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http://dx.doi.org/10.9708/jksci.2013.18.8.149

Marketing service activation strategies for the floral market products in the cyber shopping mall environment  

Shin, Seong-Yoon (Dept. of Computer and Information Engineering, Kunsan University)
Lee, Hyun-Chang (Dept. of Information and e-Commerce, Wonkwang University)
Publication Information
Journal of the Korea Society of Computer and Information / v.18, no.8, 2013 , pp. 149-156 More about this Journal
Abstract
TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement.
Keywords
Shopping mall; Flower; Marketing; Product;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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