• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.489-502
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• 2012

Storytelling advertising is one of the most popular ad types in marketing field. However, there has been little attention to storytelling ads in consumer and advertising research. To examine the effectiveness of different types of advertising, this study collected 9 commertial ads, which consisted of 3 advertising types(storytelling, informative, image) ${\times}$ 3 products(digital camera, coffee, health drink). We investigated the differences in emotions after ads and arousal level, as well as the advertising effectiveness among the three types of advertising. Preliminary analysis revealed that the emotions after ads could classified into two distinct emotion types, affective emotions and cognitive emotions, and we used the two emotion types as emotions after ads to simplify the results. The results indicate that the storytelling ads are more effective than the image ads, but this power of storytelling ads may not be found in the comparison with informative ads. It is also found that storytelling ads can help form a more positive attitude for males than for females, whereas image ads can have an more impact on females than males. In addition, it can be proposed that affective emotions after ads may play an important role in the effectiveness of advertising types, but the interaction effects of advertising types and gender may depend on the cognitive emotions after ads.

• Archives of design research
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• v.13 no.4
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• pp.67-76
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• 2000

Websites support various user activities in a wide range of contents domain and so they require different approach to extract principal design problems. In the point of media perspective on websites, this paper figures out the relationship between designer, user and website and discusses design factors of usability. It aims for the basic framework for interface design. In the media perspective website is an information entity mediating user and designer. Information entity is composed of various design factors relating to user, designer, website and others. It intends that user and information entity are accommodative to each other and have common conceptual model. To do so it is necessary for achieving usability objectives such as effectiveness, efficiency and satisfaction based on the understanding user goal, cognitive and affective characteristics. In the point of usability we examine design factors and features that are appropriate for users cognitive and affective function according to information entity model that constitutes contents, organization and representation level.

• Journal of The Korean Association of Information Education
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• v.22 no.1
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• pp.141-149
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• 2018

In order to analyze the educational effects of digital textbooks for elementary students, the 3~4 graded elementary students were selected and designated as panels in 2014 to conduct the longitudinal study. We conducted a questionnaire survey on students who were in grade 5 or 6 in elementary school in 2016 to evaluate their effects on cognitive domain, social domain, social domain, psychomotor domain, and learning competency. As a result, 5th grade students using the digital textbooks for 3 years showed higher educational effectiveness than 6th grade students using the digital textbooks for 2 years. In addition, the use of the digital textbooks for three years has been shown to have improved educational effectiveness in all areas except students' psychomotor domain. These educational effects were higher for students with higher scores, more times using digital textbooks, and higher teachers' smart education capacity.

• English Language & Literature Teaching
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• no.4
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• pp.117-130
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• 1998

It is simply not true that anyone who can speak English can teach it. Language teaching is both a science and an art; its methods are based on a theoretical foundation and implemented by techniques. However, at a time like the present, when the scientific justification for our methods seems to be uncertain, we should concern ourselves less with theory and more with developing techniques that work with our students. The success of language teaching must be evaluated by the effectiveness of the techniques used. The purpose of the present study is to suggest some useful techniques that the teacher can utilize in teaching English as a foreign language in the elementary school. The techniques suggested are based on the investigation of the characteristics peculiar to children. The investigation takes into account cognitive, affective, and linguistic factors affecting specific techniques. The goal of language teaching is communication and all techniques should move toward this end. The resourceful teacher will provide techniques which exact more and more from the students and less and less from the teacher.

• The Korean Journal of Pain
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• v.25 no.2
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• pp.75-80
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• 2012

Hypnosis is an altered state of consciousness that comprises of heightened absorption in focal attention, dissociation of peripheral awareness, and enhanced responsiveness to social cues. Hypnosis has a long tradition of effectiveness in controlling somatic symptoms, such as pain. Pain, the most common symptom in clinical practice, is a multi-dimensional experience, which includes sensory-discriminative, affective-emotional, cognitive and behavioral components. There is a growing recognition for hypnosis and related techniques in pain management. Psychological approaches to pain control, such as hypnosis, can be highly effective analgesics, but are underused in Korea. In this article, we would like to review the basic concepts of hypnosis, the mechanism, and the outcome data of the analgesic effects of hypnosis, and also, its limitations.

• Journal of The Korean Association of Information Education
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• v.20 no.5
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• pp.475-486
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• 2016

As software transforms the structure of industry, it becomes a key measure in determining market competitiveness. Therefore, various educational efforts have been attempted in Korea to cultivate software professionals to secure software competitiveness. While previous studies had focused mainly on the cognitive effectiveness of software education, the authors tried to focus on affective perspectives. The authors, therefore, aimed to analyze the predictive power of the recognition of software importance and learning flow on affective outcomes, such as efficacy of computational thinking skills, and attitude toward, and satisfaction with, software education. The data were collected from 103 sixth grade students who participated in a software education. Results show that software importance and learning flow had significant predictive power on affective outcomes; Learning flow mediated the relationship between software importance and affective outcomes. This study provides practical implications for improving affective outcomes in the design and implementation of software education.

