• Title/Summary/Keyword: Clothing preference

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The Effects of "Me-model" Body-size Discrepancy on Young Korean Consumer's Shopping Mood, Store Satisfaction, and Intention to Revisit Online Apparel Stores

  • Lee, Ji Young;Johnson, Kim K.P.
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.12
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    • pp.1297-1309
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    • 2012
  • This study examined the effects of "me-model" body-size discrepancy on consumer's shopping mood, store satisfaction, and intention to revisit two types of online apparel stores (one featuring thin models and one featuring average-sized models). A convenience sample of women (n = 528) participated. Structural equation modeling was used to analyze the data. Participants who were thinner or similar to the models indicated positive shopping moods, a high level of online store satisfaction, and intended to revisit the stores when compared to participants who were larger than the models. Participants preferred the 'average-sized' model. This preference was attributed to the familiarity of the model and ability to effectively evaluate merchandise. The results revealed how models can influence apparel consumers in an online context.

A Study on Men's Suit Purchasing Behaviors (Part II) Focus on Men in Their 20's∼40's- (남성 정장 구매행동에 관한 연구(제2보) -20∼40대 남성을 중심으로-)

  • 김민정;이숙희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.5
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    • pp.615-625
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    • 2004
  • This study was attempted to segment the male consumers' market for men's suit based on brand preferences and to identify the group differences in apparel purchasing behaviors and demographic features and to suggest basic information applicable to marketing strategy. 705 men were selected for the study; they were in their twenties through forties, and they lived in Seoul and its suburbs. 655 survey questionnaires were collected and used for analysis. Using the SAS package, frequency, factors, reliability, correlation, genealogical group analysis, distribution analysis, the ($\chi$$^2$-test and the Duncan test for verification were actualized for analysis. The findings of this study were as follows: First, male-suit consumers tend to prefer the national brand(61.07%), licensed brand(19.39%), volume character brand(7.63%), prestige character brand(6.56%), and directly imported brand(5.34%) in order. Second, there were significant differences in apparel shopping orientations, purchasing behavior variables and demographic variables among the 5 classified groups.

The Influences of Attributes of Salespersons Working at Apparel Store on Relationship with Consumers (고객과의 관계에 영향을 미치는 의류점포 판매원의 속성)

  • 김은정;이선재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.11
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    • pp.1570-1581
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    • 2002
  • The purpose of this study is to analyze the influence of attributes of salespersons working at apparel store on relationship with consumers, to gather information what kind of attributes of salespersons get preference to consumer, and to conclude a certain relationship in the result coming from both attributes of salespersons and degree of relationship quality. The questionnaire survey was carried out 571 20's & 30's men and women living around Seoul and Kyong-gi province areas during July in 200l. SAS and AMOS program were used to analyze gathered data. The results of this study were as follows. First, in the case of apparel product, construction and long-term maintenance of relationship with consumers were very essential to gain profit in the future. Second, attributes of salespersons seemed to play an important role on constructing and maintaining long-term relationship with consumers. Third, external attributes like outward appearance do not affect to degree of relationship quality with consumer. rather, internal attributes - expertise, similarity, customer orientation, ethics and likeability, influence on the degree of relationship quality.

The Effect of Subjective Evaluation of Fabric Hand on Judge's Age and specialty -Akaline hydrolyzed Polyester Fabrices- (평가자의 연령과 전문성이 직물의 태 평가에 미치는 영향 -알칼리 감량가공된 폴리에스테르 직물을 중심으로-)

  • 김경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.2
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    • pp.220-229
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    • 1999
  • The subjective hand and preference of alkaline hydrolized polyester fabrics were evaluated using the scale developed. The factors affecting consumer's taste for polyester fabrics was analyzed by the statistical technique. The effects of alkaline hydrolysis on the properties of polyester fabrics were evaluated by subjective and objective hand measurements. The lower the age the more senstive their feeling. As the age of evaluators decreased they felt fabrics light flexible refined thin flossy smooth fine soft more clinging. They also thought fabrics are colder, more flexible more spongy as the age increased. Experts were more sensitive and consistent when they evaluation the hand of fabrics than non-experts.

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A Study on Visual Sensibility of Wedding Dress (웨딩드레스에 대한 시각적 감성 연구)

  • 김봉주;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.5
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    • pp.594-605
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    • 2002
  • The purpose of this study is to investigate the visual sensibility of wedding dress. There are 28 kinds of costume samples from photographs in wedding dress magazines. They were divided into simple, accent and decorative design. The Semantic Differential method was used in this study to measure them. The semantic scale was composed of 20 pairs of adjective words. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results are as follow; 1. Factor analysis has extracted five factors which consist of the visual sensibility of wedding dress. The factors are High quality, Cuteness, Femininity, Decoration and Modernness. 2. There were significant differences in the visual sensibility of wedding dress and demographics.3. The evaluative dimensions of the visual sensibility of wedding dress were identified by Cute-Adult and Simple-Decorative. 4. Preference was related to what are wearing-desirable, chic, cute, natural and beautiful, etc., and the wearing desire was related to what are favorite, lively, chic, special and gracious, etc. The noble sensibility was related to what are elegant, cute, feminine and chic, etc.

