• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.399-409
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• 2022

The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers' insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.

• KIEAE Journal
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• 제12권6호
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• pp.3-10
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• 2012

Small park in the community is a public asset that is commonly used by the residents daily and performs an important role to activate the community. The purpose of this study is to draw a small park plan through community participation. In concrete, this study tries to find out the demand of the residents about their small park plan, observe the changes in their demand in the process of debate and analyze the effect of the residents' participation. Small group workshop method was adopted in the study and three groups were set up and surveys were made in two stages. Two dimensional pictogram cards and three dimensional digital park formation tools were used. The results of workshop study indicated as follows: Firstly, residents wanted to have community farming garden, green house and flower garden to grow plants, natural walls and safe resting facilities. Secondly, individual and diverse opinions presented at first could be converted to common opinions through mutual exchanges of opinions in the process of debates. Thirdly, digital park formation program functioned well as an effective visual tool to draw the attention and quick responses of the residents and to reach an agreement. It is expected that the results of this study show the effectiveness of residents' participation tools in the process of drawing agreements in the community society that requires the residents' demands and agreement and this study will be usefully utilized in planning community spaces with residents' participation hereafter.

• 농촌지도와개발
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• 제14권2호
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• pp.395-415
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• 2007

The purposes of this study were to investigate the realities of community participation of young farmers and to suggest measures to activate community participation. The data were collected from 234 young farmers from rural Korea. With SPSS 13.0 program for Windows, Frequency, t-test, ANOVA, LSD for post-hoc interpretation and Factor Analysis were employed to analyze the data with statistical significance level of .05. The main results of the study and suggestions were as follows: 1) Young farmers were more likely to participate in watching television on community, discussion with others and internet search for community, while, rural youths were less likely to participate in contacting government and parliament. 2) Difficulties of community participations of young farmers were lack of time and insufficient information about participatory activities. The study suggested that young farmers should get more opportunities to participate in diverse types of active opportunities and practical information.

• International Journal of Human Ecology
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• 제9권2호
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• pp.107-116
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• 2008

A new movement in forming community villages for better living standards is becoming popular. In order to sustain a proper community, it is essential to design proper community programs and facilities, which can encourage the proactive participation of residents. In this study, detailed aspects of the Mindlre (Dandelion) community (including formation process and management of the village) are investigated. The Mindlre community is a successful community village in Korea concerned with residents' participation and community activities. The community is located in Sancheong, Gyungsangnamdo province in Korea. The study methods are references, field trips, and interviews with residents. Six areas were surveyed and investigated: the physical environment of the Mindlre community and eco-friendly elements, respondents' background and the motivation to join, residents composition, residents' participation in the formation process of the community, self-management systems and common activities, and residents's life satisfaction. The mindlre Community was founded on Christian religions faith. The primary idea of this village was building a new hope for rural areas without discrimination. The size of the village was expanded with housing for teachers and students who were linked with the Mindlre School (substitution school). When the community was founded, existing shapes of the village were preserved. The village was physically renovated based on the original environment, in addition nature friendly materials and methods were used. The residents were proactively involved in the community through regular meetings, self-regulation, and community worship. Although the survey results should that most residents were highly satisfied with living standards, there seemed to be no clear division between community facilities and private houses. A systematic and detailed space planning technique was required. In addition, various community facilities are required due to the expansion of the community.

• Asian Pacific Journal of Cancer Prevention
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• 제16권16호
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• pp.7375-7379
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• 2015

