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http://dx.doi.org/10.5850/JKSCT.2010.34.12.1947

Effects of the Centrality of Visual Product Aesthetics and Aesthetic Experiences on Impulse Buying Behavior for Fashion Products  

Kim, Han-Na (Dept. of Clothing & Textiles, Chungnam National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.34, no.12, 2010 , pp. 1947-1956 More about this Journal
Abstract
This study is to understand fashion product aesthetics by exploring the antecedents of aesthetic experiences and the influence of aesthetic experiences on impulse buying behavior. A total of 520 usable questionnaires were obtained through an internet survey. A structural equation model using a correlation matrix with maximum likelihood was estimated by using AMOS 18.0 to examine the relationships among aesthetic value, aesthetic acumen, affective experience, cognitive experience, and impulse buying behavior. The results showed that aesthetic value and acumen had a significant effect on the cognition of aesthetic experiences and that aesthetic experiences had a significant effect on impulse buying behavior. These results highlight the powerful motivational force behind fashion product aesthetics. The key implications for research and management are discussed further.
Keywords
Aesthetic value; Aesthetic acumen; Affective experience; Cognitive experience; Impulse buying behavior;
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Times Cited By KSCI : 1  (Citation Analysis)
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