• 제목/요약/키워드: Cognitive Behavior

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Effects of the Centrality of Visual Product Aesthetics and Aesthetic Experiences on Impulse Buying Behavior for Fashion Products

  • Kim, Han-Na
    • 한국의류학회지
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    • 제34권12호
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    • pp.1947-1956
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    • 2010
  • This study is to understand fashion product aesthetics by exploring the antecedents of aesthetic experiences and the influence of aesthetic experiences on impulse buying behavior. A total of 520 usable questionnaires were obtained through an internet survey. A structural equation model using a correlation matrix with maximum likelihood was estimated by using AMOS 18.0 to examine the relationships among aesthetic value, aesthetic acumen, affective experience, cognitive experience, and impulse buying behavior. The results showed that aesthetic value and acumen had a significant effect on the cognition of aesthetic experiences and that aesthetic experiences had a significant effect on impulse buying behavior. These results highlight the powerful motivational force behind fashion product aesthetics. The key implications for research and management are discussed further.

학령전기 빈곤 아동의 행동문제와 관련 요인 (Preschooler's Behavior Problems and Relating Factors in Poverty Group)

  • 방경숙
    • 한국간호교육학회지
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    • 제15권2호
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    • pp.321-328
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    • 2009
  • Purpose: The aim of this study was to examine the relationship between caregivers' child rearing characteristics including discipline method, child rearing confidence, attitude, burden, attachment, and cognitive stimulation and preschooler's behavior problems in poor, urban group. Method: A cross-section study design was used. Conveniently selected one hundreds and three preschool aged children and their caregivers who are under National Security Act were recruited. Data was collected using Korean Child Behavior Checklist (K-CBC) comprised of nine sub-dimensions and caregivers' self report questionnaires. Results: Caregivers' discipline method was associated with behavior problems of child. The internalizing and externalizing behavior problem scores including aggressive behavior of children who experienced spanking were significantly higher than children who did not. In addition, Caregivers' child rearing confidence also showed associations with the children's behavior problems. Child behavior problems showed positive relationships with caregivers' child rearing burden, and negative relationships with child rearing attitude, attachment, and cognitive stimulation. Conclusion: Caregivers' negative discipline methods and low child rearing confidence showed significant relationships with children's behavior problems of poor, urban children. Nurses working in primary care and community-based settings are in key positions to address this problem and improve the parenting attitude of low-income caregivers and positively affect the behavior of their children.

모바일 카드 결제서비스 수용 의도의 결정 요인 (Predicting intention to adopt mobile card payment service)

  • 김효정;이진명
    • Human Ecology Research
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    • 제58권4호
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    • pp.497-515
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    • 2020
  • The use of mobile payment services has recently increased in South Korea. Mobile payments allow consumers to purchase items digitally, using a mobile card in an app affiliated with a payment service. This study explores the predictors of intention to adopt mobile payment services. The study employed an A(affective)-B(behavioral)-C(cognitive) model with two antecedent variables: cognitive (perceived usefulness, perceived risk, perceived ease of use, and perceived herding behavior) and affective (satisfaction with the status quo, innovation resistance) responses. An online survey of 405 non-users of mobile payment services aged 20 to 49 years was conducted. The study used SPSS 23.0 for descriptive analysis and Amos 23.0 for confirmatory factor analysis and structural equation modelling. The results are as follows. First, perceived usefulness, perceived risk, and perceived herding behavior significantly influenced innovation resistance. Second, perceived herding behavior significantly influenced subjective norms. Third, innovation resistance and subjective norms significantly influenced the intention to adopt mobile payment services. The findings suggest that the A-B-C model can be useful in understanding consumers' adoption and resistance behaviors and that cognitive and affective responses are important antecedent variables affecting the decision to adopt mobile payment services.

대학생의 개인 심리 특성이 안전행동에 미치는 영향 탐색 (An Exploratory Study of the Individual Characteristics Influencing the Safety Behavior of University Students)

  • 배성아;노수림;옥승용
    • 한국안전학회지
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    • 제31권3호
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    • pp.102-108
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    • 2016
  • As a range of accidents happen frequently in our society due to safety insensitivity, researches on individual psychological characteristics related to safety behavior and on safety education are increasing. However, safety behavior research that targets university students as potential employees remains rare. Therefore, this research investigates individual characteristics and psychological factors that affect safety behaviors of university students. Research participants were 131 university students (80 males, 51 females) from the Gyeonggi-do and Chungnam areas. Psychological characteristics (self-regulation, cognitive failure, conscientiousness, and emotional stability) were included as variables that may predict university students' safety behaviors (habits, compliance, mistakes, and violations). The major findings of the study are as follows. Stepwise regression analysis showed conscientiousness was a major predictor explaining safety habits and safety compliance; Cognitive failure and emotional stability were main predictors explaining safety mistakes, and self-regulation was a major predictor explaining safety violations. These findings suggest that development of proper education programs focusing on individual characteristics would allow systematic improvement of safety behaviors of university students.