A high prevalence of Opisthorchis viverrini infection is usually found in wetland geographical areas of Thailand where people have traditional behavior of eating uncooked freshwater fish dishes which results in cholangiocarcinoma (CCA) development. There were several approaches for reducing opisthorchiasis-linked CCA, but the prevalence remains high. To develop community participation as a suitable model for CCA prevention is, firstly, to know what factors are related. We therefore aimed to investigate factors associated with the community participation in CCA prevention among rural residents in wetland areas of Ubon Ratchathani, Thailand. This was a cross-sectional analytic study. All participants were 30-69 years of age, and only one member per house was invited to participate. A total of 906 participants were interviewed and asked to complete questionnaires. Independent variables were socio-demographic parameters, knowledge, health belief and behavior to prevent CCA. The dependent variable was community participation for CCA prevention. Descriptive statistics were computed as number, percentage, mean and standard deviation. Associations were assessed using logistic regression analysis with a P-value <0.05 considered statistically significant. Of all the participants, more than 60% had regularly participated in activities to prevent CCA following health officials advice. Age and health behavior to prevent CCA were factors associated with community participation for CCA (p<0.001). Both factors will be taken into consideration for community participation approaches for CCA prevention through participatory action research (PAR) in future studies.

• 디지털융복합연구
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• 제14권4호
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• pp.69-78
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• 2016

이 연구는 대학 학습공동체에 참여한 대학생들의 팀상호작용과 팀메타인지가 학습공동체 활동의 지속참여 의향에 어떠한 융복합적 영향을 주는가를 분석하기 위한 것이다. 팀상호작용 19개 문항과 팀메타인지 17개 문항으로 된 측정도구로, A 대학교 학습공동체 프로그램에 참여한 15개 팀 113명의 대학생을 대상으로 실시하였다. 이항 로지스틱 회귀분석을 통하여 밝힌 연구 결과는 첫째, 학습공동체 지속참여 의향에 팀상호작용 수준과 팀메타인지 수준이 영향을 미치는 것으로 나타났다. 팀상호작용 수준이 높을수록, 팀메타인지 수준이 낮을수록 지속참여할 가능성이 증가하였다. 둘째, 학습공동체 지속참여 의향에 영향을 주는 팀상호작용 요인 중, 학습 횟수가 많을수록, 팀원들이 학습을 위해 서로 격려할수록 지속참여 가능성이 증가하였고, 팀원들이 열심히 활동하지 않을수록, 학습에 몰입하지 않을수록, 학습 시간이 적을수록 지속참여 가능성이 감소하는 것으로 나타났다. 셋째, 학습공동체 지속참여 의향에 영향을 주는 팀메타인지 요인 중, 학습 횟수가 많을수록 참여 의향 가능성이 증가하고, 다양한 학습도구를 사용할수록, 평균 학습시간이 많을수록 참여 의향 가능성이 감소하였다. 이상의 결과를 바탕으로 대학생의 학습공동체 지속참여를 위한 융복합적 지원 방안은 다음과 같다. 팀상호작용을 촉진하기 위해 학습 횟수를 늘리고, 팀원간 상호 격려하도록 지원하여 긍정적인 학습공동체 경험을 유도하고, 팀메타인지 활동의 필요성과 유용성을 학생들이 충분히 인식하도록 효과적인 활용 방법을 지원할 필요가 있다.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년도 춘계학술발표대회 논문집
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• pp.117-122
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• 2008

As the industrialization and urbanization are advanced rapidly, the apartment housing has been in excessive supply. Also, the apartment housing that offers modern people a comfortable life has been the typical housing type in Korea. Meanwhile, people today have lost their morality and communities have been dissolved because of a sudden social change. But the lost morality can be recovered when the communities are established. As more increasing in the residents' demands, it is enlarging of residents' interests and participations in pursuit of quality of life. In this process, residents' participation has occurred of their free will not only in offline communities but also online communities. For developing of IT technology, people using internet have exceeded 75% and development of online communities in apartment housing have boundless potentialities despite in a delicate situation that is at the same time and same space. The purpose of this study is that examine the possibilities and directions of participation, as it attempts to grasp the present conditions and problems of online community. In the study, we searched the word, apartment housing, on portal site to apprehensive the status of residents' voluntary participation on online community. According to research, residents' voluntary participation on online community was divided into three frames, such as remodeling, planed resident and designing friendship. Finally we found out resident's contents of communication and structure of their participation by these frames. As a result, participation on online community helps residents who have been not take part in offline community because of limited time in spite of difficulty of lasting participation. From now on, it will have possibility to increase and revitalize new communities on the purpose.

