• Journal of Digital Convergence
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• v.16 no.1
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• pp.293-303
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• 2018

This paper aimed to research the brand personality, brand equity, and brand value of Taobao and Jindong (JD) as well as the difference between the two brands. Chinese consumers receive the questionnaire survey in groups. A total of 321 questionnaires were distributed, of which, 162 for Taobao and 159 for JD. The findings, first, determine the brand personalities of Taobao(sincerity, sophistication, competence and excitement) and JD(competence, sophistication, and excitement). Second, find the influential relationship between brand personality and brand equity. For Taobao, the sincerity of personality has a positive impact on brand loyalty, image and perceived quality. The competence impact on brand loyalty, awareness, and image. The sophistication impact on brand image and perceived quality. Competence and sophistication of the JD personality impact on the brand equity. Excitement of JD impact on the perceived quality. Third, the brand loyalty and perceived quality of Taobao have a positive influence on the brand value; and brand loyalty, image, and perceived quality of JD have a positive influence on the brand value. In the future research, the findings of the research provide a theory basis for the brand management, and can take more consideration into the relations among other variables in the context of online shopping environment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.633-640
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• 2021

This study analyzes the effects of text and image presenting methods in video lectures on students' learning flow, learning satisfaction and learning outcomes. The text presenting methods include forming short sentences of 2 or 3 words or using key words, while image presenting methods include images featuring both detailed and related information as well as images containing only related information. 167 first year students from Xingtai University were selected as experimental participants. Groups of participants were randomly assigned to engage in four types of video. The research results are as follows. First, it was found that learning flow, learning satisfaction and learning outcomes of group presented with video forms of short sentences had higher statistical significance compared to the group experiencing the key word method. Second, learning flow, learning satisfaction and learning outcomes of group presented with video forms of only related information had higher statistical significance compared to the group experiencing the presenting method of both detailed and related information. That is, the mean values of dependent variables for groups of short form text and only related information were highest. In contrast, the mean values of dependent variables for groups of key words and both detailed and related information were the lowest.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.1
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• pp.27-35
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• 2012

This study locates typical Korean fashion images in domestic and foreign fashion journals to advance Korea's international image in contemporary global fashion markets. The investigation of the frequency of articles and their types (so as to inquire into interest in Korean fashion in the global fashion markets) showed that for the appearance frequency of domestic articles studied, a good number of articles were published in the first half of 2008 and in 2009. In the case of foreign articles, the number of them increased from the second half of 2008 and the majority of articles were shown in the first half of 2010. Second, the investigation of the appearance features by article type studied in order to understand how Korean fashion played a role in the world's markets. The majority of articles were related to fashion brands that entered Chinese market in fashion brand articles in the case of domestic articles; however, many foreign articles introduced designers that participated in global fashion collections in Paris and New York. Third, as a result of analyzing typical key words by article type in order to find key words which could enhance Korea's fashion national image representing, we could confirm that 'Korean designers' can be a typical key words to represent Korean fashion. The key word most exposed in both domestic and foreign articles was 'designer Lie Sang Bong' and only his articles contained the content about influential Korean design materials.

• Journal of Contemporary Eastern Asia
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• v.17 no.1
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• pp.130-151
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• 2018

China's cultural diplomacy is mostly understood as an endeavour to build and project soft power, which draws on three sources of 'culture, political values and foreign policy' according to Nye. This paper focuses on the debates about the vehicle and agents of China's cultural diplomacy. It starts with a theoretical discussion of the competing views in the Chinese context, and develops an argument that the vehicle of China's cultural diplomacy tries to project soft power on two wheels of culture and political values, to serve the purpose of reshaping China's image away from being the 'cultural other' and 'ideological other' respectively. However, the state-led approach to driving this vehicle is generating some side effects with its sponsorship, censorship and presence in the driver's seat. Then the paper analyses the inherent tensions existing in practice both between the two sources of building soft power and between the two means of doing so, attraction and persuasion, with empirical evidence through a comparative case study of the Confucius Institutes in the US and South Korea. The finding shows that China's attempt at reshaping its image as an Eastern cultural contestant is often disrupted by its authoritarian political values, and the state-led persuasion is often reducing China's cultural attraction. Following this, the paper finishes with some recommendations regarding evolving the cultural diplomacy approach from a vertical one that is government-centred to a horizontal one that is network-based with multiple agents, and localising its practice by engaging the target audiences as stakeholders.

