mean number of outpatients. Concerning differences in job satisfaction according to DISC behavioral type, the group of influence type was most satisfied with the job itself, and those who were of dominance type expressed the best satisfaction with pay. The group of influence type was most satisfied with boss ties, and those who were of influence type expressed the best satisfaction with colleague relationships as well. Conclusions : The above-mentioned findings indicate that in order to ensure the job satisfaction of dental hygienists in terms of human-resources management, both of their DISC behavioral type and job satisfaction should accurately be grasped, which is expected to make a contribution to the efficient human-resources management of dental institutions.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.49-56
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• 2016

The purpose of the study is to explore mediation effect of marriage satisfaction when personality traits of married female immigrants would influence the preparation for old age. The survey targets are married female immigrants who live in Seoul, Gyeonggi province, Chungcheong province, and Jeolla province, who are using the programs of Multicultural Center, and who could communicate each other. The analysis was also conducted on 426 of 450 questionnaires. The findings are as follows. First of all, extroversion, agreeableness, conscientiousness, openness of personality traits appear as positive correlation with emotional preparation, physical preparation, financial preparation, marriage satisfaction. However, financial preparation has no correlation with neuroticism. Second, personality traits and marriage satisfaction explain about emotional preparation as 34.6 %, but there is no mediation effect of marriage satisfaction. Third, personality traits and marriage satisfaction explain about physical preparation as 28.1%. In addition, agreeableness and physical preparation have mediation effect of marriage satisfaction. Fourth, personality traits and marriage satisfaction explain about financial preparation as 15.9%.. Moreover, openness and financial preparation have mediation effect of marriage satisfaction.

• Management & Information Systems Review
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• v.32 no.4
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• pp.27-51
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• 2013

The present study focuses on ethical leader ship of people who are member of organization. The survey was conducted to 209 spectators who participated in the corporate organization. Collected data were analyzed through the statistical and analysis program SPSS. Correlation analysis and multiple regression analysis were conducted for analyzing the influence of ethical work climates on ethical leader ship and organizational citizenship Behavior. The results are below. First, the result of analyzing the relationship between ethical work climates and Ethical leader ship shows that principle have a positive impact on distributive justice, procedural justice, transparency, contribution, integrity and benevolence have a positive impact on procedural justice, contribution, integrity. Second, the result of analyzing the relationship between ethical leader ship and organizational citizenship behavior shows that transparency has a positive impact on conscientiousness, and integrity has a positive impact on sportsman ship. We discuss the implications of the results for the theory and the future research on the ethical leader ship.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.147-158
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• 2017

The purpose of this study is to investigate the determinants of the SNS usage time depending on SNS motive of the youth workers. Although previous studies revealed that there are many motivations for SNS usage, it is not known which factors determine usage time of each SNS motive. In this study, we constructed the unbalanced panel data of the Korean Education & Employment Panel data. Among three different SNS motives such as information exchange, social networking, and fun pursuit, gender, physical health, extraversion, and conscientiousness affected the usage of SNS when the motivation was information exchange. When it was personal connection, the size of organization, education, physical health, subjective happiness, job satisfaction, neuroticism, and agreeableness did. When it was fun & interest, foreign company, status of children, subjective happiness, and job satisfaction did. Based on the findings, we discussed theoretical and practical implications.