• The Research Journal of the Costume Culture
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• v.7 no.3
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• pp.93-107
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• 1999

Elderly population of Korea has been significantly increasing, therefore, social and economical influence of the elderly people has been increasing, too. Recently, research regarding elderly people is important because many elderly men take care of their appearance and clothing, and clothing plays an important role in everyday life. The purpose of this study is to investigate the clothing behavior of men aged 55 years and older who were residents of Seoul. The data were collected with a interview and self-administered questionnaire at various places. The importance of various factors on clothing behavior is different. 2. Age has a negative relationship with conformity, but a positive relationship with aesthetics and satisfaction of clothing. Allowance has a positive relationship with all clothing behaviors factors excepts conformity. 3. Life satisfaction has a positive relationship with education and allowance, also, life satisfaction of occupation group is higher than no occupation group is higher than no occupation group. 4. Appearance satisfaction has not a significant relationships with age, but, has a positive relationship with education. 5. There are positive relationships between not only life satisfaction and clothing behavior factors, but also appearance satisfaction and clothing behavior factors except conformity.

• The Research Journal of the Costume Culture
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• v.7 no.6
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• pp.28-40
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• 1999

The purpose of this study was to understand the Korean teenagers\` clothing behavior through pointing out the factors that clothing behavior of teenagers that was initiated from the important reference group, TV stars. The subject of this study were 570 purposively selected students at female middle and high school students in Seoul. The results were as follows : 1. The clothing conformity to TV stars relating to demographic variables was influenced significantly by location and personal expense variable in the high school group. 2. The exhibition showed a more important role to the clothing conformity in middle school group than in high school group. 3. The clothing conformity to TV stars relating to the clothing related variables was significantly affected by self-confidence to clothing than clothing normative recognition, clothing risk recognition and degree of clothing importance regardless of groups. 4. The clothing conformity to TV stars relating to TV media variables was affected by TV media star identification variable in both groups. And in case of middle school group, interests in TV stars also had influence on the clothing conformity to TV stars. And in case of high school group, interests in TV had effect on the imitation to TV stars\` clothing. As middle school students tend to have self-identification about a particular person, TV media stars become the reference group for the adolescence to follow their clothing.

• Journal of Wellness
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• v.6 no.3
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• pp.13-21
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• 2011

The purpose of this study was to examine the potential predictors of leisure behavior intention using the theory of planned behavior(TPB). A convenience sample of 369 participants was obtained from university students in Korea and America. For the purposes of this study, potential predictors of leisure behavior intention were selected from the following categories: attitude, subject norm, perceived behavior control, group conformity and face saving. In order to better understand the dynamics of the TPB process that influenced leisure behavior intention, this study used structural equation modeling(SEM) to test the TPB model. According to the results, attitude, subject norm, and perceived behavior control influenced to leisure behavior intention of both Korean and American university students and face saving influenced to leisure behavior intention of Korean university students. However, group conformity did not influence to leisure behavior intention of either Korean and American university students. For future study, more specific and decomposed factors are recommended to understand leisure behavior intention in theoretical way.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1611-1621
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• 2009

This study examines the significant relations in clothing behavior according to perceptual body image and appearance management behavior. The sampling method was a convenient sampling of 190 male and 160 female students in Daejeon. The survey was conducted from June to July 2008. The instruments consisted of perceptual body image (Silhouette Task), appearance management behavior (need for plastic surgery and appearance management in ordinary times) and clothing behavior (interest in clothing and fashion, along with conformity and exhibition). The data were analyzed using the frequency analysis, $Cronbach'{\alpha}$, factor analysis, t-test, and variance analysis. The subjects with normal body size perceptions had a strong need for plastic surgery, revealed more appearance management behavior, and had a high interest in clothing. The subjects who were dissatisfied with body apperance showed high conformity to clothing. The subjects who dissatisfied to their too fat body had high needs for plastic surgery and the subjects dissatisfied with a too thin body type did less appearance management in ordinary times. The subjects who had a high need for plastic surgery performed more appearance management, had a high interest in clothing and fashion, showed a high conformity to clothing, and exhibited a high exhibition of clothing. The subjects who had more appearance management in ordinary times had a high interest in clothing and fashion and showed a high conformity and exhibition of clothing.

• The Research Journal of the Costume Culture
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• v.7 no.5
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• pp.68-79
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• 1999

The purposes of the study, based on the social comparison theory, were 1) to examine the body image and the body distortion of the late adolescent through the attitudinal and perceptual measurement of the body image and to examine the self-esteem, 2) to examine the difference of the clothing behaviors depending on the level of the body image, the body distortion and the self-esteem, 3) to examine the difference in the clothing behavior, the body image and the self-esteem according to sex. The sampling method was a convenient sampling and the subjects were 137 undergraduate students in Chungnam national University. The results of this study were as follows : The results of analysing the factors to the response of attitudinal body image emerged three factors (appearance interest, weight concern, and body satisfaction). The results of analysing the response of the clothing behavior showed four factors (fashion interest, psychological dependence of clothing, conformity to clothing, and exhibitionism of clothing). The positive group to the body image showed more interest in the fashion and had the tendency of depending on the clothing psychologically, and also showed that the group revealed much exhibitive attitude by using the clothing. The group of perceiving the face rather correctly tends to do the conformity behaviors, but the group distorting the shoulder width wider than tends to reveal more conformity behaviors. The group with the higher self-esteem had little interested in the fashion and also did the conformity behaviors slightly.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.575-587
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• 2010

This study identifies the effects of the perceived risk by adolescents on fashion brand conformity for peer groups. Perceived risk, self-esteem, and gender were adopted as variables in order to analyze conformable fashion brand behavior with peer group consideration. A quantitative survey used 672 questionnaires from male and female students between the ages of 14 and 18. The data were analyzed using factor analysis and regression analysis. The results are as follows. First, the dimensions of the brand conformity and perceived risk were revealed. The brand conformity dimensions were normative, informational, and identificational conformity. The perceived risk dimensions were socio-psychological, economic, exchange-refund, performance, management, and fashion risks. Second, fashion (+) and performance (-) risk significantly affected three types of brand conformity. In addition, socio-psychological and economic risk positively affected informational brand conformity. Third, there were more factors of perceived risk that affected brand conformity in the highly self-esteemed group and in the female adolescent group.

