• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.1049-1062
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• 2006

The purpose of this study is to find out the image according to formative properties of hat and garment in the fashion collection. For the study, the 96 stimuli found frequently in fashion collection from the S/S season of 1998 to the F/W season of 2004 were selected. Sets of stimulus and response scales (7 point semantic) were used as experimental materials. The stimuli were 96 pictures with the types of hat(4), the lengths of hair(3), the types of garment(3), the relations between the color of garment and hat(4), and the materials(4) and patterns of garment(2). The subjects were 415 women college students majoring fashion design related fields and living in Seoul and Gyeongsangnam-do. As statistical methods for data analysis, Factor Analysis, ANOVA test, and LSD test were used. The items of the adjectives were classified into 5 image dimensions; attractiveness, gracefulness, concentration, cuteness, and hardness and softness. Among these factors, each dimensional image was affected by formative properties of hat and garment. The image of a hat-wearer was perceived differently according to the hair style and the formative properties of hat and garment even if the type of hat was same.

• Journal of the Korean Home Economics Association
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• v.29 no.3
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• pp.1-10
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• 1991

The purpose of the present study was to identify the effects of communicator, type of clothing and subject's age on informational influence in clothing conformity. The sample consisted of 205 subjects assigned to two groups (female college students in their early twenties and housewives in their late thirties living in kyongju). In this study the research design consisted of a 3(communicator)×2(subject's age)×2(type of clothing) factorial design. The stimuli consisted of 10 color photographs (6 one-piece dresses and 4 jeans in current fashion) In the first step, subjects were asked to arrange stimuli in the order of greatest fashionability. In the second step, subjects were exposed to experimental manipulation which consisted of slides of various clothing styles and an essay concerning a forecast on fashion trends. The communicator in the essay was described as a designer, a college student, or a housewife. In the third step, in addition to other questions subjects were asked to indicated their degree of agreement with the essay. The data were analyzed by ANOVA, X2 and t-test. The results were: 1. Informational influence on clothing conformity varied by communicator, type of clothing, and subject's age. Subjects were most conforming when the communicator was described as a designer and when the clothing style was a one-piece dress. 2. Informational influence results revealed that housewives were more conforming than the female college students in the jean style.

• Journal of the Korean Society of Costume
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• v.29
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• pp.127-142
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• 1996

The purpose of this study was to Inferr the attractiveness and Men's occupational Status by facial Impressions and Clothing Styles. The Study was consist of experimentals methods. The experiments developed a set of stimuli and response scales which was pro-fessional suits(C1) general clerical position suits(C2) small business suits(C3) artist at-tire(C4) student attire(C5) The impression of stimuli were measured by means of semantic-duffernential scales an open-ended questionnaire and data was processed ANOVA Duncan's multiple range tes and x2-test. Judging the effects of occupational charaoteristics the experiment was designed in the between-subject design. The subject were 30 male and female who were divided 25 experimental groups as arranging 12 subjects. The conclusions of this study are as follows. 1)Facial characteristics affect the attract iveness and occupational status. 2) Clothing styles affects the inferrence men's attractiveness and occupational status. 3) Perceives inferrence of occupational status affect more impression of the high levels positions person and artist person. 4) High quality texiles deep yellow color suits are perceived high levels positions and white knit jacket and check printed slacks are judged Artist. 5) Artistically characterized person is perceived only artist even change any types of cloth.

• Fashion & Textile Research Journal
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• v.6 no.4
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• pp.447-454
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• 2004

The purpose of this study is to identify the effect of four clothing cues(hue, tone, skirt width, and skirt length of dress) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are 40 color pictures manipulated with four clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 29 bipolar adjectives. The subjects were 240 undergraduate female students in Jinju city. The results of this study are as follow: As analyzing the impression of the female figure by the hue, tone, skirt width, and length, five factors including ability activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability activity and elegance were proved to be more important. Each impression of hue and tone with skirt width length have significant effects on concentration of attention, and tenderness. We can express various impressions by diversifying hue and tone. Each impression of skirt width length with hue and tone have significant effects on ability activity and elegance.

