• Title/Summary/Keyword: Computer-networks

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The Antecedents of Switching Cost and its Effect on Customer Loyalty in Digital Music Service Industry (온라인 음악서비스 산업에서 전환비용의 선행요인 및 전환비용이 고객충성도에 미치는 영향)

  • Kang, Sung-Min;Uhm, Gi-Heon
    • Asia pacific journal of information systems
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    • v.20 no.2
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    • pp.157-180
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    • 2010
  • Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

Network Capacity Design in the local Communication and Computer Network for Consumer Portal System (전력수용가포털을 위한 구내 통신 및 컴퓨터 네트워크 용량 설계)

  • Hong, Jun-Hee;Choi, Jung-In;Kim, Jin-Ho;Kim, Chang-Sub;Son, Sung-Young;Son, Kwang-Myung;Jang, Gil-Soo;Lee, Jea-Bok
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.21 no.10
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    • pp.89-100
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    • 2007
  • Consumer Portal is defined as "a combination of hardware and software that enables two-way communication between energy service provider(ESP, like KEPCO) and equipment within the consumer's premises". The portal provides both a physical link(between wires, radio waves, and other media) and a logical link(translating among language-like codes and etiquette-like protocols) between in-building and wide-area access networks. Thus, the consumer portal is an important, open public shared infrastructure in the future vision of energy services. In this paper, we describe a new methodology for local communication and computer network capacity design of consumer portal, and also presents capacity calculation method using a network system limitation factors. By the approach, we can check into the limitations of existing methods, and propose an improved data processing algorithm that can expand the maximum number of the networked end-use devices up to $30{\sim}40$ times. For validation, we applies the proposed methode to our real system design. Our contribution will help electrical power information network design.

Localization Algorithm in Wireless Sensor Networks using the Acceleration sensor (가속도 센서를 이용한 무선 센서 네트워크하에서의 위치 인식 알고리즘)

  • Hong, Sung-Hwa;Jung, Suk-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.4
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    • pp.1294-1300
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    • 2010
  • In an environment where all nodes move, the sensor node receives anchor node's position information within communication radius and modifies the received anchor node's position information by one's traveled distance and direction in saving in one's memory, where if there at least 3, one's position is determined by performing localization through trilateration. The proposed localization mechanisms have been simulated in the Matlab. In an environment where certain distance is maintained and nodes move towards the same direction, the probability for the sensor node to meet at least 3 anchor nodes with absolute coordinates within 1 hub range is remote. Even if the sensor node has estimated its position with at least 3 beacon information, the angle ${\theta}$ error of accelerator and digital compass will continuously apply by the passage of time in enlarging the error tolerance and its estimated position not being relied. Dead reckoning technology is used as a supplementary position tracking navigation technology in places where GPS doesn't operate, where one's position can be estimated by knowing the distance and direction the node has traveled with acceleration sensor and digital compass. The localization algorithm to be explained is a localization technique that uses Dead reckoning where all nodes are loaded with omnidirectional antenna, and assumes that one's traveling distance and direction can be known with accelerator and digital compass. The simulation results show that our scheme performed better than other mechanisms (e.g. MCL, DV-distance).

The core information protection mechanism in the BcN(Broadband Convergence Network) (BcN(Broadband Convergence Network) 환경에서의 중요정보에 대한 도청방지 메카니즘)

  • Oh, Sek-Hoan;Lee, Jae-Yong;Kim, Byung-Chul
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.45 no.1
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    • pp.14-26
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    • 2008
  • IP over Ethernet technology widely used as Internet access uses the ARP(Address Resolution Protocol) that translates an ip address to the corresponding MAC address. recently, there are ARP security attacks that intentionally modify the IP address and its corresponding MAC address, utilizing various tools like "snoopspy". Since ARP attacks can redirect packets to different MAC address other than destination, attackers can eavesdrop packets, change their contents, or hijack the connection. Because the ARP attack is performed at data link layer, it can not be protected by security mechanisms such as Secure Shell(SSH) or Secure Sockets Layer(SSL). Thus, in this paper, we classify the ARP attack into downstream ARP spoofing attack and upstream ARP redirection attack, and propose a new security mechanism using DHCP information for acquisition of IP address. We propose a "DHCP snoop mechanism" or "DHCP sniffing/inspection mechanism" for ARP spoofing attack, and a "static binding mechanism" for ARP redirection attack. The proposed security mechanisms for ARP attacks can be widely used to reinforce the security of the next generation internet access networks including BcN.