• 디지털융복합연구
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• 제14권12호
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• pp.615-623
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• 2016

본 연구는 지체장애인의 지역사회참여를 결정할 수 있는 요인으로 사회적 지지와 스트레스 대처 능력을 선정하고, 사회적 지지가 스트레스 대처 능력을 매개하여 지역사회참여에 영향을 미치는지를 실증적으로 분석하여, 지체장애인의 지역사회통합을 위한 기초자료를 마련하고자 하였다. 이를 위해 부산광역시의 시각, 뇌병변, 발달 장애인 복지관을 제외한 장애인복지관 11개를 전수조사하여, 총 292부의 설문지를 회수․분석하였다. 분석결과 첫째, 지체장애인의 사회적 지지는 지역사회참여에 정적인 영향을 미치는 변인으로 밝혀졌다. 둘째, 사회적지지는 스트레스 대처 능력에 정적인 영향을 미쳤다. 셋째, 스트레스 대처 능력은 지역사회참여에 정적인 영향을 미쳤다. 넷째, 사회적지지는 스트레스 대처능력에 부분매개효과를 가지는 것으로 나타났으며, 지역사회참여에 정적인 영향을 미치는 것으로 밝혀졌다. 이러한 연구결과를 토대로 지체장애인의 지역사회참여를 위해 제언을 시도하였다.

• 한국콘텐츠학회논문지
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• 제22권2호
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• pp.135-146
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• 2022

본 연구는 마을공동체미디어의 실천과 관련 누가, 왜 참여하고, 참여자들의 역할은 마을공동체미디어의 운영에 어떠한 연관성을 가지는지, 그리고 참여자들의 참여 요건은 무엇인지를 살펴보고자 했다. 이를 위해 농촌지역사회에서 실천되고 있는 마을신문을 민속지학적으로 접근하였고, 참여관찰, 심층인터뷰, 내용분석을 수행했다. 연구 결과는 조화로운 주민 참여가 마을신문 실천의 핵심이며, 주민 참여는 자발성, 개방성, 재능기부, 관계성이라는 요건을 바탕으로 하고 있음을 확인할 수 있었다. 자발성은 지역공동체의 구성원으로서 지역사회의 활성화에 대한 바램과 노력이 이어지는 것이다. 개방성은 주민 누구나 자유롭게 참여할 수 있는 마을신문의 운영 구조와 연관된다. 재능기부는 주민 참여의 구체적 실천 형태로서 각자의 경험, 지식, 전문성을 바탕으로 한다. 그리고 관계성은 자발성과 실천을 연결해주는 지역사회의 연결망이자 마을공동체미디어의 운영 구조이다. 이러한 주민참여의 요건들이 긍정적 협업으로 이어질 때 마을공동체미디어의 순기능이 발현되며, 지속가능성 역시 확보된다는 것을 마을신문의 사례를 통해 확인 할 수 있었다.

• 한국지역사회생활과학회지
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• 제24권1호
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• pp.71-84
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• 2013

In this study we examine the relationship between the social participation in the early adolescents and school adjustment as well as the mediating effects of a sense of community. Findings provide ways of intervention that can increase a youth's school life. Based on samples of 2,351 first grade middle school students from the data in the 'Korea Youth Panel Survey' administered by the National Youth Policy Institute, we analysed the correlation among the variables. The results are as follows. First, the social participation of youths showed a major influence on school adjustment, and was identified as: the more the students participate in social activities, the better the students get adjusted to school. Second, the social participation has a significant effect on sense of community. In other words, the more the students participate in social activities, the more the students get a sense of community. Third, a sense of community mediated the process of social participation on school adjustment. These findings indicate that in order to increase a youth's school adjustment, a promotion of social participation and an effort to increase a sense of community are required. The implications of these findings suggest that by intervening social welfare and policy, can improve the integrity of a youth's school life.