• 한국의류학회지
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• 제30권4호
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• pp.567-581
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• 2006

The purpose of this research is to provide the basic data for the development of make-up color application system, based of Korean's skin tone and the preference in make-up color to enhance the effectiveness of the education of beauty in universities. The research was conducted by the previous studies, the analyses of sale's rate of hue-cosmetics, the analytic experiment of color of cosmetics by using Spectrum Color Analyzer and other experimental researches. This research, based on the results of three preliminary researches, shows the result of evaluation from perceivers which has been come out from the experiment of having one model in her twenties being changed with twenty-two different conditions of make-up. Here follows the result of the research. Firstly, there was difference on perceiving images in terms of the gender of perceivers and especially male-group tend to have clearly perceived the gap between elegance-greyish purple, orange-natural, red-classic on monochrome make-up and contrast make-up. Secondly, in terms of lip-colors, salmon pink and pink was regarded positively to both female and male subjects and to male subjects, greyish purple was thought to be better on darker skin-tone and to female subjects, better on lighter skin-tone. Thirdly, on image make-up, romantic gives intelligent image regardless of skin-tone and gender, especially gives more positive looks to male subjects. Natural and classic elements were perceived more positively on darker skin-tone and had bigger perceiving gap in female subjects. Fourthly, in preference rate, male subjects normally preferred the look with make-up than female subjects did and salmon pink and pink lip color was preferred on the darker skin-tone.

• 한국의류산업학회지
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• 제14권2호
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• pp.165-172
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• 2012

The purpose of this study was to examine and analyze broadcasting station's image expressed in wearing dress color of male and female news anchors. The data were collected from replay video news(n=180) provided in each station's website during 2005-2010 year. The results were as follows. First, in the case of the male anchor, KBS was focused on the quiet and classic image and the gentle image. MBC was focused on the vital and urban image. SBS was focused on the dynamic and young image. Second, in the case of the female anchor, KBS was focused on the neat, soft, and feminine in S/S season, on the other hand the loud and flamboyant image in F/W season. MBC was focused on the vital and urban image like image of a male anchor. SBS was focused on the private image of a female anchor than broadcasting station's image. Through the results of this study, the image of the individual and companies can be symbolized by the color of dress.

• 패션비즈니스
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• 제20권1호
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• pp.115-126
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• 2016

Today the Olympics are considered representative of a culture that symbolizes the country's image and cultural specificity, and important colors act as effective means of Olympics marketing. Each color is unique to the natural environment and cultural heritage is one of the languages of each country, region or community and it symbolizes. Hence, the purpose of this study was to examine the color and to view the color image displayed on Olympic uniforms based on the national color sensibility. After analyzing the color image of the Olympic athletes, including six kinds of uniforms and operational personnel, a cool casual/casual image is created more frequently, followed by a modern, gorgeous, dynamic, elegant/chic, dandy/classic image. The uniform color is consistent with the national image and the theme of the Pyeongchang Olympics is to enhance the country's competitiveness by widely promoting the national image of Korea around the world. Furthermore, it is necessary to provide the empirical basis for creating the 2018 Pyeongchang Winter Olympic uniforms.

• 한국실내디자인학회논문집
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• 제22호
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• pp.3-15
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• 2000

The purpose of this study is to develop furniture design for the apartment based on the market research of furniture and interior design, and the survey on the design preference of hte apartment residents. The apartment furniture in living rooms, bed rooms and kitchens are designed according to the design concepts of preference image of apartment sizes: that of mid-size apartment(34pyung type) is Natural Modern image, large-size(59pyung type) is Korean Modern image, and extra large-size(81pyung type) is Classic Modern image. The living furniture is designed smaller in order to use the space flexibly, and the built-in furniture of bed rooms is designed simply like the wall of a room to be felt larger, basically. The furniture in kitchen is composed of the storage zone by high cabinets and the display zone by open shelves.

• 복식
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• 제20권
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• pp.73-82
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• 1993

The Purpose of this study was to identify the constructing factors of female suit image. The questionnaire consisted of 69 words expressing suit image were developed, and six suit slides were selected for stimulus. Sixty-eight female university students majored in clothing and textiles were responded to each sledes, and then factor analysis was conducted. Six factors, such as attractiveness, peculiarity, grace, femininity, youthfullness, and comfort were found out as constructing factors of suit image(total vari-ance 60.5%) by the principal component analysis. The attractiveness factor which explained the largest variance included words such as countrified, refinement, and beautiful. Peculiarity factor included words such as peculiar, bold, complex, and decorative. Grace factor included words such as classic, grace, and elegant. Femininity factor included such as masculine, feminine, soft, and dressy. Youthfullness factor included words such as youth, bright, and charming. And comfort factor included words such as casual, comfort-able, active, and natural. The Cronbach's $\alpha$of the each factors were. 78~92.

• 한국의류산업학회지
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• 제4권3호
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• pp.243-247
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• 2002

The purposes of this study were 1) to investigate school uniform image preferences and the uniform modifications of male and female high school students, and 2) to find the differences between male and female students in the uniform image preferences and uniform modifications. The subjects used for the study were 195 male and 201 female high school students. The uniform image preferences consisted of three factors: comfortable & simple, unique & individual, and intelligent & classic. The uniform modifications were measured by the modifications in jacket width, sleeve length, shoulder width, slacks(skirt) length, slacks(skirt) width, and slacks(skirt) waist length. The results showed that male and female students were different in regard to uniform image preference; male students preferred unique image than did female students in their school uniforms. In addition, male and female students differed concerning uniform modifications. Generally, female students modified uniforms more than did male students. Finally, the study compared male and female students in regard to the relationships between uniform image preferences and the uniform modifications. For male and female students, the unique image preference was significantly related to the modifications in different parts of uniform.