Design and Implementation of u-Healthcare SensorGrid Gateway for connecting Sensor Network and Grid Network (센서 네트워크와 그리드 네트워크와의 연동을 위한 u-Healthcare 센서그리드 게이트웨이 설계 및 구현)

  • Oh, Se-Jin;Lee, Chae-Woo
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.45 no.4
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    • pp.64-72
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    • 2008
  • Researchers nowadays are trying to implement u-Healthcare (ubiquitous Healthcare) systems for real-time monitoring and analysis of patients' status through a low-cost and low-power wireless sensor network. u-Healthcare system has an aim to provide reliable and fast medical services for patients regardless of time and space by transmitting to doctors a large quantity of vital signs collected from sensor networks. Existing u-Healthcare systems can merely monitor patients' health status. However, it is not easy to derive physiologically meaningful results by analyzing rapidly vital signs through the existing u-Healthcare systems. We introduce a Grid computing technology for deriving the results by analyzing rapidly the vital signs collected from the sensor network. Since both sensor network and Grid computing use different protocols, a gateway is needed. In addition, we also need to construct a gateway which includes the functions such as an efficient management and control of the sensor network, real-time monitoring of the vital signs and communication services related to the Grid network for providing u-Healthcare services effectively. In this paper, to build an advanced u-Healthcare system by using these two technologies most efficiently, we design and present the results to implement a SensorGrid gateway which connects transparently the sensor network and the grid network.

An integrated framework of security tool selection using fuzzy regression and physical programming (퍼지회귀분석과 physical programming을 활용한 정보보호 도구 선정 통합 프레임워크)

  • Nguyen, Hoai-Vu;Kongsuwan, Pauline;Shin, Sang-Mun;Choi, Yong-Sun;Kim, Sang-Kyun
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.11
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    • pp.143-156
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    • 2010
  • Faced with an increase of malicious threats from the Internet as well as local area networks, many companies are considering deploying a security system. To help a decision maker select a suitable security tool, this paper proposed a three-step integrated framework using linear fuzzy regression (LFR) and physical programming (PP). First, based on the experts' estimations on security criteria, analytic hierarchy process (AHP) and quality function deployment (QFD) are employed to specify an intermediate score for each criterion and the relationship among these criteria. Next, evaluation value of each criterion is computed by using LFR. Finally, a goal programming (GP) method is customized to obtain the most appropriate security tool for an organization, considering a tradeoff among the multi-objectives associated with quality, credibility and costs, utilizing the relative weights calculated by the physical programming weights (PPW) algorithm. A numerical example provided illustrates the advantages and contributions of this approach. Proposed approach is anticipated to help a decision maker select a suitable security tool by taking advantage of experts' experience, with noises eliminated, as well as the accuracy of mathematical optimization methods.

An Effective Method for Blocking Illegal Sports Gambling Ads on Social Media

  • Kim, Ji-A;Lee, Geum-Boon
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.12
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    • pp.201-207
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    • 2019
  • In this paper, we propose an effective method to block illegal gambling advertisement on social media. With the increase of smartphone and internet usage, users can easily access various information while sharing information such as text and video with a large number of others. In addition, illegal sports gambling advertisements are also continue to be transmitted on SNS. To avoid most surveillance networks, users are easily exposed to illegal sports gambling advertisement images by including phrases in the images that indicate illegal sports gambling advertisements. In order to cope with these problems, we proposed a method to actively block illegal sports gambling advertisements in a way different from the conventional passive methods. In this paper, we select words frequently used for illegal sports gambling, classifies them into three groups according to their importance, calculate WF for each word using weighted formula by degree of relevance and frequency, and then sum the WF of the words in the image. Blocking, warning, and passing were determined by cv, the total of WF. Experimenting with the proposed method, 193 out of 200 experimental images were correctly judged with 96.5% accuracy, and even though 7 images were illegal sports gambling advertisements. Further research is needed to block 3.5% of illegal sports betting ads that cannot be blocked in the future.