• Journal of the Korean Society of Costume
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• v.59 no.4
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• pp.67-81
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• 2009

This study aims to characterize the effect of different combinations of chromatic-achromatic colors and 1:2:3 area-ratio variation of stripe necktie, and gender on the image of male wearer. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 84 color pictures manipulated with every combination of 12 different colors and 7 different area-ratio. The 7-point scale designed for visual evaluation of image formation included 26 bipolar adjectives. The subjects were 2016 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows. The analyses of images of male wearer in terms of combinations of chromatic-achromatic colors and I :2:3 area-ratio variation of oblique stripe necktie reveal that the concerned factors are of five characteristic dimensions of youth-activity, ability, attractiveness, appeal, and warmness. In addition, it has been found that individual images of male wearer are affected by observer's gender as well as combinations of chromatic-achromatic colors and 1:2:3 area-ratio variation of stripe neckties and that those images vary with every combination of each factor. The study results are highly expected to be used as useful sources in developing necktie designs.

• Korean Journal of Human Ecology
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• v.13 no.2
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• pp.317-328
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• 2004

The purpose of this study was to identify the effect of three clothing cues(neutral tone, skirt width, and skirt length of dress) on the impressions of females. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 20 color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of impression formation about females included 29 bipolar adjectives. The subjects were 240 undergraduate female students in Chinju city. The results of this study were as follows: By analyzing the impression of female figures by neutral tone, skirt width, and length, five factors including ability.activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability.activity and elegance were proved to be more important. Each impression of neutral tone with skirt width. length have significant effects on tenderness. Each impression of skirt width.length with neutral tone have significant effects on ability.activity.

• The Research Journal of the Costume Culture
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• v.11 no.4
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• pp.459-473
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• 2003

The purpose of this study is to identify the effect of four clothing cues(hue, tone, skirt width, and skirt length of dress)on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are 40 color pictures manipulated with four clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 29 bipolar adjectives. The subjects were 240 undergraduate female students in Chinju city. The results of this study are as follow: As analyzing the impression of female figure by the hue, tone, skirt width, and length, five factors including ability. activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability·activity and elegance were proved to be more important. Some interaction effects of clothing cues were found. The combination of skirt width and tone had significant effects on ability. activity. Hue and tone of dress had significant effects on concentration of attention and tenderness. Skirt width and hue, and skirt length and hue had significant effects on the impression of attractiveness. Also skirt length and hue significant effects on concentration of attention.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.63-75
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• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.399-407
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• 2010

The purpose of this study was to investigate the visual images of shirts according to coloration and the interval of checked patterns. The experimental stimulus and questionnaires for scaling response were developed for this study. The stimuli were 12 color pictures, in which the gender, coloration(WG: white+gray, WK: white+black, GK: gray+black), and interval(0.5 cm, 1.5 cm, 3.5 cm, 5.5 cm) were manipulated. The 7-point rating scale was used for evaluation of the visual image. Data were obtained from 144 male college students and 144 female college students living in Gyeonggi, Gyeongnam, Seoul, Gwangju, Daegu, and Busan on December 2009. For data analysis, ANOVA and the Duncan-test were used by using the SPSS program. The results of this study were as follows; the visual images for shirts according to the coloration and interval of checked patterns consisted of four dimensions of attractiveness, appeal, youth, and modesty. Gender was the main factor when looking at attractiveness. Coloration had the main effect on appeal, youth, and modesty. Also, there was a significant interaction effect of gender and coloration on attractiveness, while there was a significant interaction effect of coloration and interval on modesty.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.63-71
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• 2011

The purpose of this study was to analyze children's clothing preference on animated character color. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 30 color pictures, in which gender (boy, girl), type of character (Mickey Mouse, Mini Mouse), hue of character (red, yellow, green, blue, purple), and tone of character (vivid, light, dark) were manipulated. The 5-point scale was used to evaluate children's clothing preferences. Data were obtained from 300 boys and 300 girls living in Seoul, Busan, Jinju, and Changwon in April 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows. Tone of character had an independent effect on children's clothing preference. Interaction effects of gender and hue of the character were found. Interaction effects of gender and tone of the character were found. Interaction effects of type and tone of the character were found.