• Title/Summary/Keyword: Competitiveness Analysis

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Export Strategies Against Decreasing Demand of Fukushima's Agricultural Porducts (후쿠시마산(産) 농산물 수요감소에 대비한 농산물 수출전략)

  • Hong, Gil-Jong
    • Asia-Pacific Journal of Business
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    • v.9 no.2
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    • pp.105-121
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    • 2018
  • In 1995, the WTO started to ease the trade barriers. Globalization has accelerated. The opening of the agricultural products market is rapidly gaining momentum with the conclusion of an FTA. The acceleration of this FTA is expected to be a threat to Korea's agriculture, and a new strategy is needed. At the beginning of the nuclear accident, mainly radioactive materials are found in the surface layer of the soil. Over time, the concentration of the plant gradually increases. After 5 years, it becomes noticeable. In March 2016, it will be five years after the nuclear accident. Radioactive contamination is very likely to occur in agricultural products produced in the Fukushima area at this time. In this period, agricultural products produced in the Fukushima region are expected to generate supply disruptions in Japan, and imports to replace them will increase. Therefore, it is necessary to establish a mid- and long-term strategy for exporting to Japan by analyzing the competitiveness of Korean agricultural products. In this study, standardization index was derived by using agricultural price ratio, TSI, export CAC. Based on this, we analyzed the competitiveness of each item in the Japanese market. The analysis shows that garlic is the most competitive product in the Japanese market. Also, strawberry, tomato, and cucumber were found to be competitive. On the other hand, Kiwi, pineapple, soybean, onion, potato, etc. As a result of the analysis, the following strategies were proposed for the export of agricultural products with high competitiveness. First, it is necessary to develop technology to suppress deterioration of export transportation quality. Second, continuous supply of local consumption pattern information is required. Third, it is necessary to expand exports by processing fresh food. Fourth, it suggested the establishment of export base and strengthening of support system.

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Educational Development Plans to Strengthen the Competitiveness of Small Business (소상공인 경쟁력 강화를 위한 교육 발전 방안)

  • Lee, In-Hoi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.11
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    • pp.5576-5585
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    • 2013
  • The purpose of this study was to suggest educational development plans that should provide better small business education by solidifying it and maximizing its effectiveness in order to reinforce the competitiveness of small business. As the results of the analysis, 15 essential tasks were suggested. The conclusions drawn from the study were as follows: First, SEDA should establish a practical road map in a long-term basis, and precede small business education by coping with social changes. Second, SEDA should expand the inclusive capacity that builds comprehensively and nationally the network with EHRD, its local branches and Small Business Centers. Third, it was quite suggestive that SEDA should follow up one of major strategies, that is optimizing curriculum, by developing proper curriculum based on small business life cycle and approaching it in a systematic way.

A Study on the Convergence Education Process for the Fourth Industrial Revolution - Healing Bio Sciences Consortium Convergence Healing Major Focus - (4차 산업혁명을 대비하는 융합교육과정에 관한 연구 : 힐링바이오공유대학 융합치유전공 중심으로)

  • Lee, Jin-Hong;Song, Deok-Geon;Kwon, Hyuk
    • Journal of Engineering Education Research
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    • v.22 no.6
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    • pp.28-39
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    • 2019
  • In order to improve this, Korean universities should reorganize their curriculum such as job system research and job - based program development according to the demand of industry in order to improve their working ability due to the decrease of the school - age population and the youth unemployment rate. In this study, first, conceptualization of friendly education and definition of industry - university cooperation and analysis of cases related to friendly - educational cooperation between industry and academia, second, analysis of fusion healing majors in Healing Bio - I want to conduct research. Konkuk University Healing Bioresource College conducted a survey based on demand such as experts and industry for the development of industry - academic cooperation - friendly curriculum. As a result of this process, I developed a curriculum development committee to study the internal and external environment through the literature survey, focus group interviews, and Delphi research. The purpose of this study is to develop competitiveness curriculum reflecting competitiveness of human resource development in Korea, to develop competitiveness curriculum that reflects customized opinions of societal demand, to organize systematic curriculum to have practical ability, to strengthen the employment link through development of curriculum in accordance with the direction of human resources development, We will make contribution to build the system of operation from the center to the consumer center, evaluation of the practical ability through the curriculum and the feedback system.