A Study on Jeanswear Market Segmentation of High School Students Based on Brand Loyalty (고등학생의 상표충성차원에 의한 진의류 시장세분화연구)

  • 임정선;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.4
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    • pp.782-794
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    • 1997
  • The purpose of study were 1) to find whether brand loyalty is reasonable measurement for market segmentation or not, 2) to know consumers' purchasing behavior by marketsegmentation, 3) to draw preference jean product. Objects were 462 high school students who live in Seoul and random sampling referred from "Korean school guide book". The questionnaires were selected from the previous studies and various bibliographies. For statistic analysis, percentage, average, ANOVA, x2-test, Duncantest, paired t-test, and multiple regression were used by SAS package. The results of this study were as follows. 1) Consumers were classified into affective brand loyalty group, familiar brand loyalty group, habitual brand loyalty group, brand interest but no brand loyalty group, and no brand loyalty group. 2) There were notable differences in clothes purchasing behavior variable through market segments' purchasing (requency, price. 3) The most Prefered jean Product is 80,000 won, domestic well-known brand, baggy style and preferable jean product shows different when it classified brand loyalty.d loyalty.

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DB for the Structural Characteristics, Images and Sensibilities of Fabrics -Effects of the Structural Characteristics On the Texture Images of Woolen Fabrics- (의류소재의 물성이 소재의 이미지 및 감각 특성에 미치는 영향에 관한 DB구축(제1보) -방모 직물의 구조 특성에 따른 질감 이미지 분석-)

  • 고수경;유신정;김은애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.5
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    • pp.533-544
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    • 2003
  • The purpose of this study was to provide practical information to design woolen fabrics in terms of structural and surface characteristics, which produce texture images of fabrics. The relationship among structural, surface characteristics and texture images, and preference and purchase intention were analyzed. To evaluate the texture images of the fabrics subjectively, 7 rank's semantic differential scale questionnaires were developed with thirty adjective pairs. Blind and non-blind test were performed with 320 female subjects who were in their 20-30's. Commercially available 48 woolen fabrics were used as specimens. Results showed that five factors were obtained: classic, elegance, warmth, natural and casual. These factors were closely related to fiber type, weave type, fabric counts, and finishes.

A Study on Market Segmentation through Clothes Image Preferences and Benefit (PartII) (선호 의복이미지와 편익에 의한 시장세분화에 관한 연구 (제2보))

  • 이숙희;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.3_4
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    • pp.322-332
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    • 2003
  • The purpose of this study was to segment the consumer market for women's street clothes based on benefit sought. The sample was taken from 1106 middle class women who were in their 30's-40's living in Gwangju city. Consumers were classified into three groups by honest sought. The groups were practical benefit seeking group(36.7%), multi-benefit seeking group(32.6%) and symbolic/aesthetic benefit seeking group(30.7%). ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought, use of information sources, purchasing behavior variables and demographic variables As a result of comparison for two market segmentations, benefit segmentation was proven to be more useful than segmentations using clothes image preference. But there were differences in psychological variables and demographic variables among the same benefit segments. Therefore hybrid approach on segmentation using clothes images preferences and benefit sought is neccesary.

현대여성(現代女性)의 의복의식(衣服意識)에 관한 조사(調査) 연구(硏究) - 서울 지역(地域)의 양복(洋服) 착용자(着用者)를 중심(中心)으로 -

