• 아태비즈니스연구
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• 제10권1호
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• pp.39-54
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• 2019

The purpose of this study is to research the effect of organizational culture on trust and communication. Also, the study explores whether trust and communication affects innovative behavior and the mediation effect on innovative behavior among organizational culture, trust and communication. This study analyzed the mediating effect with SEM using data from the HCCP in 2015. The results of the study are as follows. First, it was found that innovative, collective and rational culture positively influence but hierarchical culture negatively influence trust and communication. Second, trust and communication have a positive effect on innovative behavior and trust has a positive effect on communication. Third, the effect innovative, collective hierarchical and rational culture on innovative behavior is mediated through trust and communication. Therefore, this study suggests creating an innovative, relationship-based and goal-oriented organizational culture which increases trust and communication that facilitates innovative behavior.

• 한국인쇄학회지
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• 제29권3호
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• pp.65-76
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• 2011

This research attempts to analyze communication effect of book-trailer as the promotion tool for book from various genre. For this research, existing book-trailers were classified into five types and prospective readers were selected as respondents for this research. Letter explanation type, Interview, cinematic production, stills and straplines, and animation were major type of book-trailer. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, interview type, b) cinematic production and animation are founded as similar groups creating communication effect. Result of this research proposed the direction of production and practical use of book-trailer by scientific basis for publication marketer and book-trailer producer. ANOVA was used for analysis of hypothesis; measuring communication effect according to the type of book-trailer and sexuality.

• 한국의상디자인학회지
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• 제24권1호
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• pp.71-82
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• 2022

This study investigated the effect of non-verbal communication of beauty service employees on customer trust and revisit intention, and verified the mediating effect of trust in the relationship between non-verbal communication and revisit intention. The results of this study are as follows: First, the relationship between non-verbal communication and customer trust of beauty service employees found that non-verbal communication had a significant effect on trust. Second, the relationship between the non-verbal communication of beauty service employees and customer revisit intention found that all non-verbal methods of communication, except body language, had a significant effect on revisit intention. Third, it was found that trust had a significant effect on revisit intention. Fourth, as a result of analyzing the mediating effect of customer trust on the relationship between non-verbal communication of beauty service employees and customer's revisit intention, spatial language, and appearance language showed that customer trust had a full mediating effect on the relationship between revisit intention.

• 대한안전경영과학회지
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• 제20권2호
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• pp.55-63
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• 2018

This study empirically verified the effect of enterprise SNS usage on communication and work performance and the effect of communication on work performance for corporate employees. To accomplish the purpose of this study, we proposed a research model, set up research hypotheses, and verified the hypotheses based on previous studies. For this study, we surveyed the employees of manufacturing companies located at Ulsan city. The results of this study are summarized as follows. First, the use of enterprise SNS has a significant effect on communication. Second, communication has a significant effect on work performance. Third, the use of enterprise SNS has a significant effect on work performance. Through the results of this study, it can be confirmed that the introduction and utilization of enterprise SNS suitable for enterprises leads to the satisfaction of employees' communication and improvement of the work performance.

• 가정과삶의질연구
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• 제35권2호
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• pp.17-29
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• 2017

The purposes of this study were to analyze the effect of perceived parent-adolescent communication on SNS addiction tendency among high school students and to investigate the mediating effects of self-control on the relationship between above variables. 567 students who were registered in three high schools located in D city completed a questionnaire on parent-adolescent communication, SNS addiction tendency, and self-control. Structural equation models were conducted to compare the research model (complete mediating effect) and the competing model (partial mediating effect), and bootstrapping was conducted to investigate the mediating effects of self-control with SPSS 23.0 and AMOS 23.0. The results are as follow: First, while the parent-adolescent communication did not directly have an effect the SNS addiction tendency, the self-control had a direct effect on the SNS addiction tendency. Second, the research model was selected as a final model which implied that parent-adolescent communication had an indirect effect on SNS addiction tendency among high school students. Third, self-control had a significant mediating effect on the relationship between parent-adolescent communication and high school students' SNS addiction tendency. Based on the results of this study, it can be concluded that parent-adolescent communication had an indirect effect rather than a direct effect through self-control on high school students' SNS addiction tendency. This result indicates that the SNS addiction tendency rate of high school student can be lowered, by mediating self-control. Finally, this study suggests that the implicit points on counseling methods to remedy self-control of high school students, and shortcomings and limits of this study and advice for follow-up studies all be discussed.

• 한국컴퓨터정보학회논문지
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• 제21권7호
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• pp.77-83
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• 2016

This study aims to examine the effects of communication, mindfulness, and self-efficacy on the performance of online collaboration. The survey method was used for this study, and data from a total of 80 university students were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, communication and mindfulness have positive effect on self-efficacy. Second, communication do not have a direct effect on online collaboration performance but self-efficacy mediates the communication effect. Third, mindfulness do not have a direct effect on online collaboration performance but self-efficacy mediates the mindfulness effect. In this study, we suggested the importance of self-efficacy in building the performance of online collaboration.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1267-1274
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• 2021