Development of a Sales Prediction Model of Electronic Appliances using Artificial Neural Networks (인공신경망을 이용한 가전제품의 판매예측모델 개발)

  • Seo, Kwang-Kyu
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.209-214
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    • 2014
  • Despite the recession of the global market, the domestic electronic appliance companies dominated TV market in North America. They took both the premium and mid-priced product market and achieved both profitability and volume due to strong product competitiveness and brand power. Despite doing well in the North American market, the domestic TV manufacturers are worried about product development, marketing and sales strategies to remain the continuous competitiveness in the TV market. This study proposes the a sales prediction model of electronic appliances using sales data of S company from the North American market. We develop the sales prediction models based on multiple regression analysis and artificial neural network and compare two models. Especially, this study analyzes the relevance between the TV sales and TV main features in order to improve the price competitiveness or improve the value of TV products.

Survey Analysis for Strengthening the Employment Competitiveness of Mechanical, Civil, and Computer Science Engineering Students - The University of Suwon - (기계, 토목, 컴퓨터 전공 공대생의 취업경쟁력 강화를 위한 설문조사 분석 -수원대학교 중심으로-)

  • Chang, Yoon-Sang;Lee, Chae-Young;Cho, Young-Im;Jun, Byung-Uk;Choi, Jae-Won;Chun, Byoung-Chul
    • Journal of Engineering Education Research
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    • v.12 no.3
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    • pp.50-58
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    • 2009
  • A survey was conducted and analyzed for strengthening the employment competitiveness of engineering students. Questionnaires were conducted to students and graduates majoring in mechanical, civil engineering and computer science as well as to small and medium sized industries. It includes the level of satisfaction and requirement to recognize the situation of the students in metropolitan Seoul area. Survey results indicate that for undergraduates and graduates, knowledge of their own majors is most important. However, for industry, the most important factor is the ability of analysis and application, and their personalities. With the results of this survey, it is expected that these discrepancies between industries and students are reduced and the competitiveness of students is strengthened.

A Study on the Factors for Strengthening Competitiveness of CM Projects based on Balanced Score Card (BSC기반 건설사업관리프로젝트 수주역량요인 연구)

  • Beak, Nak Kyu;Lee, Dong Heon;Lim, Hyoung Chul
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.6
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    • pp.74-80
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    • 2019
  • In domestic construction industry, CM companies perform overall project management tasks such as planning, designing, construction management, evaluation, maintenance for construction projects. However, even with these tasks, as competition becomes more fierce and probability dependence is high, lots of CM companies are experiencing difficulties of securing and preparing indicators for order competence reinforcement. This study examines domestic business condition and task analysis. Also Competence factors are derived through institutional and legal investigation, and review of existing literature. The derived competence factors are focused on practical factors by interviewing with experts. competence factors for each type were classified into BSC's four perspectives(Finance / Customers / Internal processes / Learning and Growth) and surveyed. Based on the results of the survey, the priorities of competence factors that companies should focus on were derived. The purpose of this study is to contribute on making an indicator that can be utilized on business activities through priority analysis of competence factors for order competitiveness reinforcement of CM companies.

A Study on the Competitiveness Improvement of Port Policy in the Philippines (필리핀 항만정책의 경쟁력 제고방안에 관한 연구)

  • Baek, In-heum;Kim, Myung-jae
    • Journal of Korea Port Economic Association
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    • v.34 no.3
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    • pp.53-74
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    • 2018
  • The purpose of this study is to give a guiding implications to strengthen the competitiveness of port policy in Philippines, considering the inefficiencies in the port infrastructures and management systems in the country, despite its average economic growth of 5-6% and subsequent increment in passenger and trading volumes. These growth figures imply a compelling need for a systemic development plan and impellent actions. This study used the analytic hierarchy process for conducting a port competitiveness analysis and the data on deterrent factors were collected through literature and internal government documents including on-site interviews of the parties involved. The implications of the analysis led the study to conclude the need for adopting an enhanced centralized management, a separate investment and management for ports, a grade classification of nationwide small-, medium, and large-sized ports, efficient incoming systems for port dues, and an advanced mode of financing and investment inducement, among others.

