Asia-Pacific Journal of Business (아태비즈니스연구)

KNU The Institute of Management & Economy Research (강원대학교 경영경제연구소)
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The Mediation Effect of Trust and Communication on Relationship between Organizational Culture and Innovative Behavior: Focused on Manufacturing Business

조직문화와 혁신행동 간의 관계에서 조직신뢰, 의사소통의 매개효과: 제조업을 중심으로

  • Jeong, Da-Un (Department of Business Administration, Chung-Ang University) ;
  • Chun, Byung-June (Department of Business Administration, Chung-Ang University)
  • 정다운 (중앙대학교 경영학과 대학원) ;
  • 전병준 (중앙대학교 경영학과)
  • Received : 2018.11.30
  • Accepted : 2019.03.25
  • Published : 2019.03.30
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Abstract

The purpose of this study is to research the effect of organizational culture on trust and communication. Also, the study explores whether trust and communication affects innovative behavior and the mediation effect on innovative behavior among organizational culture, trust and communication. This study analyzed the mediating effect with SEM using data from the HCCP in 2015. The results of the study are as follows. First, it was found that innovative, collective and rational culture positively influence but hierarchical culture negatively influence trust and communication. Second, trust and communication have a positive effect on innovative behavior and trust has a positive effect on communication. Third, the effect innovative, collective hierarchical and rational culture on innovative behavior is mediated through trust and communication. Therefore, this study suggests creating an innovative, relationship-based and goal-oriented organizational culture which increases trust and communication that facilitates innovative behavior.

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