Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Effects of the Centrality of Visual Product Aesthetics and Aesthetic Experiences on Impulse Buying Behavior for Fashion Products

  • Kim, Han-Na (Dept. of Clothing & Textiles, Chungnam National University)
  • Received : 2010.09.01
  • Accepted : 2010.11.26
  • Published : 2010.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study is to understand fashion product aesthetics by exploring the antecedents of aesthetic experiences and the influence of aesthetic experiences on impulse buying behavior. A total of 520 usable questionnaires were obtained through an internet survey. A structural equation model using a correlation matrix with maximum likelihood was estimated by using AMOS 18.0 to examine the relationships among aesthetic value, aesthetic acumen, affective experience, cognitive experience, and impulse buying behavior. The results showed that aesthetic value and acumen had a significant effect on the cognition of aesthetic experiences and that aesthetic experiences had a significant effect on impulse buying behavior. These results highlight the powerful motivational force behind fashion product aesthetics. The key implications for research and management are discussed further.

Keywords

References

  1. Adaval, R. (2001). Sometimes it just feels right: The differential weighting of affect-consistent and affect-inconsistent product information. Journal of Consumer Research, 28(June), 1-17. https://doi.org/10.1086/321944
  2. Bamossy, G., Johnston, M., & Parsons, M. (1985). The assessment of aesthetic judgment ability. Empirical Studies of the Arts, 3, 63-79. https://doi.org/10.2190/1U13-U2DB-0BE3-A4FN
  3. Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal, 1(2), 99-114. https://doi.org/10.1108/13522759810214271
  4. Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191. https://doi.org/10.1016/S0022-4359(99)80092-X
  5. Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(July), 16-29.
  6. Bloch, P. H., Brunel, F. F., & Arnold, T. J. (2003). Individual differences in the centrality of visual product aesthetics: Concept and measurement. Journal of Consumer Research, 29(4), 551-565. https://doi.org/10.1086/346250
  7. Charters, S. (2006). Aesthetic products and aesthetic consumption: A review. Consumption, Markets and Culture, 9(3), 235-255. https://doi.org/10.1080/10253860600772255
  8. Coates, D. (2003). Watches tell more than time: Product design, information and the quest for elegance. London: McGraw-Hill.
  9. Creusen, E. H., & Schoormans, P. L. (2005). The different roles of product appearance in consumer choice. Journal of Product Innovation Management, 22(1), 63-81. https://doi.org/10.1111/j.0737-6782.2005.00103.x
  10. Csikszentmihalyi, M., & Robinson, R. E. (1990). The art of seeing. Malibu, CA: J. Paul Getty Museum.
  11. Desmet, M. A. (2003). A multilayered model of product emotions. The Design Journal, 6(2), 4-13. https://doi.org/10.2752/146069203789355480
  12. Dumaine, B. (1991). Design that sells and sells and... Fortune, 123(5), 86-91.
  13. Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(August), 382-388. https://doi.org/10.2307/3150980
  14. Hammer, N. (1995). Successful product engineering: Testing for optimal design and function. Berlin: ESOMAR.
  15. Han, Y. K., Morgan, G. A., Kotsiopulos, A., & Kang-Park, J. (1991). Impulse buying behavior of apparel purchasers. Clothing and Textiles Research Journal, 9(3), 15-21. https://doi.org/10.1177/0887302X9100900303
  16. Harris, D. (1996). Aesthetic awareness: A psychologist's view. Art Education, 19(5), 17-23.
  17. Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403-419. https://doi.org/10.1108/07363760010341045
  18. Holbrook, M. B. (1986). Aims, concepts, and methods for the representation of individual differences in esthetic responses to design features. Journal of Consumer Research, 13(3), 337-347. https://doi.org/10.1086/209073
  19. Holbrook, M. B., & Zirlin, R. B. (1985). Aesthetic creation, artworks and aesthetic appreciation. Advances in Non-Profit Marketing, 1, 1-54.
