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http://dx.doi.org/10.9708/jksci.2019.24.12.201

An Effective Method for Blocking Illegal Sports Gambling Ads on Social Media  

Kim, Ji-A (Seokang High School)
Lee, Geum-Boon (SW Convergence Education Institute, Chosun University)
Abstract
In this paper, we propose an effective method to block illegal gambling advertisement on social media. With the increase of smartphone and internet usage, users can easily access various information while sharing information such as text and video with a large number of others. In addition, illegal sports gambling advertisements are also continue to be transmitted on SNS. To avoid most surveillance networks, users are easily exposed to illegal sports gambling advertisement images by including phrases in the images that indicate illegal sports gambling advertisements. In order to cope with these problems, we proposed a method to actively block illegal sports gambling advertisements in a way different from the conventional passive methods. In this paper, we select words frequently used for illegal sports gambling, classifies them into three groups according to their importance, calculate WF for each word using weighted formula by degree of relevance and frequency, and then sum the WF of the words in the image. Blocking, warning, and passing were determined by cv, the total of WF. Experimenting with the proposed method, 193 out of 200 experimental images were correctly judged with 96.5% accuracy, and even though 7 images were illegal sports gambling advertisements. Further research is needed to block 3.5% of illegal sports betting ads that cannot be blocked in the future.
Keywords
Illegal sports gambling ads; Word Frequency; word Weighting; Blocking method; Three Groups;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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