• Title/Summary/Keyword: Collaboration research

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Impact of Recollection on Brand Relationships -Focusing on Character Collaboration Fashion Products- (추억 회상이 브랜드 관계에 미치는 영향 -캐릭터 컬래버레이션 패션상품을 대상으로-)

  • Joon-Ho Seon;Sumin Kim;Kyu-Hye Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.4
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    • pp.793-807
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    • 2024
  • In response to the growing focus on products utilizing character IP in retail, this study investigated the impact of consumers' recollection of character IP fashion products on brand relationship formation. Furthermore, it explores the moderating effect of consumer preferences for collaboration series on this relationship. Participants were consumers who recalled character IP fashion products, and the analysis was conducted using PLS-SEM. The findings show that consumer recollection associated with character IP in fashion products positively affects brand attachment, leading to a positive impact on brand attitude and brand loyalty. The study also highlights the effectiveness of repeated exposure to similar products as an effective marketing strategy. Furthermore, a positive synergy between brand attachment and preferences for collaboration series enhances brand loyalty by influencing consumer attitudes. The study suggests that collaboration series marketing strategies affect consumers' perceptions of novelty and alter their expectations. This research has significant academic and practical implications, demonstrating the effectiveness of marketing through collaboration series and revealing how character IP in fashion products, commonly used by fashion brands, shapes brand-consumer relationships. The findings provide a robust theoretical foundation for marketing strategies leveraging character IP.

An Empirical Study on the Vendor's Opportunism in the Collaboration between Buyer and Vendor

  • Hwang, Sunil;Suh, Eung-Kyo
    • The Journal of Industrial Distribution & Business
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    • v.8 no.5
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    • pp.53-63
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    • 2017
  • Purpose - The main feature of this study is understanding of the vendor's opportunism on the collaboration context between buyer and vendor from the buyer's viewpoint with resource dependence theory. A number of studies on opportunism have focused on opportunistic definitions and its theoretical studies. Other researches emphasize the importance of governance in ways that reduce opportunism. We think that this research could be filled with the lack of previous studies. Research design, data, and methodology - In order to accomplish research purpose, four hypotheses have been established based on the framework of resource dependence theory and previous studies. And we have used 599 survey data jointly collected by Korea Productivity Center and the Ministry of Trade, Industry and Energy. To verify these hypothesis, we have conducted multiple regression analysis with SPSS 23.0. Results - The vendor 's opportunism decreases as mutual trust with buyer becomes higher. However, as the degree of dependence of buyers on vendor resources increases, vendor's opportunism increases. And monitoring vendor's capacity has a moderating effect with buyer resource dependency to vendor's opportunism. Conclusions - This study suggest there are two options to decrease vendor's opportunism. Increasing mutual trust or decrease dependence on vendor's resources. Also, monitoring suppler's capacity could be effective when vendor's resource dependence is high.

An Observation on Characteristic of Mutual-borrowing Paradigm in Twentieth Century Fashion and Art (20세기 패션과 예술의 상호차용화(相互借用化) 패러다임 특성 고찰)

  • Park, Shin-Mi
    • Journal of the Korean Society of Costume
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    • v.61 no.7
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    • pp.80-100
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    • 2011
  • The purpose of this research is to classify that fashion and art in the twentieth century broadened the creative field by individually applying each other's ideas or through collaboration. This paper analyses the work of individual artists and fashion designers who created work on the boundaries of fashion and art. These samples are selected to extract features related to specific periods as it is proposed that contemporary creation has been developed from a combination of fashion and art, sharing their distinct concerns. Accordingly, this research will focus on the collaboration between fashion and art in the twentieth century from the aspect of 'fashion into art'/'art into fashion' in order to analyse the historical flow, and thereby examine the relationship between fashion and art. The cross-fertilization between fashion and art was initiated as an imitation of form in the early twentieth century, and led to a 'new cross-disciplinary form' which exists on the boundary of fashion and art. This paper considers the relationship between fashion and art from the perspective of sharing intrinsic concepts and the creation of a new creative sphere. It analyses the characteristics of the works of fashion designers and artists whose works lie on the boundary between fashion and art.

