• Korean journal of communication and information
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• v.38
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• pp.147-182
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• 2007

This study conducted a comparison analysis on the difference in the subjectivity structure of Korean and Chinese consumers based on their types of perception on advertisements of automobiles which has a high degree of self interest. The primary reason for conducting a comparison study of Korean and Chinese consumers was to concretize the characteristics of Chinese consumers who have enormous potential and rapid growth in the global market. In addition, by comparing the characteristics of Korean and Chinese consumers that changed with differences in social systems and socio-economic characteristics, the purpose was to present an advertising strategy idea that is useful for both countries. Furthermore, when taking into consideration the reality that the world must compete in a single market commonly referred to as the global market, understanding the subjectivity structure of perception of Korean and Chinese consumers is critical in establishing a strategy for occupying the upper position of dominance in such competition. Based on the results of the study, subjectivity structures on the perception of advertisements possessed by Korean and Chinese consumers of the same Asian culture differed but were mutually interrelated. Such results suggest that there is a need for further studies of generalization and objectification through a quantitative approach.

• Cartoon and Animation Studies
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• s.36
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• pp.75-89
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• 2014

Since the first animated Chinese commercial titled directed by Wan Three Brothers in 1926, Chinese animation commercials are steadily increasing every year. The proportion of animation commercials in Advertisement industry increases gradually, animation becomes one of the direct means of rising commodity value. In this premise, this paper researches the history and characteristics of animated commercials, compare and analyze commercial samples from two world advertisement festivals and four Chinese advertisement festivals. Compared the world animation-advertisement market, Chinese animation-advertisement market is relatively limited under its particular status. Under the condition, this paper will analyze the current situation of Chinese animation advertisement through the samples from advertising festivals. Finally, the paper concludes finding out ways of development and effective marketing of animation commercial industry in China by checking out animation advertisement in industrial classification between Chinese and world's advertisement market.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.275-282
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• 2020

As interest in the high-potential Chinese beauty market is growing, understanding the disposition of Chinese consumers different from Korea is becoming more important for successful entry into the Chinese market. This study attempted to compare differences in beauty shop selection attributes between Korean and Chinese consumers. In order to achieve this research purpose, the beauty shop selection attribute was classified into five components: environmental attribute, structural attribute, external attribute, awareness, and service attribute. Survey responses were collected from 162 Chinese and 111 Koreans, respectively, and empirical analysis was conducted. Both Chinese and Koreans had significant relationships between environmental attribute, service attribute and satisfaction, but the relationship between the remaining attributes and satisfaction were not significant. In addition, significant differences exist between Chinese and Koreans in the relationship between environmental attribute, service attribute and satisfaction. The results of this study can help companies to establish and operate a higher quality beauty shop based on understanding the situation and characteristics of each country in the fierce competition in the beauty market.

• Korea Trade Review
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• v.43 no.6
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• pp.113-138
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• 2018

The purpose of this research is to analyze how the Chinese cosmetics certification system works as a Non-Tariff Barriers(NTBs) for Korean exporting companies to access the Chinese market. China is the largest market for Korea's cosmetic exports, but China's policy of protecting domestic industry has become a barrier to Korea's cosmetics exports to China. Therefore, this research, through the analysis of regulations of the Chinese certification system for imported cosmetics. revealed that there are such problems as ① information leakage ② duplication of inspection ③time delay. In order to verify those problems, surveys and face-to-face interviews with Korean cosmetic exporting companies to China have been conducted. In conclusion, Chinese cosmetics certification system not only protects its own industry, but also serves as a NTBs to disturb the access of imported cosmetics to the Chinese market in order to foster Chinese cosmetic industry.

• International Commerce and Information Review
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• v.16 no.1
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• pp.25-42
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• 2014

Since the reform and opening up in 1978, Chinese economy has been increasing rapidly with a high growth rate, but after 2012 the growth rate decreased as the reform of economic system. While economy in Africa began booming since 2000. Influenced by Global Financial Crisis and European Debt Crisis, economy in Africa slightly slowed down, but it was rebounding apparently from 2010. The urgent demand for energy and the sharp increasing in foreign exchange reserve pushes China to seek overseas markets. As Africa keeps a well relationship with China and the complementarity between China and Africa economy, Africa becomes one of the target markets for China's foreign development. Recently more and more enterprises begin to invest in Africa market. But till now the study on Africa mainly focuses on theoretical research based on real cases, and empirical research are very few and need to be increased. This thesis studies the influence of enterprise feature; local market feature and investment in foreign market on the result satisfaction of Chinese enterprises that invest in Africa markets. At the same time this thesis also studies and analyzes the market access strategy and marketing strategy for Chinese enterprises after entering overseas markets and put forward effective recommendation and suggestion for these enterprises. In order to proceed this study, 317 Chinese enterprises which invest in Africa have been investigated by me. And frequency analysis, reliability analysis, factor analysis, and simple regression analysis have also been conducted by SPSS18.0 APP to verify the hypothesis. The study result suggests that onlu investment in foreign market affects the Performance satisfaction of Chinese enterprises. And the market access strategy and marketing strategy play a role of the mediational effects when Chinese enterprises are investing in Africa.

