• 디지털산업정보학회논문지
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• 제10권2호
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• pp.203-211
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• 2014

In recent highly competitive business environment, collaboration has become one of the important business strategies for companies to survive and/or prosper. There are many different types of collaboration strategies, and it is crucial for companies to select the right ones according to the types of collaboration they require. To select the right type of collaboration options for business, in the past research, there have been two important criteria to classify collaboration types, namely governance (who makes key decisions - one kingpin participant or all players?) and membership (can anyone participate, or just select players?). In this research, we add a new classification criterion, recognition of collaboration purpose, which means whether collaborators know or do not know the purpose of collaboration in advance. Recently, we see many cases in which social media data are used in many unknown purposes a priori. In this research, we add such cases to develop new classification model.

• 패션비즈니스
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• 제10권6호
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• pp.110-121
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• 2006

The purpose of this study is to analyze the various types and areas of recent collaborations in fashion industry and to find the utility value of collaboration. Seventy seven cases of fashion collaboration marketing strategies were selected from officially announced literature survey and enterprises information around the world. Among the seventy seven cases of fashion collaboration surveyed in this study, collaboration with other fields made up 59.7 percent, collaboration between the same fashion categories made up 40.3 percent. Among the areas of other fields, collaboration with IT(Information Technology) or Motor enterprises were included and made up 36.4 percent. Collaborations with Culture and art world that fashion brands collaborate with world-renowned industrial designer or artist and star entertainers were also included and made up 23.3 percent. Among the areas of the same categories, collaboration of fashion designer and sports or casual brand made up 22.1 percent. Collaborations of home shopping mall and fashion designer made up 18.2 percent. Collaboration cases surveyed in this study were classified according to three types; co-product development, co-branding, and co-marketing. Collaboration for co-product development made up 72.7 percent. Collaboration for co-branding made up 27.3 percent. Collaboration for co-marketing made up 37.7 percent. These collaboration marketing strategies are very efficient to upgrade brand image and cut the marketing cost by creating new target, product, brand, and promotion through successful partnerships. Therefore, much more various types and areas of fashion collaborations should be developed to create something new for future consumers.

• 무역학회지
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• 제47권6호
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• pp.135-171
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• 2022

This study is to find out how psychological characteristics and management capabilities of small manufacturers influence business performance through parameters including self-efficiency, network, and collaboration strategies. The survey was implemented between December 26, 2017 and January 15, 2018. The final 439 valid questionnaires were collected and used for analysis. The results were followed. First, the relationship between psychological characteristics and self-efficiency, and the path coefficient for psychological characteristics and network were significant. Second, management capabilities was related to self-efficiency, and the path factor for managing capability and network relationships was significant. Lastly, the path coefficients for self-efficiency and collaboration strategies were not significant, and the path coefficients for network and collaboration strategies were significant.

• 마케팅과학연구
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• 제20권1호
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• pp.4-14
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• 2010

