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A Study on the Symbolism and Fashion Image of Barbie Doll  

Yum, Hae-Jung (Dept. of Clothing & Textiles, Chonbuk National University)
Lee, Mi-Suk (Dept. of Clothing & Textiles, Chonbuk National University)
Publication Information
Journal of Fashion Business / v.6, no.2, 2002 , pp. 137-150 More about this Journal
Abstract
The purpose of this study attempts to analyze the symbolism and fashion image of Barbie doll. It is scarcely a coincidence that the Barbie doll was developed in the united States in 1950s. She had been created in the 1950s as a cartoon character in a German newspaper, who named Bild Lilli. In 1959, toy company bought the rights and produced and almost identical doll in the United States. Therefore Barbie has symbolized the consumer culture of United States, ideal body image, and modern youth culture. It may be as a conclusion that Barbie's fashion can be divided into three period : 1. a period of classic fashion(1959-66), 2. a period of young casual fashion(1967-79), 3. a period of ethnic and career fashion. Just as Barbie's roles and clothes have changed with the spirit of the times, she is a valuable representation of female images and fashion over the last 40 years. Barbie's fashion image is divided into material girl image, dream girl image, and bad girl image.
Keywords
Barbie doll; symbolism; fashion image;
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