Program Translation from Conventional Programming Source to Java Bytecode (기존 프로그래밍 원시코드에서 자바 바이트 코드로의 변환)

  • Jeon-Geun Kang;Haeng-Kon Kim
    • Journal of the Korea Computer Industry Society
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    • v.3 no.8
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    • pp.963-980
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    • 2002
  • Software reengineering is making various research for solutions against problem of maintain existing systems. Reengineering has a meaning of development of software on exizting systems through the reverse engineering auf forward engineering. Most of the important concepts used in reengineering is composition that is restructuring of the existing objects. Is there a compiler that can compile a program written in a traditional procedural language (like C or Pascal) and generate a Java bytecode, rather than an executable code that runs oかy on the machine it was compiled (such as an a.out file on a Unix machine)\ulcorner This type of compiler may be very handy for today's computing environment of heterogeneous networks. In this paper we present a software system that does this job at the binary-to-binary level. It takes the compiled binary code of a procedural language and translates it into Java bytecode. To do this, we first translate into an assembler code called Jasmin [7] that is a human-readable representation of Java bytecode. Then the Jasmin assembler converts it into real Java bytecode. The system is not a compiler because it does not start at the source level. We believe this kind of translator is even more useful than a compiler because most of the executable code that is available for sharing does not come with source programs. Of course, it works only if the format of the executable binary code is known. This translation process consists of three major stages: (1) analysis stage that identifies the language constructs in the given binary code, (2) initialization stage where variables and objects are located, classified, and initialized, and (3) mapping stage that maps the given binary code into a Jasmin assembler code that is then converted to Java bytecode.

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Development of Integration Protocol of Nuclear Medicine Image with A Commercial PACS (핵의학 영상을 상용 PACS에 연동 전송하는 프로토콜 개발)

  • Im, Ki-Chun;Choi, Yong;Park, Jang-Chun;Song, Tae-Yong;Choi, Yeon-Sung;Lee, Kyung-Han;Kim, Sang-Eun;Kim, Byung-Tae
    • Journal of Biomedical Engineering Research
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    • v.23 no.6
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    • pp.431-436
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    • 2002
  • The purpose of this study was to develop an integration protocol of Nuclear Medicine image with a commercial PACS. Two independent local networks. PACS network and Nuclear Medicine network, were connected using a Nuclear Medicine DICOM gateway A DICOM converter Program was developed to convert Interfile 3.3. which is used in nuclear medicine scanners in our hospital. to DICOM 3.0. The Program converts Interfile format images to those of DICOM format and also transfers converted DICOM files to PACS DICOM gateway. PACS DICOM gateway compares and matches the DICOM image information with patient information in Hospital Information System and then saves to PACS database. The transfer protocol was designed to be able to transfer Interfile. screen dumped file. and also scanned file. We successfully transferred Nuclear Medicine images to PACS. Images transferred by Interfile transfer protocol could be further processed using various tools in PACS. The graphs, numerical information and comments could be conveniently transferred by screen dumped file. The image in a hard copy can be transferred after scanning using an ordinary scanner. The developed protocol can easily transfer Nuclear Medicine images to PACS in various forms with low cost.

Sequential localization with Beacon Nodes along the Seashore for Marine Monitoring Sensor Network (해안에 설치된 비콘 노드를 이용한 해양 모니터링 센서의 순차적인 위치 파악)

  • Kim, Chung-San;Kim, Eun-Chan;Kim, Ki-Seon;Choi, Young-Yoon
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.4
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    • pp.269-277
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    • 2007
  • Wireless sensor network system is expected to get high attention in research for now and future owing to the advanced hardware development technology and its various applicabilities. Among variety of sensor network systems, the seashore and marine sensor network, which are extended to get sampling of marine resources, environmental monitoring to prevent disaster and to be applied to the area of sea route guidance. For these marine applications to be available, however, the provision of precise location information of every sensor nodes is essential. In this paper, the sequential localization algorithm for obtaining the location information of marine sensor nodes. The sequential localization is done with the utilization of a small number of beacon nodes along the seashore and gets the location of nodes by controling the sequences of localization and also minimizes the error accumulation. The key idea of this algorithm for localization is that the localization priority of each sensor nodes is determined by the number of reference nodes' information. This sequential algorithm shows the improved error performance and also provide the increased coverage of marine sensor network by enabling the maximum localization of sensor nodes as possible.

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