Marketing service activation strategies for the floral market products in the cyber shopping mall environment (사이버 쇼핑몰 환경에서 꽃시장 상품의 마케팅 활성화를 위한 서비스 전략)

  • Shin, Seong-Yoon;Lee, Hyun-Chang
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.8
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    • pp.149-156
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    • 2013
  • TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement.

An Analysis on the Trade Competition of Major Industries Following the Completion of Korea-Central America FTA (한-중미 FTA 발효에 따른 주요 산업 수출경쟁력 분석에 관한 연구)

  • Kim, Jeong-Hwan;Ahn, Tae-Kun
    • Journal of Korea Port Economic Association
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    • v.36 no.4
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    • pp.107-120
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    • 2020
  • This study analyzed the competitiveness of major export industries following the FTA between Korea and five Central American countries. Findings revealed that Korea mainly exports industrial products such as ships, automobiles and parts, steel, and electronic devices, and it imports raw materials and agricultural products such as coffee and copper, indicating a complementary trade structure. Similarly, the trade specialization index analysis revealed that Korea specialized in exporting industrial products such as ships, automobiles, steel, and machinery, and in importing primary products such as copper and coffee. Products such as ships, steel, and machinery, which are major export items to Central America, are expected to further strengthen their competitiveness due to tariff cuts. In addition, it is expected that the demand for medicines and medical supplies could increase in future due to the COVID-19 pandemic. This study attempted to present implications for establishing export strategies by analyzing the competitiveness of Korea's major export industries in the Central American market, in accordance with the Korean-Central American FTA. These findings could be used as basic data for future entry into South America as a bridgehead in the Central American market.

Analysis on the Importance and Competitiveness of Support Services of the Food Service Franchise Headquarters AHP Technique (AHP를 이용한 외식프랜차이즈 가맹본부의 지원서비스의 중요도 및 경쟁력 분석)

  • CHOI, Chaebong;LEE, Sang-Suk
    • The Korean Journal of Franchise Management
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    • v.10 no.4
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    • pp.7-18
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    • 2019
  • Purpose: This study identifies the relative importance of the sub - factors of initial services and continuous services using AHP (Analytic Hierarchy Process) method, and calculates the competitive index for the detailed factors. The purpose of this paper is to propose the establishment of long - term and short - term management strategy for expansion of business of food service franchise, franchisors, long - term and win - win relationship with franchisees, and rationalization of operating system. Research design, data, and methodology: The population for the survey is 92 franchisees in 46 foreign brands and 46 domestic brands in the Seoul metropolitan area (Seoul / Gyeonggi / Incheon). The survey was conducted from July 1 to August 31, 2018 through the survey agency with a telephone interview and a surveyor's direct visit. A total of 100 questionnaires were collected, but a total of 92 parts were used for analysis except 8 parts that were considered to contain false information. Using the AHP method, relative importance and competitiveness index were calculated for the details of initial services and continuous services. Results: The results shows continuous services were significantly higher for both foreign brand franchises, domestic brand franchises, and overall than initial services, This suggests that the continuous services of the affiliated franchisors has a higher relative importance than the initial services. Among the continuous services, brand reinforcement and promotion were significantly higher for both foreign brand merchants and domestic brand franchises. This can be regarded as the most important factor in brand reinforcement and promotion when selecting a food service franchisors. Conclusions: In the Standard Terms and Conditions governed by the Fair Trade Commission, the franchisors should increase the fairness by creating manuals for supporting services, especially after opening, and regularly checking whether the supporting services have been carried out like manuals since the establishment of franchisees. In addition, the Brand Strengthening and Public Relations Committee (tentative name) jointly participated by the franchisors and franchisees for the purpose of strengthening and promoting the brand, suggesting a system for transparent and efficient execution of the brand reinforcement and promotion budget and monitoring afterwards.