• 유통과학연구
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• 제20권11호
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• pp.33-45
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• 2022

Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular e-commerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endorsement affect online purchase decision, whether online purchase decision affects customer satisfaction, and whether customer satisfaction affects brand loyalty of customers in Tokopedia e-commerce. Research Design, data and methodology: Quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia customers who lived in Jakarta by 385 samples using the purposive sampling method, and data analysis was conducted using the Smartpls application program version 3.0. Results: Mobile shopping, customer review, and perceived credibility had positive effects on online purchase decision at Tokopedia in Jakarta. However, Korean celebrity endorsement did not have a positive effect on online purchase decision at Tokopedia in Jakarta. Furthermore, online purchase decision had a positive effect on customer satisfaction at Tokopedia in Jakarta, and customer satisfaction had a positive effect on brand loyalty at Tokopedia in Jakarta. Conclusions: This study proposes significant implications for maintaining customer relationships to achieve purchasing decision, customer satisfaction, and brand loyalty in the e-commerce industry.

• 유통과학연구
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• 제20권9호
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• pp.61-71
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• 2022

Purpose: This study analyzes the effects of variables affecting e-satisfaction and e-loyalty in e-commerce. Research design, data, and methodology: A survey was conducted to 384 Indonesia online shopping mobile application users. The questionnaire construct was designed based on several independent variables, such as application attractiveness, application functionality, and customer service on e-satisfaction and e-loyalty. E-satisfaction was positioned as an intervening variable to determine the effect on e-loyalty. Results: Application attractiveness, application functionality, and customer service shown positive effect on e-satisfaction in online shopping mobile application. At the same time, e-satisfaction also affected e-loyalty significantly as referred in previous studies. However, application attractiveness, while showed positive effect on e-satisfaction, in contrary with previous study does not showed very significant effect. Conclusion: Application functionality significantly influences users satisfaction compared to application attractiveness. E-satisfaction mediates as a factor between visual design, information access, and transaction in online shopping mobile application, which stimulates user loyalty. The study findings' can be a reference for companies to create and maintain users' satisfaction and loyalty via different aspects of mobile application. Further research should be conducted on other field of study as the industry has different aspects that affects user loyalty.

• 한국멀티미디어학회논문지
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• 제23권10호
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• pp.1331-1338
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• 2020

Social viewing has become an increasingly common viewing pattern by combining SNS use with video-watching. Accordingly, social viewing has attracted much scholarly attention, but a more comprehensive understanding of the process and effects of social viewing is warranted. For this, this study incorporated social viewing motivations, viewer satisfaction, and the continuous use intention, taking the viewer's communicative behavior into account as a possible moderator. This study conducted an online survey (N=334). Among four motivations, enjoyment, sharing and expression were significant predictors of program and communication satisfaction. Information, however, was only associated with program satisfaction but not with communication satisfaction. The moderating effects of three communication behaviors, production, sharing, and reception, were discussed in the relationship between user motivations and viewing satisfaction and continuous use intention. Production behaviors played a significant moderating role in between enjoyment, information, sharing, and communication satisfaction. Sharing moderatied information, sharing, and program satisfaction, whereas reception was not a significant moderator.

• 유통과학연구
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• 제19권1호
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• pp.115-124
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• 2021

Purpose: This study examines the effects of several brand variables on customer satisfaction and brand loyalty. Research design, data, and methodology: The survey was conducted on a community with 302 city residents in Greater Jakarta as consumers of lighting products. The constructs were arranged based on several independent variables such as brand experience, brand relationships, and brand trust on customer satisfaction and brand loyalty. Customer satisfaction was positioned as an intervening variable to examine the effects on brand loyalty. Results: The consumer's experience determines the attitude and satisfaction at the next action. Brand experience significantly influences customer satisfaction and brand loyalty. Meanwhile, a brand association related to the benefits of the product concerned so that the relationship also affects customer satisfaction and brand loyalty. However, the brand relationship does not affect brand trust. Consumers do not readily believe without experience. Conclusion: The consumer's experience significantly influences satisfaction and brand loyalty, both direct and indirect. Brand relationships affected customer satisfaction and had a direct effect on brand loyalty. Likewise, brand trust has a direct effect on brand loyalty. The findings' implications emphasize the importance of brand owners to provide positive, memorable experiences to the consumers.

• 한국지역사회생활과학회지
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• 제17권2호
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• pp.31-48
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• 2006

The purpose of this study is to develop and evaluate the program which aims at providing a better understanding of family role, establishing a desirable value of being good spouse and good parent, and good daughter/mother in-law and determine effects of the program on rural women in Gyeonggi do. Based on the strong & healthy family perspective, personality types theory, coping stress theory, anger control method, communication & conflict solution theory(eg; Minnesota Couple Communication Program), cognitive behavior theory, and relations enrichment theory, 6 session program was developed. The title of 6 sessions were 'Making happy family', 'Family communication', 'Coping parent-child relation stress', 'Coping conjugal personality difference', 'Becoming a good mother/daughter in-law', and 'Dissolving family conflict'. 188 women surveyed were asked to participate in the program held at 5 city located in Gyeonggi do from Jun. 22 to July, 15. 2005, with two days(3 session a day and 120 minutes per session based). The effectiveness of this program was evaluated by pre-test, post test through 188 rural women and it was analyzed by paired t-test and program evaluation questionnaire was also investigated. The major results were as follows: This program was effective in improving spouse relation satisfaction, child relation satisfaction, daughter/mother in-law relation satisfaction, their effort for making happy family, self-esteem, and depression tendency. Future research and practical implications were added.