协同策略需要信息共享和其他各种对公司和股东都有利益的形式. 本文强调了在时装产业中运用到的特别形式的协同. 并且测试了对时装公司最成功的策略和消费者所感知到的协同的好处. 在本研究中, 我们定义了作为协作方的时装公司和品牌以及他们的合作方或股东. 我们定义协同为发生在至少两个公司, 品牌或个体之间, 在平等的基础上利用他们各自的竞争优势从而获得更大利益的合作关系. 协同策略需要信息共享和其他各种对公司和股东都有利益的形式. 本文强调了在时装产业中运用到的特别形式的协同. 通过合作, 时装公司一直都追求有形的差异例如设计和技术, 以及无形的差异例如对消费者情感和生理的好处. 结果就是, 时装产业中的合作已变成一个重要的创造价值的概念. 本文是一个定性研究, 使用案例研究和深度访谈来测试消费者对时装产业中协作的态度. 从1998年到2008年12月, 在韩国和国际市场中共有173个协同案例. 我们通过文件数据收集案例. 这些文件数据包括网站和产业数据和顶级门户搜索网站. 例如Rankey.com, Naver, Daum, 和Nate. 以及时装信息代表网站Samsungdesignnet 和Firstviewkorea. 我们搜集从2008年11月到2009年2月为止的个案. 个案用来分析有一个或多个合作方的时装产品生产(不包括纺织产品), 零售时装产品或设计服务. 其他在先前研究中的协同案例来自于新闻稿件, 期刊, 互联网门户网站和时装信息网站. 我们共选择了173个案例来进行分析. 清楚的显示了时装公司和股东的协作执行和策略所带来的产出和利益. 结果显示对所有参与协作的合作方(企业和顾客)来说, 最大的好处是通过共享资源降低了成本和风险. 例如设计能力, 形象, 成本, 技术和目标. 并且创造了协同作用. 考虑到协同产出的种类, 产品/设计是最重要的(55%), 紧跟其后的是推广促销(21%), 价格(20%)和地点(4%). 这个结果说明协同对给予产品和设计生命力有重要的作用. 尤其是在追求创造和新颖的时装产业里. 为了使协同可以成功, 本研究中深度访谈的结果确认了时装公司应该对为什么要进行这个协作有清晰的目标. 在设定目标之后, 时装公司应该选择符合产品形象和目标市场的合作方. 使得合作的产品有一定的概念和差异因素. 同时时装公司还要关注提升品牌知名度. 通过对消费者的深度访谈, 相互的利益可以分类为6个因素: 追求个人风格、追求品牌、追求稀有性、追求时尚、追求经济效率和社会性. 在访谈中顾客同时也强调了形象, 声誉和品牌信任. 然而, 在子范畴中, 本研究中的专家和顾客在成功因素认知方面有不同的结果. 因此, 从不同纬度研究目标客户和目标市场从而为成功的协作发展合适的策略.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제4권6호
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• pp.1169-1193
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• 2010

In this paper, we present and compare two different multiple camera collaboration strategies to reduce false association in finding the correspondence of objects. Collaboration matrices are defined with the required minimum separation for an effective collaboration because homographic lines for objects association are ineffective with the insufficient separation. The first strategy uses the collaboration matrices to select the best pair out of many cameras having the maximum separation to efficiently collaborate on the object association. The association information in selected cameras is propagated to unselected cameras by the global information constructed from the associated targets. While the first strategy requires the long operation time to achieve the high association rate due to the limited view by the best pair, it reduces the computational cost using homographic lines. The second strategy initiates the collaboration process of objects association for all the pairing cases of cameras regardless of the separation. In each collaboration process, only crossed targets by a transformed homographic line from the other collaborating camera generate homographic lines. While the repetitive association processes improve the association performance, the transformation processes of homographic lines increase exponentially. The proposed methods are evaluated with real video sequences and compared in terms of the computational cost and the association performance. The simulation results demonstrate that the proposed methods effectively reduce the false association rate as compared with basic pair-wise collaboration.

• 한국과학교육학회지
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• 제43권2호
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• pp.151-166
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• 2023

이 연구에서는 학제간 융합 연구를 수행해본 경험을 가진 과학기술 연구자들이 학제간 협업에 대하여 어떠한 인식을 가지고 있으며 협업과정에서 경험하는 어려움 및 그 어려움을 극복하고자 세우는 전략들에는 어떠한 유형이 있는지 확인하고자 하였다. 이를 위하여 학제간 협업에 대한 태도를 확인하는 5점 리커트 척도 문항들과 협업 경험에서 겪는 어려움 및 어려움 극복전략에 관해 서술하는 개방형 문항들이 혼합된 형태의 설문지를 개발하여 국내 과학기술 연구자 79명에게 투입한 후 자료를 수집하였으며 수집한 자료는 양적·질적으로 분석되었다. 연구결과, 과학기술 연구자들의 협업 태도 하위구인 중 협업의 효능감 인식이 협업의 의도에 중요한 영향을 미치는 것으로 확인되었으나 협업의 효능감 대한 연구참여자들의 인식 수준은 비교적 낮은 것으로 나타났다. 또한 학제간 협업과정에서 겪는 어려움은 4가지 유형(가치지향 상충, 사고방식 차이, 용어나 개념 차이, 상대분야에 대한 편견과 상호 몰이해)으로 나타났으며 이를 극복하기 위한 전략은 7가지 유형(협상과 타협을 통한 상호 양보, 공통의 언어나 매개물의 설정과 유지, 명확한 역할의 분담, 지속적인 만남과 토의, 용어의 의미조율과 모델과 가정에 대한 사전 규정, 상대 분야에 대한 있는 그대로의 인정, 타자에 대한 배려와 관심)으로 확인되었다. 이와 같은 연구 결과를 바탕으로 현대 과학의 주요한 본성인 다원주의적 특성과 그 안에서 이루어지는 다양한 협업의 특성을 반영하는 융합교육이 이루어져야 함을 제언하였다.