대학생의 안전의식과 인지행동요인 간의 관련성: 대학생활관 입사생 건강안전기초조사결과를 중심으로 (Association with safety consciousness and cognitive-behavioral factors among university students: Focusing on the health and safety survey for university students living in dormitories on campus)

  • 김영복
    • 보건교육건강증진학회지
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    • 제35권5호
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    • pp.25-33
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    • 2018
  • Objectives: The purpose of this study was to investigate safety consciousness (SC), cognitive-behavioral strategy (CBS), and safety behavior (SB) among university students living in dormitories on campus. Methods: The data was analyzed to compare the safety behavior by sex, safety related factors, and safety consciousness index in the SPSS 23 program using Chi-square test, t-test, Pearson correlation coefficients, and multiple regression. Results: The participants in the health and safety behaviors survey were 2,721 students who have been in dormitories on campus. On the mean of items, the Public Safety Consciousness Index (PSCI) was 93.1, SC was 26.9, CBS was 15.7, and SB was 50.4. It were significant correlations between SC, CBS, and SB among university students (r=0.74-0.78), and CBS was identified as the mediator. Finally, it was significant increase the SC, CBS, and SB by sex and participation on safety education, but decrease by age and experience of accident and disaster. Conclusions: It is necessary to develop safety education program enhancing safety consciousness and safety behavior in order to prevent accidents on campus. And it suggests that safety education should be included in regular curriculum of university to improve health status and achieve academic goals.

Anatomical and Functional Comparison of the Caudate Tail in Primates and the Tail of the Striatum in Rodents: Implications for Sensory Information Processing and Habitual Behavior

  • Keonwoo Lee;Shin-young An;Jun Park;Seoyeon Lee;Hyoung F. Kim
    • Molecules and Cells
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    • 제46권8호
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    • pp.461-469
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    • 2023
  • The tail of the striatum (TS) is located at the caudal end in the striatum. Recent studies have advanced our knowledge of the anatomy and function of the TS but also raised questions about the differences between rodent and primate TS. In this review, we compare the anatomy and function of the TS in rodent and primate brains. The primate TS is expanded more caudally during brain development in comparison with the rodent TS. Additionally, five sensory inputs from the cortex and thalamus converge in the rodent TS, but this convergence is not observed in the primate TS. The primate TS, including the caudate tail and putamen tail, primarily receives inputs from the visual areas, implying a specialized function in processing visual inputs for action generation. This anatomical difference leads to further discussion of cellular circuit models to comprehend how the primate brain processes a wider range of complex visual stimuli to produce habitual behavior as compared with the rodent brain. Examining these differences and considering possible neural models may provide better understanding of the anatomy and function of the primate TS.

A Study on the Impact of Cause-related Marketing on Consumer Purchase Intention

  • Huan Liu;Yazhu Zhao;Chi Gong
    • 한국컴퓨터정보학회논문지
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    • 제29권1호
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    • pp.251-261
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    • 2024
  • 본 연구는 S-O-R 이론과 사회적 정체성 이론을 기반으로 하여, 어떻게 원인 관련 마케팅이 소비자의 구매 의도에 영향을 미치는지를 탐구하는 것을 목표로 합니다. 306개의 설문 응답을 분석한 결과, 원인 관련 마케팅이 지각된 가치, 인지적 동일성, 그리고 구매 행동에 중요한 영향을 미치는 것으로 나타났습니다. 지각된 가치와 인지적 동일성은 더 나아가 구매를 촉진합니다. 원인 관련 마케팅과 소비자의 구매 의도 간의 중재자로서, 지각된 가치와 인지적 동일성은 마케팅 행동과 구매 의도 간의 연결을 강화합니다. 게다가, 강화된 지각된 가치는 소비자가 마케팅 활동에 대한 인지적 동일성을 형성하는 데 기여합니다. 이러한 연구 결과는 비즈니스 마케팅에 대한 중요한 이론적 통찰과 실용적 함의를 제공합니다.

