• International Journal of Costume and Fashion
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• v.9 no.2
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• pp.79-96
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• 2009

The purpose of this study was to identify the impact of acculturation level and individualism/collectivism on shopping behaviors such as' informational influences, shopping orientations, and store patronage of Asian ethnic groups residing in the United States. A total of 129 Asian adults residing in North Carolina State of the U.S. completed questionnaires. Results showed statistically significant differences in responses to an informational influence (i.e., media source) and two shopping orientation subscales (i.e., shopping confusion in the Us. and personalized shopping) between low- and high-acculturated groups. A significant difference was found between the individualistic group and the collectivistic group on three shopping orientation subscales. Due to the potential importance of considering both acculturation and individualism/collectivism when looking at shopping behaviors, four groups were created by categorizing respondents on the basis of their acculturation level and individualism/collectivism scores. Comparison on shopping orientations and informational influences by four groups revealed statistically significant differences in response to two shopping orientation subscales and two patronage behavior subscales.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.80-89
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• 2018

This study examined the effects of ambivalence over emotional expressiveness (AEE) on psychological maladjustment and subjective well-being. Furthermore, we examined the moderating effect of collectivism on the relationships between AEE, psychological maladjustment and subjective well-being. Many Korean psychologists have suggested a moderating effect of collectivism on the relationship between ambivalence over emotional expressiveness and psychological adjustment, but there are few studies that have examined these relationships. Consequently, it is necessary to investigate these effects. Data concerning AEE, individualism, collectivism, psychological maladjustment (BSI), and subjective well-being were collected from 138 adults in South Korea. To test the moderation effects, multiple regression analyses was conducted. Results found AEE increased psychological maladjustment and decreased subjective well-being. However, the moderating effect of collectivism was not found in the relationship between AEE and psychological maladjustment, as well as AEE and subjective well-being. The difference of emotion suppression and AEE regarding cultural orientation and clinical implication of these findings were discussed.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.291-302
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• 2009

The purpose of this study was to determine potential moderating effects on organizational fairness and one's collectivism propensity as determinants of organizational effectiveness of construction site managers. In particular, this study sought to verify if site managers' collectivism propensity could have moderating effects on relationships between organizational fairness and organizational effectiveness, so that it could find out the importance of moderating effects on organizational fairness and site managers' collectivism propensity. In order to meet these goals, this study selected organizational fairness as a factor that affects organizational effectiveness. Organizational fairness can be divided broadly into distributive fairness and procedural fairness. And this study also selected organizational commitment and job satisfaction as variables of organizational effectiveness, which result from organizational fairness and collectivism propensity of site manager. Moreover, this study selected the collectivism propensity of site manager as a variable that moderates potential effects on organizational fairness and effectiveness. As a result, this study could come to the following findings in detail: First, it was found that organizational fairness had significant effects on organizational effectiveness, which was demonstrated in the result of relevant hypothesis test. Secondly, it was found that construction site managers' collectivism propensity had no moderating effect upon relationships between organizational fairness and effectiveness.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.5968-5981
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• 2015

In Korean companies, traditional collectivism have been merged into individualism caused by meritocracy. In order to better understanding about change of cultural characteristics, we examine the relationship between collectivism / individualism and person-environment fit. The data was obtained from 203 employees working in 5 Korean company and 173 employees in 4 companies in China. Results confirmed that collectivism increases employee's person-environment fit (person-organization, person-supervisor, person-coworker) and further leads to high levels of affective organizational commitment. The moderating roles that individualism play upon the relationships between collectivism and person-environment fit (person-organization, person-supervisor, person-coworker) were also investigated. Results confirmed that individualism enhance the impact collectivism has upon person-environment fit. In addition, this study found the significantly difference between Korea and China in effect of collectivism on person-environment fit. Lastly, the study also has explored theoretical and practical implications and the limitations of this research as well as the future directions of research.

• Journal of The Korean Association For Science Education
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• v.34 no.3
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• pp.221-233
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• 2014

In this study, we analyzed verbal interactions among 32 students in 7th graders' science cooperative learning at the levels of turns, interaction units, and conflict behavior units, and compared their verbal interaction patterns between the heterogeneous and homogeneous groups by students' collectivism. The relationships of verbal interactions with the achievement test scores and the increase of the achievement test scores were also investigated. In the analyses of turns, the distributions of the subcategories of the statements related to the task were found to be similar in both groups, and the frequency of 'explain' was highest. The frequencies of interaction units were higher in the homogeneous groups than the heterogeneous groups, and the frequency of 'symmetric interaction' was highest. In the heterogeneous groups, the frequencies of turns and interaction units for the students of high collectivism were higher than those of low collectivism. The frequencies of conflict behavior units were generally low, but the rates were similar in both groups. In the case of the homogeneous groups, the frequencies of 'avoiding' and 'competing' for the students of low collectivism were high, and the frequency of 'cooperating' for the students of high collectivism was high. In addition, the qualitative differences between the two groups were found in the interaction units and conflict behavior units. The achievement test scores and the increase of the achievement test scores were positively related with the sum of the frequencies of the statements related to the task.