• 복식
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• 제59권7호
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• pp.50-64
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• 2009

In current society, products and services are positioned to match customers' lifestyles and emotions. One example of such can be collaboration strategies. Various types of collaboration can be found and should be applied to academic research in terms of fashion designing as well as in marketing. As a result, this research focuses on defining collaboration and identifying its different forms. Case studies are provided for each form of collaboration. A set of emotional factors required for collaboration and a domestic fashion brand is selected in order to carry out analysis and design production. As a result of this study, the following conclusions were reached. First, collaboration can be defined as two or more companies, brands or even individuals working together for an agreed period of time by sharing core competencies and advantages in order to pursuit profit and value creation. Second, collaboration types can be specified into two categories which are collaboration between companies within the fashion industry and collaborations with companies outside the fashion industry. In addition, companies may collaborate with the purpose of enhancing value, broadening its areas of business and to execute an event. Third, according to the case studies examined, effects of collaboration can be upgrade of brand images, variety of promotional benefits and increase in sales. Fourth, the selections of collaboration targets were made. MOGG and Sex&the City were chosen in order to apply collaboration strategies in line with promoting the domestic womens' wear market. Fifth, by considering and applying all the findings from the research, the limited edition line was produced under the design concept of 'Sex and the City with MOGG'.

• Perspectives in Nursing Science
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• 제4권1호
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• pp.27-33
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• 2007

The aims of this project are to discuss the importance of interuniversity collaboration (IUC) in both national and international level. The benefits and barriers of IUC, as well as the managing strategies for the difficulties in developing IUC are indepth discussed.

• 보건교육건강증진학회지
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• 제30권4호
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• pp.17-24
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• 2013

Objectives: This paper aims to give a review on the concept, the type, and the purpose of intersectoral collaboration, to provide a framework of intersectoral collaboration, and to review the effectiveness of intersectoral collaboration. Methods: Peer-reviewed journals were searched in Pubmed using the terms of 'intersectoral collaboration,' 'multi-sector policy,' 'intersectoral partnership,' and 'cross-sector collaboration.' In total, 240 papers were identified. After reviewing the abstracts of these papers, 59 papers were chosen to be reviewed in full-text. Contents were extracted from these papers that were pertinent to the research questions. Results: Intersectoral collaboration has been advocated since Alma Ata Declaration. However, it has been largely ignored in practice. Various factors including context, support, task, team, interactional process, individual, and overarching factors can affect the success and the failure of intersectoral collaboration. Conclusions: Some strategies to facilitate intersectoral collaboration activities and future research agenda were suggested.

• 산업경영시스템학회지
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• 제33권2호
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• pp.127-132
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• 2010

Recently, the importance of quality control on the online collaboration system is increasing, since it is realized that many participants do not guarantee the quality of online collaboration's output anymore. Hence in this paper, we propose the framework of quality control in order to assure the quality of output from online collaboration system. The proposed framework provides the solution strategies to overcome the challenges of current collaboration systems. To do that, first of all we define the basic process (create, initiate, discuss, complete) of the online collaboration system based on wiki-based system or open source project, and then we find the challenges in each online collaboration process, and propose the effective strategy to overcome these challenges with reference cases including Wikipedia, OSS project, etc.