• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.73-84
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• 2015

Analysis of design preference to Korean and Chinese casual style were made targeting Chinese female students in Korea. The following conclusion was derived from the result of final 300-copy survey data, using SPSS 18.0 program. The data were analyzed by frequency, t-test, chi-squre independence test, ANOVA and Scheffe test. Firstly, when comparing change of design preference before the stay in Korea with after the stay in Korea, the biggest change in their preference was character casual style, while the least change was easy casual wear. In terms of duration of stay in Korea, the biggest change was from the group of over 3 years, and in the order of the group of 1-3years, and then lastly less than 1 year, which suggests that the longer the duration of stay, the bigger the change. When comparing preferred clothing color before the stay in Korea with after the stay in Korea, both before and after the stay in Korea had the highest preference for achromatic colors. The frequency of change was mostly from achromatic color to other colors. In the preferred clothing pattern, 'plain' was their favorite one before the stay in Korea, while it turned to 'nature pattern' after the stay in Korea, followed by 'plain' one. In the textiles, the most preferred one was 'cotton', before and after the stay in Korea. However, their preference for cotton was lower after their stay in Korea than before the stay in Korea, and instead there was more preference for 'silk', 'synthetic fiber', and 'other' sources.

• Korean Journal of Child Studies
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• v.26 no.5
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• pp.39-57
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• 2005

Participants in this study of adolescents residing in differing ecological environments were 200 Korean-Chinese middle school students of Yanji, China, and 200 Korean middle school students of Gyeongbuk Province, ROK. Instruments were the Inventory of Parent and Peer Attachment(Armsden & Greenberg, 1987), Social Competence Inventory(Doh & Falbo, 1999), and Self-Perception Profile for Adolescents(Harter, 1988). For Korean-Chinese adolescents, attachment with mothers directly influenced peer relationships and school adjustment; indirect influence was mediated by self-concept. For Korean adolescents, attachment influenced peer relationships and school adjustment only indirectly by self-concepts. These findings contrast with those of Choi & Lee(2005) suggesting that the socio-emotional outcome of attachment should be understood in relation to socio-cultural context as well as developmental stage.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.289-290
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• 2018

The purpose of this study is to analyze the emotions of color in Chinese historical film 'Hero'. This study was carried out by questionnaire survey on students and ordinary person of 20 ~ 45 years old Korean-Chinese image content students through sensitive scientific research method. It was evaluated on the color in the background, the lighting of the Chinese historical movie 'Hero'. The results of this study suggest that the color of the film may have an emotional impact on the audience.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.3
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• pp.1429-1441
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• 2016

While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social connection, self-presentation and entertainment. Among them the most dominant reason for using Sina Weibo was found to be information-gathering. This finding suggests that Sina Weibo functions as a platform to search for information on social issues and interests. The study also found that these motivations were significantly different between male and female users. Interestingly, female respondents used Sina Weibo much more broadly than male counterparts, accessing it to satisfy all needs such as information gathering, accessibility to celebrity, social connection, self-presentation and entertainment. Based on these findings limitations and direction for future studies are discussed.

• The Journal of Information Systems
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• v.28 no.2
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• pp.109-127
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• 2019

Purpose South Korea and China have a long and deep relationship from ancient times to the present. There are many exchanges between economic and educational or other aspects. It will be interesting to compare the perceptions of preliminary entrepreneurs in South Korea and China. Design/methodology/approach This study attempts to analyze the intentions of Korean and Chinese entrepreneurs, and to find the differences between Korean and Chinese entrepreneurs. The research model of this study is composed of internal and external affecting variables, and one dependent variable as the intention of entrepreneurs. A structured questionnaire was distributed to college students and graduate students in South Korea and in China. Data have been analyzed using a Lisrel 8.80 software. Findings The results of this study indicate that all variables except for successful role model have a positive influence on entrepreneurial intentions. The nationality partially mediates the causal relationship between independent variables and dependent variable. Some discussion and implications are suggested.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.211-220
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• 2019

Role model has received remarkable attentions in entrepreneurship literature over long time but majority of studies were conducted in western context. As an explorative study, this paper attempted to replicate the effect of role model in eastern context based on the discussions in the literature, using total 440 samples made of Korean and Chinese university students. This study examined the impact and effectiveness of role model on promoting entrepreneurship of university students, considering the main stream of entrepreneurship study has been concentrated on the effect of entrepreneurial education. Our findings presented that role model had a positive impact on both entrepreneurial self-efficacy and entrepreneurial intention of Korean and Chinese university students. Also, entrepreneurial self-efficacy had a significant and positive relationship with entrepreneurial intention of university students. The result of this study implies that role model need to be factored into entrepreneurship education curriculum in order to make it more effective and powerful promotional and educational tool for young university students. Theoretical and practical implications were presented based on the findings of this study.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.389-399
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• 2023

Recently, there has been a growing focus on the Entrepreneurial Intention of Chinese College Students as a key driver of motivational behavior. However, previous research has provided limited analysis on the actual impact of Social Support on the Entrepreneurial Intention of Chinese College Students. The purpose of this study is to enhance the Entrepreneurial Intention of Chinese College Students and to ascertain the mediating effect of Career Adaptability in the relationship between Social Support and Entrepreneurial Intention. Zhejiang Province, the top-ranked province in private economy in China, possesses a strong economic development momentum and an innovative entrepreneurial atmosphere. Therefore, this study selected 194 third and fourth-year undergraduate students from universities in Zhejiang Province as participants and collected data through a survey utilizing measures of Social Support, Career Adaptability, and Entrepreneurial Intention. The collected data was analyzed for correlations between the measured variables using SPSS 26 and Stata 17 SEM Builder for quantification and validation. The results of the study revealed that, firstly, while Social Support did not have a direct impact on Entrepreneurial Intention, it was found to have an indirect influence on Entrepreneurial Intention through Career Adaptability and its various sub-variables. Secondly, Social Support among College Students was found to have a positive impact on Career Adaptability. Thirdly, Career Adaptability among College Students was found to have a positive impact on Entrepreneurial Intention. Based on these analytical findings, this study provides theoretical and practical implications as well as fundamental information for entrepreneurship education and Career Adaptability at the university level.

• Journal of Distribution Science
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• v.13 no.1
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• pp.105-118
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• Journal of Distribution Science
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• v.13 no.1
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• pp.47-55
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusion - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• The Korean Journal of Food And Nutrition
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• v.27 no.1
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• pp.128-135
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• 2014

The purpose of this study is to analyze the gap in perceived importance-satisfaction rates of foreign Chinese students regarding the university foodservice selection attributes. All statistical analyses are conducted by the SPSS package program (ver 20.0). The results of the statistical analyses are as follows: The validity of the 22 food service selection attributes is being evaluated via the exploratory factor analysis and then five factors are extracted. The five factors are: 'Factor 1. Cleanness and service quality', 'Factor 2. Food quality and price', 'Factor 3. Physical environment', 'Factor 4. Convenience', and 'Factor 5. Service environment'. According to the results of one-way ANOVA, physical environment showed that significant differences across the periods of residence in Korea and the eating frequency at on campus foodservices. On the other hand, the food quality and price, convenience, and service environment showed that significant differences across the periods of residence in Korea. In addition, according to the Importance-Satisfaction Analysis results, 'ventilation of dining room' is the key aspect that university food service managers should reinforce. In conclusion, in order to increase the customer satisfaction rates, the food service managers should not only improve the quality of food and service but also the physical environments of the food service facility.