• Proceedings of the Korea Society of Environmental Toocicology Conference
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• 1996.12a
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• pp.61-61
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• 1996

Taxol is used as cancer therapeutic agent. It has been known as weak posotive of chromosome aberration assay in vitro in our previous results (Ryu et al., 1996) and potent clastogens in the mouse bone marrow micronucleus (Tinwell and Ashby, 1994). We performed microgel electrophoresis to determine the effect of taxol and it's precursor 10-deacetyl baccatin III(DAB) on DNA. Microgel electrophoresis is useful, rapid, simple, visual, and sensitive technique for measuring DNA breakage and repair mechanisms in mammalian 근ells. The range of concentration used for taxol were 854, 427, 213.5, 106.8, 53.4 Ug/ml, for DAB 910 ,455, 227.5 U9/ml, Cell viability always exceed 85%. We analyzed the results by using the special software of image analyzer for this comet assay (Komet 3.0). By using this image analyzer software , we can get the result as the tail moment ((mean of tail length - mean of head lengh) x tail%DNA/100). A slight increase in DNA migration was observed for taxol at the concentration of 854 Ug/m4 in the absence of S9 mixture. No increased DNA migration was observed after treatment with DAB.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.311-316
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• 2018

Projection mapping is one of the convergence contents combined with digital technology. After entering the Chinese market, with its fantastic shock of visual impact, it becomes China's most shocking, most popular, and most commercial value of marketing means, to be widely used in advertising, construction, tourism and other fields. But in China, the lack of projection mapping professionals and professional will affect the development of the entire industry. The study analysed the case of projection mapping in China, and discovered the future direction development of projection mapping. Projection mapping will keep going based on local cultural environment, and combined with other intelligent technologies, and spreading to daily life, also expanding the using area, creating the manifestation pattern then contributing greatly to the entertainment content industry.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.433-438
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• 2019

In this paper, the write analysis the application of basic video content of Mobil Device Platform in China and studies the future development scheme. According to the survey, as of 2019, 78% of Chinese total population is the Internet service users and application software users. Mobile Device Platform is independently developed to provide video content application services, which already have 640 million video application users from 2013 to the present. 65% of users install and use more than two video content applications. In China TikTok, Kuai Shou, MeiPai and other video content applications, not only can easily achieve simple user interface and users can directly shoot video content. These production functions is different from YouTube, a famous video platform in the United States. In the video platform market, the core competitiveness is content creation. In the future, the integration of video content of VR, AR and other video projects will expecte to further activate the video platform market.

• Cross-Cultural Studies
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• v.39
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• pp.287-308
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• 2015

Biographical film is a genre narrativizing the actual person and history, and reproducing the character and history in a biographical film is in a dimension different from a film focused on a fiction. Discussion between these methods of narrative composition and image reproduction in a biographical film is also, in line with artistic/aesthetic problems and ethical/philosophical theses of the film text. This study discusses the phase of the way of reproduction of the actual person, $Xi{\bar{a}}o$ $H{\acute{o}}ng$ in the biographical film, The Golden Era and the time she lived in a biographical film and how the audience's discussion of the film and socio-cultural discourse differ depending on their attitude towards the cinematic introspection of the text. The narrative structure, the method of image reproduction and cinematic devices of the film, The Golden Era are completely off the point of the general format of the traditional biographical film. In The Golden Era, $Xi{\bar{a}}o$ $H{\acute{o}}ng$ and the history which she lived in did not revive depending on an omniscient subject's selective statement and meta-film structure. Ann Hui removed general, mythic images of $Xi{\bar{a}}o$ $H{\acute{o}}ng$ formed in the field of traditional Chinese culture and reproduced her through multilateral visions of a real, fictional narrator. Each spectator's judgment and interpretation of the film intervene in the multi-layered and sparse descriptions of the actual person's images and the era of the characters. Through this, it is possible to approach the uniqueness and authenticity a historical character, $Xi{\bar{a}}o$ $H{\acute{o}}ng$ and to have an opportunity of multi-layered reflection on how to secure a critical distance and make a perception in historical judgment.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.271-277
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• 2021

Companies are actively engaged in various innovation activities and intellectual property rights activities such as patents in order to survive in a fiercely competitive global environment. The purpose of this study is to understand the factors that influence corporate patent-related activities on business results. For this reason, we conducted a questionnaire survey of patent practitioners and R & D personnel of Chinese companies, and analyzed the causal relationship using PLS analysis tools. As a result of the analysis, it was found that compensation and obstacle factors have a significant effect on information sharing (collaboration)... It was found that information sharing (collaboration) has a significant impact on technology complementation (improvement) and corporate image. It was also found that technical complementation (improvement) and corporate image have an impact on management results. The results of this study will be able to find and strategically utilize the factors that promote and encourage companies to develop their patent activities.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.345-352
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• 2021

Based on the exploration of the reasons why Shunji Iwai is called "Wong Kar-wai of Japan", this paper compared and studied the image style of two directors films, and explored the theoretical characteristics of their similarities and differences, so as to provide inspiration for the development of Chinese national films. This is the purpose of this paper. Through the search of literature, cultural background analysis of the two directors, film style comparison and film aesthetics comparative analysis and other research methods, this paper made a more in-depth theoretical research on the films of the two directors. It was found that the films of the two directors showed the characteristics of narrative abstraction and image beautification, but there were also some differences in the choice of narrative subjects. The research of this paper provided a new train of thought and starting point for us to study and explore the films of two directors, and pointed out a new direction for us to explore the trend of national films.