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The Effect of Role Model on Entrepreneurial Self-Efficacy and Entrepreneurial Intention: Focused on Korean and Chinese University Students  

Yang, Jun-Hwan (College of General Education, Dankook University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.14, no.2, 2019 , pp. 211-220 More about this Journal
Abstract
Role model has received remarkable attentions in entrepreneurship literature over long time but majority of studies were conducted in western context. As an explorative study, this paper attempted to replicate the effect of role model in eastern context based on the discussions in the literature, using total 440 samples made of Korean and Chinese university students. This study examined the impact and effectiveness of role model on promoting entrepreneurship of university students, considering the main stream of entrepreneurship study has been concentrated on the effect of entrepreneurial education. Our findings presented that role model had a positive impact on both entrepreneurial self-efficacy and entrepreneurial intention of Korean and Chinese university students. Also, entrepreneurial self-efficacy had a significant and positive relationship with entrepreneurial intention of university students. The result of this study implies that role model need to be factored into entrepreneurship education curriculum in order to make it more effective and powerful promotional and educational tool for young university students. Theoretical and practical implications were presented based on the findings of this study.
Keywords
Role Model; Entrepreneurial Self-efficacy; Entrepreneurial Intention; Korean University Students; Chinese University Students;
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Times Cited By KSCI : 1  (Citation Analysis)
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