• Journal of The Korean Association For Science Education
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• v.32 no.10
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• pp.1551-1566
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• 2012

In this study, the effects of grouping by students' collectivism in cooperative learning strategy applied to middle school science classes on their academic achievement, science learning motivation, and perceptions of science learning environment were investigated. Students' perceptions of cooperative learning were also studied through survey and interview. The students were assigned to the control, heterogeneous, and homogeneous groups, and taught for 12 class hours. The analyses of results revealed that interactive effects between the instruction and the level of collectivism were found in the test scores of achievement, science learning motivation, and relevance, and that there were main effects in the test scores of confidence, perceptions of science learning environment, affiliation, and rule clarity. The achievement test scores of the students with low collectivism in the homogeneous group were significantly higher than those in the heterogeneous group. The test scores on science learning motivation and relevance of the students with high collectivism in the homogeneous and heterogeneous groups were significantly higher than those in the control group. In addition, the test scores of confidence and affiliation in the treatment groups were significantly higher than those in the control group. The test scores on perceptions of science learning environment and rule clarity in the homogeneous groups were significantly higher than those in the control group. There were also differences in the perceptions of science cooperative learning by students' collectivism.

• Korean Journal of Culture and Social Issue
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• v.20 no.3
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• pp.235-262
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• 2014

The purpose of this study was to examine the effect of individual tendency of individualismcollectivism and the type of incentive system on pay satisfaction. Data were collected from 243 workers employed in a variety of organizations and a hierarchical regression and MANOVA was conducted to test hypothesis. The results of regression indicated that the interaction between the type of incentive and tendency of collectivism has positive influence on pay satisfaction. In addition, the results of MANOVA indicated that the interaction between individual tendency of individualismcollectivism and the type of incentive system has significant effect on pay satisfaction Specifically, the tendency of individualism has positive influence on the pay satisfaction under the individual incentive condition. However, the tendency of collectivism has negative influence on the pay satisfaction partially under the individual incentive condition. In addition, the tendency of collectivism has positive influence on the pay satisfaction under the group incentive condition. These results suggest that careful consideration in the organization need to decide for the use of individual incentive system, when we regard the Korean culture as high tendency of collectivism. In other words, individual incentive system may could not provide pay satisfaction to the employees who have high level collectivism. However, to generalize these results, more studies were examined in the future.

• Journal of Fisheries and Marine Sciences Education
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• v.26 no.4
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• pp.923-933
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• 2014

The purpose of this study was to investigate the moderating effect of cultural disposition in the relationship between parenting and academic achievement. Five-hundred thirty five middle school students(male 247; female, 288) participated in this study, These students completed parenting scale and Individualism-Collectivism Scale. Academic achievement was calculated using academic scores from language, english, mathematics and science. Collected data were analyzed using multiple regression. The major findings of this study can be summarized as follows. First, parenting was significantly associated with academic achievement albeit weak. Second, influence of affective and autonomy parenting on academic achievement for both father and mother were not significant. Third, moderating effects of individualism were significant in only fathers' autonomy parenting. Fourth, moderating effects of collectivism were significant in fathers' affective parenting and autonomy parenting. These results were discussed in relation to pervious studies. Finally limitations were commented and future study were suggested.

• Human Ecology Research
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• v.52 no.3
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• pp.255-266
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• 2014

The purpose of this paper is to analyze the difference in the self-construal and the reason for prosocial behavior by cultural disposition. Further, this paper also aims to analyze the relationships among adolescents' cultural disposition, self-construal, and prosocial behavior and to analyze the path to moral reasoning. Data were collected from self-report questionnaires filled out by 385 adolescents in Cheongju. These data were analyzed by factor analysis, Cronbach's ${\alpha}$, Pearson's correlation, simple regression analysis, and multiple regression analysis using SPSS ver. 12.0. The major results of the study were as follows: first, adolescents who perceived higher individualism showed a higher independent self-construal, and adolescents who perceived higher collectivism showed a higher interdependent self-construal. Second, adolescents who perceived higher collectivism attributed prosocial behavior to internal reasons and adolescents who perceived both higher individualism and collectivism attributed prosocial behavior to self-focused reasons as compared to the adolescents who perceived them to be lower. Third, as a result of the mediator analysis, the cultural disposition of adolescents including individualism and collectivism influenced the internal reasons for prosocial behavior through independent selfconstrual. Further, the cultural disposition of adolescents influenced internal reasons, self-focused reasons, and other focused reasons for prosocial behavior through interdependent self-construal. Based on these results, the implication was discussed and a follow-up study was suggested.

• Human Ecology Research
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• v.53 no.5
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• pp.581-594
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• 2015

This paper analyzes the effects of adolescents' cultural disposition and self-conscious emotion on empathy according to gender and age. Data were collected from self-report questionnaires for 385 adolescents in Chungbuk province. The major results of the study were as follow: First, adolescents who perceived high collectivism showed a high ability on perspective taking. Additionally, girls who had high guilt showed a high ability on perspective taking. Sixth graders who had high guilt and low shame and eleventh graders who had high pride showed high ability on perspective taking. Second, boys who perceived high collectivism and guilt, and girls with high individualism, low shame, and high guilt showed a high ability towards fantasy. Sixth graders who had high individualism and guilt and low shame, eighth graders with high guilt and eleventh graders with high individualism, collectivism and guilt showed high ability towards fantasy. Third, adolescents with high collectivism showed high ability on empathic concern. Additionally, boys, girls, and eleventh graders with low shame and high guilt, and sixth graders with low shame showed a high level of empathic concern. Fourth, all adolescents with high guilt showed a high level of personal distress. Additionally, eighth graders with low individualism and eleventh graders with low pride showed a high level of personal distress. In conclusion, the significant relationships among cultural disposition, self-conscious emotion, and empathy are different for gender and age groups. Implications for future studies are provided.