International conference on construction engineering and project management (국제학술발표논문집)
- 2007.03a
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- Pages.787-799
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- 2007
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- 2508-9048(eISSN)
STRATEGIC ANALYSIS OF SINGAPORE CONSTRUCTION MARKET-A CHINESE CONTRACTOR'S PERSPECTIVES
- Liu Yanzhe (China Construction (South Pacific) Development Co Pte Ltd) ;
- David A. S. Chew (School of Civil and Environmental Engineering, Nanyang Technological University) ;
- Ma Yanzhi (China Construction (South Pacific) Development Co Pte Ltd)
- Published : 2007.03.01
Abstract
The Singapore construction market has just recovered from the decline of the last seven years. Past annual construction volume remains around S$10 to 12 billion and the market is saturated with local and international contractors. This study examined the competitiveness of the construction market from the perspective of a Chinese contractor. The case company in this study is China Construction (SP) Development Co Pte Ltd. The purpose of this study is to use strategic research and management methods to analyze the case company's internal and external environment and development strategies, so as to bring about the approaches and measures to achieve its strategic targets.