• 가정과삶의질연구
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• 제15권4호
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• pp.201-220
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• 1997

The purpose of this study is to investigate communication style & communication in the family and marital satisfaction. This study focuses on the following aspects: 1) to find out which variables of background variables(oe, sociodemographic variables & communication styles) have effect on communica-tion and marital satisfaction in the family. 2) to find out the relationships between communication in the family and marital satisfaction. 3) to find out the independent influence of background variables on marital satisfaction. In order to clarify the above problems the data were obtained from questionaires with 72 items. The selected sample is composed of 365 housewives in chong Joo city. SAS pc program was used for th statistical analysis of the data. Data was analyzed by frequency percentage mean F-test Duncan's multiple range test regression analysis path analysis pearson's correlation coefficient. Major findings are as follows: first age of couples education of couples durati n of marriage family life cycle number of children income were variables to have influence on communication in the family, And communication styles were variables to have influence on communication in the family. Second age of couple education of couple duration of marriage family life cycle number of children were variables to have influence on marital satisfaction. And communication styles were variables to have influence on marital satisfaction. Third there were positive relation between communication in the family and marital satisfaction. The higher communication about clothing food housing skill health affection money, time and infstitutional facilities the higher marital satisfaction. Fourth influential variables related to marital satisfaction were communication about clothing affection & money and communication styles(ie, random style, morphogenic style, mophostatic style)

• 한국보건간호학회지
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• 제24권1호
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• pp.93-104
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• 2010

Purpose: The study investigated the relationship among self-esteem, communication and school satisfaction in middle school students. Method: A self-reporting questionnaire was completed by 145 students from October 8-19, 2007. The research tools included established scales of self-esteem, communication, and school satisfaction. The data was analyzed by descriptive statistics, t-test, Pearson's correlation coefficient, one-way ANOVA, and Sch$\acute{e}$ffe's test using the SPSS 12.0 program. Result: Significantly positive correlations were evident between self-esteem and communication, self-esteem and school satisfaction, and communication and school satisfaction. Conclusion: It is necessary to develop a strategy to increase self-esteem, communication and school satisfaction for middle school students.

• 한국산학기술학회논문지
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• 제12권12호
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• pp.5493-5499
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• 2011

본 연구는 간호사가 지각하는 감성지능이 조직커뮤니케이션 만족과 직무만족도에 미치는 영향을 알아보고자 하였다. 연구대상자는 서울소재의 대학병원 간호사 150명으로 설문지를 이용하였다. 수집된 자료는 SPSS Win 17.0 프로그램을 이용하여 분석하였다. 그 결과 감성지능 정도는 자신의 감성이해, 타인의 감성이해, 감성의 활용, 감성의 조절 순으로 나타났다. 직무만족도는 감성지능, 조직커뮤니케이션 만족과 유의한 상관관계가 있고 감성지능이 높을수록, 조직커뮤니케이션 만족이 높을수록 직무만족도가 높은 것으로 나타났다. 그러므로 직무만족도를 높이기 위해서는 감성지능과 조직커뮤니케이션 만족을 높이는 전략을 수립하여야 하며 간호사의 직무만족도를 증진시키는 프로그램 개발에 기초자료가 되고자 한다.

• The Journal of Korean Physical Therapy
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• 제33권5호
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• pp.245-251
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• 2021

Purpose: This study sought to identify the effect of various types of communication by physical therapists on patient satisfaction and revisit intention. Methods: A total of 212 patients who received physical therapy in Seoul and the Gyeonggi province were surveyed on patient satisfaction and revisit intentions depending on the types of communication by physical therapists. Frequency and correlation analyses were conducted to process the data using the SPSS 22.0 program, and the AMOS 18.0 statistical package was used for confirmatory factor analysis. A structural equation modeling analysis was also performed to verify the model and the hypothesis that was set up in the present paper. Results: The survey showed that patient satisfaction correlates positively and significantly with patient-centric communication, physical factors, and spatial behavior. A significant negative correlation was also found between patient satisfaction and therapist-centered communication. Patient satisfaction positively correlated with revisit intentions. Conclusion: These results showed that there was a positive correlation between the communication of the physical therapist and the satisfaction recognized by a patient. This implies that the patient satisfaction with a physical therapist increases as the communication skills of a physical therapist improve. These findings suggest that a physical therapist must adopt patient-centric communication styles, physical factors, and spatial behavior. This study was important as it generated basic data for the formation of a therapeutic relationship through efficient and promotional communication skills. It recognizes the importance of communication between a physical therapist and a patient as the indispensable factor for interaction.

• 가정과삶의질연구
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• 제31권1호
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• pp.85-98
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• 2013

The goal of this study is to evaluate the effectiveness of a program which can improve the marital satisfaction of newlywed couples. The program was practiced once a week for 4 weeks at K healthy family center and each session lasted for 100 minutes. The participants of the program were 5 newlywed couples who desired to increase their relationship and marital satisfaction. In order to investigate the effectiveness of the program, we used the Wilcoxen signed rank test. The results of the analyses, showed that there were significant differences of increases in the areas of the newlywed couples' marital satisfaction, communication efficiency, conflict coping strategies, and self-esteem. In conclusion, the effectiveness and utilization of the program were confirmed. Also, it was verified that the program can be an important tool for strengthening healthy family functioning through a study on newlywed couples in the field of community-based family work practice.