• 한국의류학회지
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• 제33권3호
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• pp.477-488
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• 2009

As the Korean cultural contents, such as drama, films, music, gained popularity in China, Korean fashion brands used Korean celebrities as their models to as a sales promotion strategy for Chinese consumers. With the point of view that the advertising model as a human capital as well, the purpose of this study is to investigate the factors of attributes of Korean celebrity advertising model, and to analyze effects on fashion brand recognition, preference, trust and purchase intention. With convenience sampling, the research surveyed Shanghai consumers in their 20's to early 30's who had purchased Korean fashion items. The 291 responses were analyzed by frequency analysis, reliability test, factor analysis, multiple regression analysis, The results are as follows. Frist, Korean celebrity advertising model attribute factors were divided into similarity, familiarity, popularity, attractiveness and trust. Second, the brand recognition was affected by similarity, familiarity and popularity factors, and the brand preference was affected by similarity, familiarity, popularity and attractiveness factors. Third, the trust of Korean fashion brands was affected by similarity, familiarity, attractiveness, trust, brand recognition and brand preference. Lastly, the intention to purchase Korean Fashion brand was affected by similarity, familiarity, attractiveness, brand recognition, brand preference and brand trust.

• 한국의류학회지
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• 제29권9_10호
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• pp.1316-1328
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• 2005

The purpose of this study was to compare the differences in recognition of sexy body parts and apparel designs by gender and correlations between sexy body parts and apparel designs. Data were collected through a survey of 265 males and 303 females. Data were analyzed by included t-tests, f-tests, and Pearson's correlations. The results were as follows: 1. Females found male body parts were sexier than males did. Males found female body parts were sexier than females did. 2. Females found men's clothing designs were sexier than males did. Also, males recognized women's clothing designs as sexier than females did. 3. Males found see-through and body-consciousness, the methods of designing sexy styles, were sexier than females did. Differences in sexy color recognition by gender were also found. 4. There were correlations between most of sexy body parts and designs which emphasized that body parts. The results of this study shows the differences in recognition and correlation by gender. The results may be applied to develope sexy designs for different genders.

• 패션비즈니스
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• 제6권2호
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• pp.77-92
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• 2002

This study analyzed the consumer behavior on the environmentally Benefical clothing through the substantial verification, which was based on theoretical reviews. It also aimed to provided marketing aspects on the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. For the substantial, verification following questions were developed. 1) Consumers' interests in purchasing environmentally Benefical clothing. 2) The consumer behavior on the environmental factors of the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. 3) The changes in the consumer behavior on negative aspects of environmentally Benefical clothing. 4) The reasons of unfavorable behavior of environmentally unconscious consumers on environmentally Benefical clothing. Substantial data was collected through a survey, conducted on two hundreds and twenty-nine male and female students in graduate and undergraduate schools, resided in Seoul. The collected data was analyzed with Statistical Package for Social Science for Windows, version 8.0, and X2 and T-test were performed. Those results and issues, developed in the analysis of consumer behavior on the environmentally Benefical clothing, could be utilized in the environmental management and the marketing activity for the clothing companies.

• 패션비즈니스
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• 제17권1호
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• pp.42-63
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• 2013

The attitude of Eco-friendly clothing is based on environmental awareness and Low-carbon green growth awareness. It can be developed through our education. I studied and analyzed the survey which targeted on highschool students whether the recognition of low-carbon green growth can be effected to the eco-friendly clothing attitude or not, and school education effect. The research shows the green growth recognition affects significantly to the eco-friendly clothing attitude. Also the study proves the education of green growth awareness and the eco-friendly clothing attitude informs the realizations of environmental and green growth concepts. The education of clothing habits affects our eco-friendly clothing attitude. Therefore this education is necessary for school curriculum and it must be expanded in any areas both in 'environment and green growth' course and 'home economics' courses in secondary education. The education of Eco-friendly clothing habit should be keep researched specifically and develop further and further.

• 한국의류학회지
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• 제22권6호
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• pp.760-771
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• 1998

The purpose of this study is to clarify the concept and construct of the problem recognition stage in consumer decision making process of apparel Purchase. This study was supplemented by the theoretical study and field interviews. 40 women were interviewed on their apparel purchase situation to identify problem recognition process. As a result, the concept of problem recognition in apparel purchase is the perceived difference between the ideal state of apparel affairs and the actual situation sufficient to arouse and activate the decision making process. And the problem recognition stage in apparel purchase is constituted of the following steps: gestation, categorization, problem definition, and purchase intention formation. In most cases, these four steps existed, but in some cases several steps were deleted or condensed.