Discovering Redo-Activities and Performers' Involvements from XES-Formatted Workflow Process Enactment Event Logs

  • Pham, Dinh-Lam;Ahn, Hyun;Kim, Kwanghoon Pio
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.8
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    • pp.4108-4122
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    • 2019
  • Workflow process mining is becoming a more and more valuable activity in workflow-supported enterprises, and through which it is possible to achieve the high levels of qualitative business goals in terms of improving the effectiveness and efficiency of the workflow-supported information systems, increasing their operational performances, reducing their completion times with minimizing redundancy times, and saving their managerial costs. One of the critical challenges in the workflow process mining activity is to devise a reasonable approach to discover and recognize the bottleneck points of workflow process models from their enactment event histories. We have intuitively realized the fact that the iterative process pattern of redo-activities ought to have the high possibility of becoming a bottleneck point of a workflow process model. Hence, we, in this paper, propose an algorithmic approach and its implementation to discover the redo-activities and their performers' involvements patterns from workflow process enactment event logs. Additionally, we carry out a series of experimental analyses by applying the implemented algorithm to four datasets of workflow process enactment event logs released from the BPI Challenges. Finally, those discovered redo-activities and their performers' involvements patterns are visualized in a graphical form of information control nets as well as a tabular form of the involvement percentages, respectively.

The Impacts of External and Internal Environmental Factors on External Collaboration-From the Perspective of Foreign Direct Investment (기업환경요인이 협력활동에 미치는 영향에 관한 실증연구 -해외직접투자 여부에 따른 비교-)

  • Lee, Seung A
    • The Journal of the Korea Contents Association
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    • v.18 no.1
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    • pp.132-142
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    • 2018
  • This study attempts to identify the external and internal factors which affect collaboration motives and investigates their respective impacts from the perspective of foreign direct investment(FDI). Although there has been much research on collaboration motives, so far, few studies have associated collaboration motives with FDI. The findings suggest that while price competitiveness and cost structure uncertainty have a positive and significant impact on collaboration motives, the gross added value to property as well as plant and equipment have a significant negative impact. Furthermore, in the case of gross added value to both property and plant and equipment, managers tend to collaborate with others to enhance the value of these factors. For both FDI and non-FDI firms, internal factors such as price competitiveness and investment within three years are significant determinants for the decision to collaborate. The difference between FDI and non-FDI firms is that for the former, the gross added value to property, an internal factor, is a critical factor, while for the latter, the cost structure uncertainty, an external factor, is critical for collaboration. To summarize, this study suggests the following managerial implication: the enhancement of the internal competency of a firm broadens the window of opportunity for collaboration with others, and consequently provides a chance to boost management efficiency.

The Perceived Importance of Knowledge Management System Functionalities in Research Teams: An Empirical Analysis of Government-sponsored Research Organizations (연구개발 조직의 지식경영시스템 기능에 대한 인지적 중요도에 관한 연구: 정부출연 연구소를 중심으로)

  • Lee, Hong-Joo;Yoo, Ki-Hyun;Kim, Jong-Woo;Park, Sung-Joo
    • Asia pacific journal of information systems
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    • v.13 no.3
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    • pp.243-259
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    • 2003
  • Many R&D organizations have interests on knowledge management system(KMS) to organize and utilize their knowledge resources. Currently, for research collaboration and knowledge management R&D organizations use either a specialized knowledge management system or a set of general application systems such as basic messaging system and document management system. The objectives of this paper are to identify important functionalities of knowledge management systems based on team characteristics and knowledge process of research teams in research organizations and to provide implications to design and implement knowledge management system for R&D teams. Survey results show that research teams perceive communication, collaboration and connection functionalities are important when their team sizes are large or they are distributed. During knowledge capture process, they need personalization of knowledge to reduce information overload.

The Grey Box of Technoscientific Practices: Laboratory as a Heterotopic Space where In/visible Collaborations Take Place (과학적 실행의 회색상자(grey box): 비/가시적 협력의 헤테로토피아(heterotopia)로서의 실험실 공간)

  • Lee, June Seok
    • Journal of Science and Technology Studies
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    • v.13 no.1
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    • pp.1-39
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    • 2013
  • How would technoscientists collaborate in their technoscientific practices? Based on the ethnographic research done at NRI(Neuroscience Research Institute), this research shows how collaboration occurs in/outside the interdisciplinary laboratory. As previous studies show, collaboration makes researches possible that otherwise would have been impossible. Korean technoscientists who are situated in the scientific periphery, practice contextualized collaboration in their labs. These collaborations are invisible before opening the black box of the lab. But it acquires visibility after certain incidents such as collaborations, debates and discussions, malfunctioning of the instruments, and networking with other actors occur. These networks again become invisible after the certain incidents end. However these blackboxing and whiteboxing (opening the blackbox) processes occur simultaneously in various levels, it is almost impossible to identify them separately. In real technoscientific practices, blackboxing and whiteboxing do not occur distinctively. They almost always occur at the same time on multi-layered levels, hence forming the 'grey box' of technoscientific practices. Lastly, collaborations inside laboratory have in/visible features, because laboratories function as Foucauldian heterotopias.