  • Lee, Hee-Myung
    • Journal of the Korean Society of Costume
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    • v.2
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    • pp.73-88
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    • 1978
  • This article is an attempt to explain, at least in part, the contemporary Korean women's consciousness of Western Dreasses. As time changes, the role of clothing undergoes varisous transitions, while values and ways of life are constantly in change. It is, therefore, proper and appropriate to recognize as among the major aspects of social psychology such phenomenon as interests, understanding of clothing, the choice of a dress, and attitudes toward clothing, etc. The purpose of this study is to discover problems concerning and their clothing and their solutions, by means of a surveying approach. The method of research used is based upon questionares distributed to parents of first-year pupils in elementary schools and to female clerks working in offices, covering the period from August through October, 1976. The number of the questionares distrubuted totalled 600, and 526 were returned to the research to be utilized for analysis. The contents of the survey included such things as values concerning clothing, kinds of clothing and their practical use, the selection of clothing and the method of purchase, fashions, etc. The classification of aquisition are self-made clothing, clothing made to order and ready-made materials. It is composed of 25 items, including affirmative reasons as well as negative ones. The processing of the material returned was made by using the computer, and based upon classifications such as ages, monthly income, occupations; thus diagraming the result in percentages. The conclusion made and the improvements proposed are as follows: 1. The values of clothing were placed on the expression of the wearer's personality (32.7) and on eauty(28. 6%). The lower age group places is stress upon the expression of personality, while the higher age group stresses beauty. About 50% of wearers are contented with their clothing, their clothing, the rest of whom them indicating their dissatisfaction with what they wear. As to designs at the time of selection, about 46% indicated their preference of personal expression, 31.8% on usefulness. In selecting material, practicality is emphasized; in selecting patterns, single color is preferred. In short, personal expression and esthetic values are primary, with consideration of practicality in mind. 2. The classification of clothing according to their uses indicates the highest numbers in normal wear (home wears) and clothings to be worn outside home. As to evening dresses, (party dress) only one or two articles were checked by many, and no such article was clamed to be possessed by most. The highest ratio of wearing was shown in the case of home wear (47.3%) and clothing to be worn outside the home, which is 55.8%. The budget for one article of clothing was greatest in the case of home wear, and clothing worn outside the home. Many used both kinds of articles for the same purpose. It is desirable, therefore, that the kinds of clothing should be varied according to the purpose for which they are worn, and that clothing appropriate for that purpose should be worn. 3. The motivation for purchasing clothing was highly chosen in the item of seasonal change, which was 55.7%; Clothing deliberately made was indicated by 45.2%. In the mothods of purchasing clothing, clothing made to order and ready-made was indicated by 44.4%, which is the highest; Clothing made to order was 25.4%, and self-sewing was 1.1%, which is the lowest. (1) In the case of self-sewing, "I like it but it is very hard," was checked by 43.6%; "It is so difficult that I cannot wear such clothing" was checked by 13.3%. From these, we can conclude that the questionees are willing to make clothing by themselves, but techniques involved in sewing and at her problems involved in the skill are complicated but when those problems are eliminated there is a possibility for practice. The response checked by questionees concerning the self-sewing was, "It's economical", which is a clear indication that many questionees are positive for self-sewing. It is generally believed that ready-made clothing is cheaper, but it is not necessarily so. In consideration of the quality of clothing, self-sewing is a necessity, and it is desirable that it should be encouraged. (3) Problems involved in ready-made clothing, such as designs, skills, size (fitting) should be eliminated. When these problems are scientifically gotten rid of, it is possible that affirmative returns will be expected. Affirmative responses such as "Ready-made clothing is economical," "You can select there on the spot," are good signs that many women expect to wear ready-made clothing. It is in this sense that the prospect for ready-made clothing is brighter when much development for ready-made clothing is on the way. 4. Much concern for fashion are checked in such item of questions as "Fashionable clothing in the show window," "Clothes worn by women." The first item was checked by 50.1 %, and the second was checked by 48.6%. The reason for following fashion is "Because many people wear them," which was indicated by 30.4%. The reason for not following fashion is "It is too expensive," which was checked by 29.6%. The 26.2% of the answers indicated that "Fashionable clothing is devoid of personality," The influences of fashion over the development of fashion over the development of clothing are two-fold: Esthetic and active. It is not to be deniable that people follow fashion more or less. 1978.9>

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Analysis of Values and Design Elements in Eco-friendly Fashion Using an In-depth Interview (심층면접법을 이용한 친환경패션의 가치와 디자인요소 분석)

  • Ha, Seung-Yeon;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.10
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    • pp.1754-1766
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    • 2010
  • Excessive consumption, pollution, and am expanding global population are seen as very important issues that must be solved through reusable materials and the reduction of energy consumption. This study examines the values and design elements such as line, color, and textures in eco-friendly fashion that could contribute to the product development of an eco-friendly brand. The following methods of analysis were used in this study. An in-depth interview (where the interviewer records the response of interviewers to questions) was used to grasp the diverse design properties of products that customers need or want and the recorded interviews were documented by computer using open coding. The results show that the personal, economic, and social value of eco-friendly fashion has increased, in addition to the environmental value. The needs and preference of customers for eco-friendly fashion design were diversified and the consumer consciousness was more advanced than the consciousness of experts. This shows that it is not enough to consider the effect on the environment. In conclusion, understanding the personal, environmental, economic, and social value from the viewpoint of customers, finding the optimal design factors, and reflecting them in the development of products are necessary for advanced eco-friendly fashion.