This study aims to analyze the effect of corporate communication and service quality on loyalty mediating satisfaction. The population of this study is 384 Islamic bank customers in North Sumatra. This research is quantitative research using the survey method. The number of research samples was 384 customers. Characteristics of this research sample were (1) Savings customers who actively carried out transactions in Islamic banks (2) Savings customers who had used bank services for at least 1 year (3) Savings customers who used services directly and individually. The data analysis technique used in this study was the Partial Least Squares-Structural Equation Model (SEM-PLS) analysis technique, using Warp-PLS 3.0 software. This study investigates the largest Islamic banks in North Sumatra, namely Bank Syariah Mandiri, Bank BNI Syariah, and Bank BRI Syariah. The results show that company communication has a positive and significant effect on satisfaction, service quality has a positive and significant effect on satisfaction, company communication has a positive and significant effect on loyalty, service quality has a positive and significant effect on loyalty, satisfaction has a positive and significant effect on loyalty. There is also a significant effect of satisfaction on the relationship between company communication and loyalty, and the relationship between service quality and loyalty. This study contributes to Islamic banking to increase customer loyalty.

• 한국산학기술학회논문지
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• 제17권7호
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• pp.192-203
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• 2016

본 연구는 개인차원에서 과업갈등과 직무태도 간의 관계에서 커뮤니케이션 만족의 매개효과를 밝히고자 하였다. 최근 급변하는 경쟁 환경과 다양해지는 인력다양성 상황에서 커뮤니케이션의 중요성은 날로 증대되고 있다. 조직 내에서 발생되는 커뮤니케이션에 대한 관심과 중요성 인식으로 인해 관련 연구가 활발히 진행되고 있다. 하지만 커뮤니케이션의 유형을 구분하여 커뮤니케이션의 긍정적인 메커니즘을 차별적으로 분석한 연구는 부족한 실정이다. 따라서 본 연구에서는 조직 내 커뮤니케이션의 대표적인 유형인 상사와의 커뮤니케이션과 동료와의 커뮤니케이션으로 구분하여 변수들 간의 관계를 살펴보고자 하였다. 다양화된 인적구성은 조직에 긍정적인 영향을 미치기도 하지만 대표적으로 갈등을 유발하는 요인으로 작용한다. 과업갈등의 경우 구성원들 간에 업무수행 과정에서 필연적으로 수반된다. 과업갈등의 경우 선행연구들에서 지속적으로 부정적인 영향력을 미치고 있으므로 조직관리적 측면에서 이를 제거하거나 감소시키기 위한 방안을 모색해야 한다. 과업을 수행하거나 과업 수행 중에 발생하는 갈등의 상황에서 구성원들은 자연스럽게 커뮤니케이션 과정을 거치게 된다. 이런 과정 속에서 만족감을 인식한다면 과업갈등의 부정적 영향력을 감소시킬 수 있을 것이다. 이를 규명하기 위해서 국내기업에 종사하는 280명의 조직구성원들을 대상으로 구조방정식모형(SEM)을 통해 가설을 검증하였다. 분석을 위해 SPSS 21.0 & AMOS 21.0 통계 패키지를 활용하였으며, 2개 이상의 매개효과를 효율적으로 검증하기 위해 팬텀변수를 활용한 다중매개효과 분석을 사용하였다. 분석결과 과업갈등은 직무태도에 부정적인 영향을 미쳤으며 상사소통의 매개효과가 검증되었다. 분석결과를 바탕으로 연구의 시사점과 향후 연구방향을 모색하였다.

• 한국군사과학기술학회지
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• 제18권1호
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• pp.46-54
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• 2015

Wargame simulators are widely used in the field of defence modeling and simulation. Because of increasing importance of communication effects on the warfare, the war game simulator is also required to reflect communication effects. One way to satisfy the requirement is the interoperation simulation between war game simulator and communication effect simulators. This paper shows the application of interoperation simulation between war game and communication effect simulators using HLA(High-Level Architecture)/RTI(RunTime Infrastructure). The war game simulator mainly deal with the engagement of troops and the troops communicate each other at the mission execution level. In the other hand, The communication effect simulator perform communication actions between the troops in the engineering level. Using the interoperation simulation, we can reflect the communication effects on the war game simulation. We show various applications of the interoperation simulation with the point of the war game and communication effect simulator. with a case study, we explain the interoperation simulation improves the reality and fidelity of the war game simulator and how the interoperation simulation can be applied to developing doctrines and real communication system.

• 한국간호교육학회지
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• 제26권4호
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• pp.348-356
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• 2020

Purpose: This study aimed to identify the effect of nursing students' empathy and self-esteem on problem-solving ability through the mediated effect of communication skills. Methods: Data were collected from 179 nursing students between 1 October and 30 October, 2018 from three universities in Gyeonggi-Do. Data on subjects' general characteristics, empathy, self-esteem, communication skills, and problem solving ability were collected using a structured self-reporting questionnaire. Results: Of the total subjects, 89.9% were female. The subjects' empathy was 3.40±0.36, self-esteem was 3.16±0.56, communication skills was 3.65±0.48, and problem-solving ability was 3.52±0.42. Communication skills showed a partial mediating effect on the relationship between empathy and problem solving ability. Communication skills also showed a partial mediating effect on the relationship between self-esteem and problem solving ability. Conclusion: These findings indicate that it will be more effective to develop strategies that can improve empathy, self-esteem, and communication skills together when developing programs that improve problem-solving ability.