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A Study on the BTS Goods Values and Collaboration Brand Preference According to Fandom Type: Focusing on BTS Fan-club 'ARMY' (팬덤 동기에 따른 BTS 굿즈 가치와 협업 브랜드 선호도 연구: BTS 팬클럽 ARMY를 대상으로)

  • Lee, Minju;Yoo, Jiwon;Ko, Eunju
    • Journal of Fashion Business
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    • v.25 no.1
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    • pp.165-178
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    • 2021
  • With rise in economic activity of fandoms, fashion brands often collaborate with K-pop stars such as BTS to enhance brand preference and sales. This study analyzes why people engage in fandom activity and its effects on collaboration fashion brand preference by focusing on 'BTS' and fandom 'Army'. This study aims to provide information to establish marketing strategies by identifying the influence of fandom culture related to the Korean Wave and the fashion industry, and empirically analyzing factors affecting active customer formation for long-term growth. The data were collected from BTS fan club 'Army' and a total data sets were analyzed using SPSS25.0 statistics program. The findings of this research were as following. Frist, BTS fandom motivation were identified as Need for Approval, Communication Need, Professionalism Need, Need to Belong, Consumption Need and the BTS fan groups were categorized into 3 groups. Third, comparing BTS goods values and collaboration brand preference an excess in each group was revealed. This study is significant because it provides essential data for the marketing strategy of fandom market by comparing marketing effects of BTS with the characteristics of fandom consumers and identifying the different desires of each group. As a result of this research, it can be seen that BTS an influential leading brand, has been adopted, and the research direction of empirical analysis has been presented. In practice companies can select specific fandom targets by using the sub-levels of fandom types that have become clear and implement marketing strategies of the fandom market.

Publication trends of somatic mutation and recombination tests research: a bibliometric analysis (1984-2020)

  • Tagorti, Ghada;Kaya, Bulent
    • Genomics & Informatics
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    • v.20 no.1
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    • pp.10.1-10.15
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    • 2022
  • Human exposure to pollutants has been on the rise. Thus, researchers have been focused on understanding the effect of these compounds on human health, especially on the genetic information by using various tests, among them the somatic mutation and recombination tests (SMARTs). It is a sensitive and accurate method applicable to genotoxicity analysis. Here, a comprehensive bibliometric analysis of SMART assays in genotoxicity studies was performed to assess publication trends of this field. Data were extracted from the Web of Science database and analyzed by the bibliometric tools HistCite, Biblioshiny (RStudio), VOSViewer, and CiteSpace. Results have shown an increase in the last 10 years in terms of publication. A total of 392 records were published in 96 sources mainly from Brazil, Spain, and Turkey. Research collaboration networks between countries and authors were performed. Based on document co-citation, five large research clusters were identified and analyzed. The youngest research frontier emphasized on nanoparticles. With this study, how research trends evolve over years was demonstrated. Thus, international collaboration could be enhanced, and a promising field could be developed.

Exploration of Hydrogen Research Trends through Social Network Analysis (연구 논문 네트워크 분석을 이용한 수소 연구 동향)

  • KIM, HYEA-KYEONG;CHOI, ILYOUNG
    • Transactions of the Korean hydrogen and new energy society
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    • v.33 no.4
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    • pp.318-329
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    • 2022
  • This study analyzed keyword networks and Author's Affiliation networks of hydrogen-related papers published in Korea Citation Index (KCI) journals from 2016 to 2020. The study investigated co-occurrence patterns of institutions over time to examine collaboration trends of hydrogen scholars. The study also conducted frequency analysis of keyword networks to identify key topics and visualized keyword networks to explore topic trends. The result showed Collaborative research between institutions has not yet been extensively expanded. However, collaboration trends were much more pronounced with local universities. Keyword network analysis exhibited continuing diversification of topics in hydrogen research of Korea. In addition centrality analysis found hydrogen research mostly deals with multi-disciplinary and complex aspects like hydrogen production, transportation, and public policy.