• Korean Journal of Construction Engineering and Management
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• v.19 no.5
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• pp.10-21
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• 2018

This study analyzes difficulties of enterprise activities in Chinese construction market by surveys on early entrants and interviews with experts. This study also suggests future strategy to enter the market by using inducement coefficient model. Korean construction companies in China are under heavy pressure to maintain requirement of licenses, despite recent deregulation. They are in dire predicament for market entry due to the Foreign Direct Investment System. It is almost impossible to participate in public projects and also it is not easy to do PPP projects. Therefore, Korean government should make more efforts to solve those issues through negotiations in FTA and GPA. For future expansion in Chinese construction market, it is highly recommended to boost cooperation models between Korea and China according to the empirical results of inducement coefficient model. Korean companies should collaborate with Chinese companies in some fields: smart city, environment and water treatment. Also, Korean government should support Korean companies by diplomatic means such as requesting for further opening of China's market. In GPA or GATS negotiation, Korean government should ask Chinese government that Korean companies can obtain order independently (without joint venture with Chinese companies) in China. Lastly, Korean construction companies should participate in construction projects ordered by international organizations such as ADB, AIIB.

• Proceedings of the Society of Korea Industrial and System Engineering Conference
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• 2002.05a
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• pp.227-236
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• 2002

With agreement from the US, EU, and other countries, China joined in WTO(World Trade Organization) on December 1, 2001. So it is expected that Korea will not expand bilateral trade but also face severe competition with China for world and Chinese market. After Chinese accession to WTO, the aspect of Korean companies may be considered to be reduced the aspect of opportunity and risk by half. Accordingly, Korean domestic companies have to search countermeasures optimized to get global competition by considering the aspect of opportunity and risk. Therefore, the purpose of this study is to review the potential possibility of China as a world market and to provide countermeasures for major Korean domestic industries.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.25 no.5
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• pp.53-59
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• 2002

With agreement from the US, EU, and other countries, China joined in WTO(World Trade Organization) on December 1, 2001. So it is expected that Korea will not expand bilateral trade but also face severe competition with China for world and Chinese market. After Chinese accession to WTO, the aspect of Korean companies may be considered to be reduced the aspect of opportunity and risk by half, Accordingly, Korean domestic companies have to search countermeasures optimized to get global competition by considering the aspect of opportunity and risk Therefore, the purpose of this study Is to review the potential possibility of China as a world market and to provide countermeasures for major Korean domestic industries.

• Proceedings of the Korea Water Resources Association Conference
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• 2011.05a
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• pp.20-20
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• 2011

The purpose of this research aims to evaluate the emergence of new business mode in the Chinese water market since the mid-2000s - Transfer-Operate-Transfer(TOT) Projects. The study pays special attention to the case of the Hefei Wangxiaoying Wastewater Treatment TOT Project, which was awarded to the consortium of Berlin Water International and its Chinese partner in late 2004. The consortium secured an exclusive operating right for 23 years on the basis of a TOT scheme and would take responsibility of all the profits and losses in the operation of the plant. The total investment for the transfer amounted to RMB 491 million(US$70 million). The price was more than 288% of the original value, RMB 170 million (US$24 million). The project can be regarded as a successful case because of the following three causes. First, the Hefei government followed a series of standardized procedures in the international bidding, which ignited best-performed international players' competition for the project. Second, the project will bring in cutting-edge operation skills and management know-how. Third, the government succeeded in raising public asset values, and thanks to this, the government is able to consider other similar projects not only in the water sector but also other sectors in public utility services. Nevertheless, Berlin Water's point of view, there are several challenges. First, the company took a risk to pay such a large amount of cash to the Hefei government. Although such premium can be recouped in the operation period of 23 years, whether or not the company would be able to recover the initial investment and realize profits is in question due to an uncertainty of socio-political circumstances in China. Second, Berlin Water should expect a steep rise of water tariffs over the contract period in order to get the investment back. Water pricing is still a sensible matter to Chinese authorities, and therefore, it is uncertain if such rise of water tariffs would be possible. Third, the TOT mode leads to creation of a large amount of cash to government officials, which might have caused corruption between those who are involved in TOT deals. Then, the final contract fee would soar, which often results in the burden of normal customers. As discussed, the TOT mode has drawn much attention of foreign investors as a new alternative to enter into the Chinese water market. But it is important to note that foreign investors should be aware of possible risks in water TOT projects, which reflects some features of the Chinese political economy landscape and social norms. The Hefei case indicates that benefits can overshadow risks in TOT projects, which will continue to attract foreign investors that are dedicated to establishing their strongholds in the Chinese water market.

• International conference on construction engineering and project management
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• 2007.03a
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• pp.787-799
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• 2007

The Singapore construction market has just recovered from the decline of the last seven years. Past annual construction volume remains around S$10 to 12 billion and the market is saturated with local and international contractors. This study examined the competitiveness of the construction market from the perspective of a Chinese contractor. The case company in this study is China Construction (SP) Development Co Pte Ltd. The purpose of this study is to use strategic research and management methods to analyze the case company's internal and external environment and development strategies, so as to bring about the approaches and measures to achieve its strategic targets.