  20. Kaiser, S. B. (1997). The social psychology of clothing: Symbolic appearances in context (2nd ed.). New York: Fairchild.
  21. Ko, S. (1993). The study of impulse buying of clothing products. Unpublished master's thesis, Seoul National University, Seoul.
  22. Kotler, P., & Rath, G. A. (1984). Design: A powerful but neglected strategic tool. Journal of Business Strategy, 5(2), 16-21. https://doi.org/10.1108/eb039054
  23. Lindgaard, G. (2007). Aesthetics, visual appeal, usability and user satisfaction: What do the user's eyes tell the user's brain? Australian Journal of Emerging Technologies and Society, 5(1), 1-14.
  24. Martindale, C., Moore, K., & Borkum, J. (1990). Aesthetic preference: Anomalous findings for Berlyne's psychobiological theory. The American Journal of Psychology, 10(1), 53-80.
  25. Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. New York: Basic Books.
  26. Park, E. J., & Kim, E. Y. (2008). Effects of consumer tendencies and positive emotion on impulse buying behavior for apparel. Journal of the Korean Society of Clothing and Textiles, 32(6), 980-990. https://doi.org/10.5850/JKSCT.2008.32.6.980
  27. Pham, M. T., Cohen, J. B., Pracejus, J. W., & Hughes, G. D. (2001). Affect monitoring and the primacy of feelings in judgment. Journal of Consumer Research, 28, 167-188. https://doi.org/10.1086/322896
  28. Piron, F. (1991). Defining impulse purchasing. Advances in Consumer Research, 18, 509-513.
  29. Pol, G., Kim, H., & Park, C. W. (2010, February). The A.I.R. construct: The unique processing mechanism for the effects of product aesthetics on consumers' attitudes and behaviors. Paper presented at the conference of Society for Consumer Psychology, St. Pete Beach, FL.
  30. Reber, R., Schwarz, N., & Winkielman, P. (2004). Processing fluency and aesthetic pleasure: Is beauty in the perceiver's processing experience? Personality and Social Psychology Review, 8(4), 364-382. https://doi.org/10.1207/s15327957pspr0804_3
  31. Ritterfeld, U. (2002). Social heuristics in interior design preference. Journal of Environmental Psychology, 22, 369-386. https://doi.org/10.1006/jevp.2002.0276
  32. Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14, 189-199. https://doi.org/10.1086/209105
  33. Rook, D. W., & Fisher, R. J. (1995). Trait and normative aspects of impulsive buying behavior. Journal of Consumer Research, 22(3), 305-313. https://doi.org/10.1086/209452
  34. Rook, D. W., & Hoch, S. J. (1985). Consuming impulses. Advances in Consumer Research, 12(1), 23-27.
  35. Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62. https://doi.org/10.2307/1248439
  36. Tractinsky, N. (2004). Toward the study of aesthetics in information technology. Proceedings of Twenty-Fifth International Conference on Information Systems, USA, 771-780.
  37. Veryzer, R. W. (1993). Aesthetic response and the influence of design principles on product preferences. Advances in Consumer Research, 20, 224-228.
  38. Veryzer, R. W., & Hutchinson, W. J. (1998). The influence of unity and prototypicality on aesthetic responses to new product designs. Journal of Consumer Research, 24(March), 374-394. https://doi.org/10.1086/209516
  39. Winkielman, P., & Cacioppo, J. T. (2001). Mind at ease puts a smile on the face: Psychophysiological evidence that processing facilitation leads to positive affect. Journal of Personality and Social Psychology, 81, 989-1000. https://doi.org/10.1037/0022-3514.81.6.989
  40. Workman, J. E., & Caldwell, L. F. (2007). Centrality of visual product aesthetics, tactile and uniqueness needs of fashion consumers. International of Consumer Studies, 31, 589-596. https://doi.org/10.1111/j.1470-6431.2007.00613.x
  41. Zajonc, R. B. (1980). Feeling and thinking: Preferences need no inferences. American Psychologist, 35(2), 151-175. https://doi.org/10.1037/0003-066X.35.2.151

Cited by

  1. The effect of product benefits and product identification on purchase intention vol.24, pp.4, 2016, https://doi.org/10.7741/rjcc.2016.24.4.417