• 한국의상디자인학회지
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• 제25권4호
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• pp.133-145
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• 2023

Competition is intensifying as the golfwear market grows and expands rapidly due to the influx of MZ generation golfers, so it is necessary to plan knit golfwear products suitable to consumer needs The purpose of this study is to contribute to product planning by analyzing knit design factors according to the brand image of golfwear. First, the top five sales brands surveyed by Apparel News were selected. The selected brands were G-Fore, PXG, Malbon Golf, Titleist, and Mark & Lona. Knit products sold by the selected golfwear brands were investigated based on design factors, such as image, item, stich, yarn, color, and pattern to analyze knit design factors according to brand image. G-Fore's modern classical image was influenced by pullovers, vest items, 100% wool, color contrast, intasha stich, and monotone colors. PXG's sporty modern image was due to a mixture of rayon and polyester in jumper items, while Malbon Golf's American casual image applied character patterns and intasha knitwear. Line points, plain knitwear, and monotone colors were analyzed as design factors for Titleist's modern minimal image, while Mark & Lona's classic casual was analyzed as knit design factors, such as check patterns and jacquard knitwear. Differences in knit design factors according to brand image can be identified.

• 패션비즈니스
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• 제6권2호
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• pp.137-150
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• 2002

The purpose of this study attempts to analyze the symbolism and fashion image of Barbie doll. It is scarcely a coincidence that the Barbie doll was developed in the united States in 1950s. She had been created in the 1950s as a cartoon character in a German newspaper, who named Bild Lilli. In 1959, toy company bought the rights and produced and almost identical doll in the United States. Therefore Barbie has symbolized the consumer culture of United States, ideal body image, and modern youth culture. It may be as a conclusion that Barbie's fashion can be divided into three period : 1. a period of classic fashion(1959-66), 2. a period of young casual fashion(1967-79), 3. a period of ethnic and career fashion. Just as Barbie's roles and clothes have changed with the spirit of the times, she is a valuable representation of female images and fashion over the last 40 years. Barbie's fashion image is divided into material girl image, dream girl image, and bad girl image.

• 한국의류산업학회지
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• 제11권6호
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• pp.867-877
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• 2009

These days, the fantastic in opposition to classic beauty becomes a genre of creative body expression. The purpose of this study was to analyze the expressive characteristics of body types and meanings in recent fantastic fashion illustration. The method of this study was to analyze recent documentaries, fashion books, internet web site and so forth. The results were as follows: In literatures, pictures and movies, the category of the fantastic body's expressive types were classified as dominant mutant based on SF, multi body or fragment body by disruption, heterogeneous compound based on myth, personified humanoid and non substance in supernatural boundary. The dominant mutant based on SF was expressed image morphing, composition of machine image with body and modern metamorphosis of classic SF body. It means propensity to post-feminism and reservation of meaning analysis based on human unconsciousness. The multi body or fragment body by disruption in fashion illustration was expressed distorted composition of same body pictures, replacement of different bodies, deconstruction and partial omission of body and composition of meaning or non meaning images. It means permanence of self and basic narcissism. The heterogeneous compound based on myth was expressed general composition or optical illusion of various and aggressive animal motive. It means reinterpretation of original myth, metaphor of basic femme fatale, pursuit of permanence and sign of primitive mind in unconsciousness. The personified humanoid was expressed real human body description of mannequin or ball joint doll and anthropomorphism of robot image. It means representative satisfaction and nostalgia of childhood. The non substance in supernatural boundary was expressed grotesque description of ghost, zombie, vampire, angel, fairy, using of symbolic red, black color and non body. It means human's basic desire about immortality and taboo. Through the result of these study, the expression of fantastic body in fashion illustration will expend expressive method and we will understand human and cultural codes of today.

• 복식
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• 제61권2호
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• pp.60-71
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• 2011

This study set out to examine Hakchangui worn in Joseon around the 18th century and further the relationships between the Chinese Hakchang and Joseon Hakchangui, as well as to figure out spread factors of Hakchangui. The study proceeded as follows: 1)The Hakchangui was examined those appearing in the collections of works and paintings after the 17th century. 2)The Zhuge Liang's Hakchang was researched through Romance of Three Kingdoms, paintings and sculptures. 3)The images of Hakchangui wearers described in literature were investigated to understand the symbolic meanings of Hakchangui in Joseon those days. Those research efforts revealed four findings: 1)In many cases, the Hakchangui worn in Joseon in the 17th and 18th century has side slits, but no back slit. It's both sides of the center front were parallel, not overlapped. 2)Hakchangui was strange to the Joseon people until the end of the 18th century but started to permeate among those who liked classic style. 3)The aspects of Zhuge Liang were standardized in the combination of 'Yungeon, Hakchang, a feather fan and a wagon' in Romance of Three Kingdoms. 4)Zhuge Liang was considered as a symbol of wisdom and loyalty and had an image of a Taoist hermit who transcended the mundane world. The analysis of the research findings led to two following conclusions: 1)ln Joseon the Chinese Hakchang was introduced to people who had exchanges with Chinese or liked classic style in the 17th and 18th century and gradually spread by their advocates. 2)The Hakchangui must have been increasingly worn by more Joseon scholars because they started to borrow the image of Zhuge Liang driven by the popularity of Romance of the Three Kingdoms and the tendency of reinforcing Zhuge Liang's image as a loyal subject by the kings of Joseon.