• 한국의류산업학회지
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• 제11권6호
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• pp.887-895
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• 2009

The purposes of this study were to provide informations to apparel companies and to contribute the education of clothing consumers through finding out the present status of clothes purchasing behaviors and the degree of the recognition and the application of care labels of the Chinese students in Daegu area. The data were collected from 166 Chinese students through the questionnaire and analyzed by the frequence, t-test, ANOVA, and Scheffe-test using SPSS 12.0. The results were as follows: 1. The main purchasing place was road shops of well-known brands, and the most decisive factor of purchasing was the display style of goods. They purchased 'any time when necessary' and impulsively. They payed mostly by cash and the most affecting factor of purchasing decision was the degree of fitting. 2. The recognition of the necessity of care label was found in 36.7% of respondent and their most rationale was 'for the management of clothes'. The recognition of care labels showed the highest in reliability and the lowest in application. There were significant differences in satisfaction of care label between male and female and in application according to purchasing places. In conclusion, the recognition of the necessity of care labels showed a little high level but relatively low in the understanding and the application.

• 한국생활과학회지
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• 제15권5호
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• pp.783-790
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• 2006

The purposes of this study are to analyze shopmasters' knowledge of apparel merchandise and textile recognition and to investigate the effects of demographic variables on them. Shopmasters' knowledge of apparel merchandise was analyzed on a factor basis. Four factors of apparel merchandise were fashion property, material property, function property and management property. The textile knowledge level of shopmasters was 72.44%. Considering each part of textile knowledge, basic property was 74.69%, comfort 72.17%, management 68.36% and finishing 77.33%. The level of recognition in finishing area was the highest and the level of recognition in management area was the lowest. There were significant differences in the textile knowledge by gender and working period. Female's textile knowledge level was higher. The longer the working period is, the higher the level of textile knowledge is. Shopmasters recognized the finishing area better than university students did. But both of the groups didn't recognize the management area well.

• 한국콘텐츠학회논문지
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• 제14권11호
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• pp.1-6
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• 2014

감성 인식은 기계가 작업을 자동적으로 판단하여 인간의 감성을 인식하도록 하는 것이다. 인간의 감성은 매우 주관적이므로 객관적인 측정이 불가능하다. 따라서 감성 인식의 목표는 가급적 많은 사람들이 공감하는 척도를 만드는 것이다. 영상에서의 감성 인식은 영상의 여러 가지 특징을 감성과 매칭하는 방법으로 구현된다. 본 논문에서는 고바야시의 영상 척도를 참고하여 의류 영상에서 색상 특징을 이용한 감성 인식 시스템을 제안한다. 제안 시스템은 영상 척도의 색상 정보를 데이터화하고, 입력 의류 영상에서 추출한 색상을 저장된 색상 데이터와 비교하여 가장 유사한 색상을 찾고, 이 색상과 연관된 감성을 출력한다. 제안된 시스템은 한 의류 영상에서 최대 3개까지 감성을 찾을 수 있다. 제안한 시스템의 성능을 평가하기 위하여 70명의 관찰자가 검사하였다. 그 결과에 따르면 제안한 시스템이 인식한 감성과 관찰자의 감성이 매우 유사하였다.

• 한국가정과교육학회지
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• 제7권2호
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• pp.113-123
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• 1995

The purpose of this study is to investigate teachers’ recognition in Food/Nutrition, Textile/Clothing part in Home Economics Text Book of Middle School and to provide the basic data for the improvement of its curriculum. 147 Home Economics teachers in Taegu city and Kyungsangbukdo area responded to the questionnaire. The results are summarized as follows: 1. Most of Home Economics teachers have graduated Dept. of Home Economics Education and have ever taken teacher training. And even those who ever taken teacher training are not satisfied with training curriculum contents. Therefore, the result of this study shows that teacher training curriculum contents should be improved so as to be helpful for the actual teaching and learning. 2. In terms of the suitability of contents of food & nutrition and contents of textiles & clothing to the student’s learning development levels, the degree of suitability is in the order of nutrition & health, nutrition in adolescence, food selection, kinds and functions of nutrients in food & nutrition curriculum, and in the order of suitable clothing, mixture rate of fabrics, purchase of clothing, clothing in adolescence, clothing selection. The contents of making processed foods and usage of sewing machine of the existing text book have turned out not to be appropriate. 3. Most teachers suggest that dietary guideline for health, misconception about food & nutrition selection of ready-made suit suitable clothing for situation & character as well as the contents of the existing text book should be included in the new text book.

• 한국의류산업학회지
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• 제23권6호
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• pp.852-859
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• 2021

The purpose of this study is to investigate the clothing management behavior and the recognition of care label of college students, as well as the effects of sex and the learning experience of clothing life area on middle and high school students. A survey consisting of 61 questions was conducted on 475 college students(240 males and 235 females) enrolled in a university in Cheongju City, and 450 college students' data were finally analyzed. The results are as follows. First, the level of washing behavior(2.54) was the lowest compared to purchasing behavior(3.13) and storage behavior(3.09). Second, college students were well aware of the attachment of fiber care labels, but 64.7% of the college students did not check the care label. About 30% of them did not know why the care labels were attached, and about 57% did not know whether manufacturers were obligated to attach them. The meaning of precautions for handling in a care label was well inferred from the symbols. Third, there was the positive effect of the learning experience of clothing life area during middle or high school on the college students' clothing management behavior and the level of recognition of a care label. This study is meaningful in confirming the positive effect of clothing life education in adolescence on adult clothing life behavior.