TV·연예인관여에 따른 뷰티관여와 헤어태도 및 인지연령의 차이 (The Difference in Beauty Involvement, Hair Attitude and Cognitive Age Based on People's Interest in Celebrities)

  • 최지혜;김미영
    • 복식
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    • 제64권7호
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    • pp.68-81
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    • 2014
  • This study was conducted to demonstrate the differences in people's beauty involvement, hair attitude and cognitive in accordance with their interest in celebrities and television. Also, the difference between cognitive age and real age was studied. Research subjects were females aged 20s to 50s living in Seoul and the surrounding metropolitan areas. The SPSS 19.0 was used for data analysis. The results were as follows: First, the involvement in TV entertainers' was categorized into "TV entertainer fashion fan group," "TV entertainer follower group," and "TV program interest group." Second, The involvement of beauty was divided into skin management and expression, body management, makeup and hair attitude. The factors for hair attitude come from the following four actors: "hair creator fan group", "hair homeostasis-oriented," "hair differentiation factor," and "hair personnel-oriented group." Third, the analysis for the differences in the involvement of beauty based on the people's interest in TV appearances of entertainers was that there was a significant difference in skin care and expression, body management, makeup and hair attitude. The interest groups for the entertainers' TV appearances showed the highest in all of the above categories. Fourth, The analysis for the cognitive age for the "TV entertainer interest group" showed little difference in cognitive age, age of sensibility, age of physical appearance, behavior age, and age of interest. Fifth, The result for the difference in the actual age and cognitive age for different age groups showed that there was a little difference in average cognitive age including the age of sensibility, age of physical appearance, behavior age, and age of interest.

신체 불만족을 경험하는 여자 대학생을 위한 인지적 재구성 프로그램 제안 (Proposal for a Cognitive Reconstruction Program for Female College Students Experiencing Body Dissatisfaction)

  • 이현주;하혜린;최원미;이지현;강민주
    • Human Ecology Research
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    • 제62권2호
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    • pp.369-383
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    • 2024
  • The aim of this study was to develop and implement a program based on Cognitive Behavior Therapy (CBT) for female college students experiencing body dissatisfaction. To systematize the program development process, we adopted the service design method. First, we conducted In-Depth Interviews (IDIs) to identify the difficulties faced by six female college students who experience body dissatisfaction, and to determine what kind of help they needed. Second, content analysis of the findings revealed that female college students were experiencing emotional-behavior problems which derived from the discrepancy between their ideal body image and the reality. Third, a prototype of a cognitive reconstruction program was developed to help transform their perceived 'body distortion' to a rational cognitive concept and thus reduce maladaptive consequences of 'body dissatisfaction'. The overall program consisted of three therapeutic components and seven steps. Fourth, to assess the effectiveness of the program, survey and IDIs were conducted. The results revealed that it is appropriate to use a cognitive model to solve problems caused by body dissatisfaction, and that understanding and reconstructing one's own cognitive processes can be effective in reducing body dissatisfaction. However, based on feedback from participants, a number of revisions were proposed, such as including sufficient induction regarding the behavioral change.

Analysis of factors affecting career preparation behavior - Based on the recognition of college students -

  • Lee, Sookja;Kweon, Seong-Ok
    • 한국컴퓨터정보학회논문지
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    • 제22권9호
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    • pp.125-132
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    • 2017
  • The purpose of this study was to examine the factors influencing career preparation behavior based on the perception of college students from the perspective of social cognitive career theory and to examine the effect of career barriers and career decision self - efficacy on career preparation behavior And career - decision self - efficacy. The results of the study are as follows. First, career barriers perceived by college students showed a significant positive correlation with career decision self - efficacy and career preparation behavior(-), and career decision efficacy showed a statistically significant correlation with career preparation behavior(+). Second, as a result of linear regression analysis to examine the effect of career barriers on career preparation behavior, lack of self - clarification, lack of job information, and lack of recognition of need were subordinate factors of career barriers. Third, as a result of linear regression analysis to examine the effect of career decision - making self - efficacy on career preparation behavior, goal setting and job information, which are sub - factors of career decision self - efficacy, were analyzed. Fourth, mediating effects of career decision self - efficacy on career barriers and career preparation behavior were analyzed by hierarchical regression analysis. The results of this study confirm that the level of career barrier, which is an important factor in career preparation behavior of college students, should be lowered and career decision self - efficacy should be increased.