• The Research Journal of the Costume Culture
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• v.15 no.4
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• pp.569-579
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• 2007

The purpose of the present study was to understand the clothing behavior of high school girls, and to analyze the differences of the behavior in accordance with their family self-concept and residential area. The study was implemented through a normative-descriptive survey method using a questionnaire. The survey was conducted in April 2006, and the sample consisted of 462 girls from 5 high schools. The data were analyzed by t-test, factor analysis, and cluster analysis. The results are as follows: I. In general, the family self-concept of high school girls was considerably positive, and the group from the Gangbuk area showed a more positive family self-concept than the group from Gangnam. 2. The group from Gangnam displayed a higher score in conformity, fashionability, and economy than the group from Gangbuk did. In terms of personality, the group from Gangbuk showed a higher score than the group from Gangnam. 3. The group having a more positive family self-concept showed a higher score in aspects of personality and psychological dependency. In the areas of conformity and fashionability, the group having a more positive family self-concept manifested a lower score. 4. In the case of the group having a more positive family self-concept, the girls from Gangnam, more than the group from Gangbuk, evidenced a higher score in conformity and fashionability, but showed a lower score in personality. In the case of the group having a lower score regarding family self-concept, the girls from Gangnam, more than those from Gangbuk, showed a higher score in conformity, fashionability, and economy. On the other hand, the personality score of the girls from Gangnam was lower than that of the Gangbuk group. Considering the results of the study mentioned above, it could be said that the clothing behavior of high school girls is different according to their family self-concept and residential area, and such clothing behavior could be used as a cue to understanding their family self-concept.

• Hwankyungkyoyuk
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• v.14 no.2
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• pp.106-115
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• 2001

So far, most of studies on environmentally responsible behaviors were based on the Hines et. al.(1987)'s behavior model which emphasized mainly personal causes of behaviors. This study was planned to investigate whether self-efficacy and conformity toward social norm could be good predictors for environmentally responsible behaviors or not. In the preliminary study, Several scales on environmental problems were made up for measuring the levels of knowledge, attitude, and behavior from usually used items of previous studies. And, some relevant items to self-efficacy scale and conformity toward social norm scale were selected through factor analysis and reliability analysis recursively. In the main study, Knowledge, attitude, self-efficacy, conformity toward social norm, and behavior of high school students were measured in urban and rural areas. Results showed that students in urban areas took environmentally responsible behavior more often than ones in rural areas, and there were no differences in attitude and sensitivity but significant differences in self-efficacy and confirmity toward social norm between them. According to regression analysis, self-efficacy was the best predictor for environmentally responsible behaviors, and confirmity toward social norm and knowledge were also good predictors. In conclusion, self-efficacy and confirmity toward social norm are better predictors for environmentally responsible behaviors than attitude.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.69-80
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• 2011

The purpose of this study was to clothing behavior according to the self-esteem, body cathexis in multicultural familie adolescents. The data was collected by using questionnaire survey based on pre-tests, and main survey conducted in Seoul, Gyeonggi province and Chungcheong province. The 236 participants came from 135 multicultural families and 101 Korean Self-esteem, body cathexis, clothing behavior were examined through 5-point likert scale. 3 factors including clothing interest, social approval and clothing conformity were used as clothing behavior. The analysis of the collected data was conducted by using SPSS 18.0. The results of this study is as follows: First, multi-cultural family adolescent showed higher self-esteem, body cathexis, than Korean family adolescent. Second, self-esteem were positively correlated, with body cathexis in both multi-cultural family and Korean family adolescent. Third, in multi-cultural family adolescent, body cathexis were positively correlated with clothing interest, social approval and clothing conformity. In Korean family adolescent, body cathexis were positively correlated with social approval and body cathexis were negatively correlated with clothing conformity.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.339-346
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• 1989

The Purpose of this study were; (1) to investigate the relationship between Masculine Gender Role Stress and four aspects of Clothing behavior, (2) to ascertain whether differences exist among demographic variables on Masculine Gender Role Stress and Clothing behavior, (3) to investigate the relationship among the four aspects of Clothing behavior. Masculine Gender Role Stress was assessed by Eisler & Skidmore's Scale. Four aspects of Clothing (Conformity, Satisfaction, Exhibition, Brand Orientation) were assessed by Chung's, Lim's & Lee's, Shim's and Kim's questionnaires. The samples were consisted of 236 male students in Seoul. The statistical analyses of the obtained data included calculation of the Mean, S.D., Correlation, ANOVA and Regression. The Results were as follows; (1) Masculine Gender Role Stress was positively related to conformity, exhibition of Clothing and negatively related to satisfaction of Clothing. (2) There were significant differences among three groups of Major on Clothing behavior. (3) There were significant differences among three groups of locations of high school on Masculine Gender Role Stress. (4) There were significant relationships among each Clothing variables. Positive relationship were found between Exhibition and Brand Orientation of Clothing. Negative relationships existed between (i) Conformity and Satisfaction, Exhibition, Brand Orientation of Clothing, (ii) Satisfaction and Exhibition, Brand Orientation of Clothing.