• Journal of Agricultural Extension & Community Development
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• v.21 no.4
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• pp.1029-1060
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• 2014

The purpose of this study are to figure out whether there are the meaningful differences between learner's learning achievements and contents preference in accordance with the delivery strategies (instructor-focused model, learner-focused model) of learning materials suggested by Bloom in web-based instruction, and to suggest the various options on the contents delivery strategies to improve the learner's learning achievements of each learning domains. Learning domains were divided by the cognitive domain, the affective domain, and the psychomotor domain. The result of research with 182 learners showed that learner-focused model in the cognitive domain caused higher learning achievements and preference than instructor-focused model. And instructor-focused model in the psychomotor domain compared with learner-focused model caused higher learning achievements and preference. However, there were less meaningful differences in the affective domain. In other words, learner-focused model is appropriate to the feature of the cognitive domain while instructor-focused model is appropriate to the feature of the psychomotor domain. The results suggest that delivery strategies should be chosen by domains of learning contents in order to improve learner's learning achievements in web-based instruction. Learner-focused delivery strategies in the cognitive domain and instructor-focused delivery strategies in the psychomotor domain need to be considered positively. Delivery strategies should be studied and developed in order to lead higher learning achievements and preference.

• Journal of The Korean Association For Science Education
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• v.24 no.2
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• pp.258-266
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• 2004

An increasing number of educators emphasize the affective domain in learning. Affective and cognitive objectives interact and can not be separated from each other. Good emotions and feelings assist students achieving optimally in the cognitive domain. Emotional intelligence harmonizes well with an affective science curriculum. The purpose of this study was to explore the effectiveness of EQ(Emotional quotient) improvement program on students' EQ, science achievement, the science related attitudes, and science anxiety. A pretest-posttest control group design was employed. Subjects were 168 male and female first grade students in a middle school. A control group was instructed with a traditional teaching method, and an experimental group was instructed using EQ improvement program. Two groups were treated for 42 hours during 14 weeks. Two way ANCOVA and correlation analysis was performed using the SPSS. The results indicated that students who received EQ program got higher EQ and their science anxiety was lowered than students who were in a control group(p<.05). EQ program was not significantly effective on science attitude than the traditional instruction but, in the domain 'the enjoyment of science class' it was effective(p<.05). EQ program was significantly effective on students' achievement than the traditional instruction(p<.05).

• Journal of Science Education
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• v.38 no.1
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• pp.196-204
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• 2014

The characteristics of gifted children includes a non-cognitive characteristics and cognitive characteristics. Until now, the instruction for the affective domain of gifted children have been treated lightly compared to the cognitive instruction. The purpose of this study was to analyze the effects of personality education programs of the moral judgement of science-gifted elementary school students, and which implied that the 6 large virtues of human-centered relationship are 'honesty, commitment, forgiveness, responsible, caring, and owns' was applied to the science-gifted elementary school students for 4 weeks. Then, it was investigated whether there are differences in gender effects and the personality education program's effectiveness through the moral judgment test KDIT. The results of this study are as follows. First, the personality education program was found to be effective to improve the moral judgment of the gifted students. Second, the difference between groups of female students and male students in science gifted elementary school was not significant.

• Asia pacific journal of information systems
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• v.18 no.2
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• pp.73-94
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• 2008

When individuals collaborated in virtual settings, communication is medicated through a variety of communication technologies, and is associated not only with communication effectiveness but also with socio-emotional interactions among group members. In this regards, scholars have examined how technology-mediated communication systems can be designed and used to facilitated communication interaction. However, the empirical results of the previous studies have revealed inconsistencies in the effects of communication media on users' behavioral or attitudinal responses, and on their viable effectiveness in organizations. Some studies claim that computer-mediated communication(CMC) is task-oriented but not suitable for emotional expression since it hinders close interpersonal interaction. On the other hand, some studies argue that individuals are able to develop interpersonal relationships more effectively in a CMC environment than in an FtF-environment. Due to the different perspectives, a theoretical gap exists, and it leads to the inconsistent research findings. The purpose of this paper is to combine the two different perspectives into single unified model, thereby providing a more realistic and comprehensive understanding about virtual collaboration. The present study here sought to answers the following questions with organizational communication perspective: What are the major components of virtual collaboration? What factors affect the performance of virtual collaboration? And what kind of managerial efforts should organization make in order to facilitate CMC media effectiveness in virtual collaboration? Although there is a certain belief that new media, namely technology-mediated communication support would create new opportunities, the problem of "how" or "why" has been an important question that is still not fully addressed. In this regards, we collectively reexamined previous literatures with major issues which are still controversial and integrated various theoretical activity within computer-mediated communication domain: task-oriented approach, socio-emotional approach, and evolutionary psychological approach. Our first contribution is to develop a framework for virtual collaboration by combining two different perspectives into a single unified model, providing a more realistic and comprehensive understanding. The second main contribution is the joint modeling of both social presence and cognitive effort, and the effects on two distinct but important communication outcomes(i.e., take performance and relational development). We tested the research hypotheses which were developed based on the various CMC theories using data gathered through a self-administered mail survey of 127 individuals of 69 virtual workgroups. The proposed model was supported, providing preliminary evidence that the tension between two opposite view should be integrated. The results show that the individual's psychological processes(social presence and cognitive effort) in a virtual environment significantly mediated the effect of CMC inputs (media richness, user adaptation, and shared contest) on the CMC outputs (task performance and relational development). Furthermore, this study shows that the lack of perceived media richness of CMC media can be complemented by user adaptation and shared context. Based on the results, we discuss how communication system should be designed and implemented so as to promote virtual interaction as well as how a virtual workgroup should be composed to complement the lack of media richness. A virtual collaboration using CMC media may create new value by overcoming the logistical constraints. On the other hand, it may also generate various managerial risks such as communicational depersonalization, process dissatisfaction, and low cohesion. Therefore, this study suggests that organization managers should carefully choose the CMC mediums and monitor individual member's cognitive and affective psychological processes during virtual collaboration to reduce potential risks in virtual collaboration.