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http://dx.doi.org/10.14400/JDC.2018.16.1.311

A Study on the Convergence Contents of Projection Mapping in China  

Shi, Yu (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.)
Chung, Jean-Hun (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.)
Publication Information
Journal of Digital Convergence / v.16, no.1, 2018 , pp. 311-316 More about this Journal
Abstract
Projection mapping is one of the convergence contents combined with digital technology. After entering the Chinese market, with its fantastic shock of visual impact, it becomes China's most shocking, most popular, and most commercial value of marketing means, to be widely used in advertising, construction, tourism and other fields. But in China, the lack of projection mapping professionals and professional will affect the development of the entire industry. The study analysed the case of projection mapping in China, and discovered the future direction development of projection mapping. Projection mapping will keep going based on local cultural environment, and combined with other intelligent technologies, and spreading to daily life, also expanding the using area, creating the manifestation pattern then contributing greatly to the entertainment content industry.
Keywords
Projection mapping; Convergence contents; China; Computer graphics; Architectural projection mapping;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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