• Journal of Digital Convergence
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• v.20 no.2
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• pp.389-398
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• 2022

Recently, tourism and leisure related VR contents have gained attention of potential tourists. Therefore, this study aimed to analyze investigate the effects of 360-degree VR tourism contents motivations, flow, continuance usage intention on visit intention for Chinese student in Korea. This study found that hedonic benefit and personal benefit exerted a positive influence on visit intention of contents users. However, vividness and usability did not influence on visit intention. Moreover, flow exerted a significant influence on visit intention but continuance usage intention did not influence on visit intention. The study is significant in shedding light on whether the motivations, flow, continuance usage intention of 360-degree VR tourism contents influences visit intention. It is suggested that the consumption of 360-degree VR tourism contents can be a useful marketing tool for strength of intention to visit.

• International Journal of Advanced Culture Technology
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• v.8 no.4
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• pp.39-50
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• 2020

The current number of international students is gradually increasing in the world due to their passion for study or exchange students programs related to be affiliated with their universities. Many international students have great hope for their successful life of studying abroad. The factors that play a key role in successful study abroad can be seen as life satisfaction in host country and career commitment. Therefore, this study suggested the way to improve students' life satisfaction and career commitment among Chinese international students in Korea. It focused on social identification as a core factor in improving international student life satisfaction and career commitment. In addition, it also focused on social support as a factor to increase social identification. According to the results of empirical analysis, it was verified that perceived social support improves social identification among international students. In addition, social identification improves their life satisfaction and career commitment. Therefore, the mediating effect of social identification was found to be significant in the relationship between perceived social support and life satisfaction and career commitment. This study was verified that if international students perceive social support, they can experience social identification. This process can eventually lead to life satisfaction and career commitment. Based on these results, it emphasized that the role and importance of social identification. Finally, the practical implications and future research directions were discussed.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.1
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• pp.75-99
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• 2010

The authors of this study tried to explore the current status of the levels of information literacy of foreign students in Korea where many foreign students, mainly from several Asian countries, have been moving continuously into various universities. To do this, a survey was conducted of 202 Chinese students enrolled in universities in Busan and its neighboring area. They responed that their level of information literacy was slightly above the middle range and that the fields of 'information ethics' and 'information communication technology' were relatively high whereas 'information production, communication and sharing' and 'information investigation and search' were relatively low.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.4
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• pp.99-112
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• 2019

The landscape of the education market is changing. As part of efforts to deal with the decrease of a school-age population in Korea, Korean universities and colleges are endeavoring to attract foreign students. Chinese students, the largest share of foreign university students in Korea, are becoming an important element at Korean universities and colleges. Chinese students face various kinds of difficulties while trying to cope with new environments in the country. This study aims to analyze the impact of academic factors and psychological factors of Chinese students on the level of adaptation to university life and their satisfaction with it. Data on 128 Chinese students attending D University located in Busan were collected and a path analysis was conducted using partial least squares (PLS) regression. Research results are as follows. First, professors as an academic factor and the level of interest of university staff have significant impact on the level of adaptation to university life while Korean language proficiency does not have significant impact on the level of adaptation to university life. Second, homesickness as a psychological factor is correlated to the level of adaptation to university life with significance while acculturative stress is not correlated to it. Third, the level of adaptation to university life is correlated to the level of satisfaction with university life. Based on these findings, the significance, limitations and future directions of this study are discussed.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.66-79
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• 2017

This study was to identify the relationship between health promoting behaviors and health related quality of life at acculturation environment of Chinese international students in Korea. From November 2010 to December 2011, 395 Chinese international students in undergraduate, masters or doctorate courses from 10 universities and graduate schools in Seoul and vicinity participated in self-report survey of the acculturation level, the health promoting behaviors and SF-12, the health related quality of life. The data of 395 students were classified to 3 groups based on the acculturation level. The low level group showed the health promoting behaviors strongly influence the physical component score of quality of life. As the acculturation level increased, the health promoting behaviors closely affected to the mental health-related quality of life. The results indicated that the acculturation level may be control variable to define the relationship between the health promoting behaviors and the health-related quality of life.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.267-274
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• 2021

This study was designed to investigate the variables affecting Chinese university students' selection factors for Korean drama. Participants in this study were 379 university students from Hunan Province, China. An online survey program(www.wjx.cn) was used to collect data for this study. The tool of this study was 'a tool for measuring the selection factors of Korean Dramas', and it was composed of two areas: completeness of work and recognition. The results of this study are as follows: First, the completeness of work factor are higher than the recognition of Korean dramas by Chinese university students. Second, there are differences in the factors for selection Korean dramas according to the gender, grade, age, major, and Korean Drama watching frequency of Chinese university students. Third, when Chinese university students select Korean Dramas, their preferred genre influences the selection factors for the level of work completion and recognition. Finally, it was discussed according to the results of this study, and suggested for the qualitative re-leap of Korean Dramas in the global era. In order to expand the Korean Wave market in China, cultural contents must be developed to embrace the sentiment of Chinese university students, a propagation strategy that reflects the latest consumption trends of Chinese youth must be established, and the sophisticated visual beauty of Korean Dramas must be realized.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.726-734
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• 2021

Comparative analysis of the nursing students' empathy ability, positive psychological capital, and interpersonal competence of Korea and Korean-Chinese in China was conducted. Data were collected from160 survey questionnaires from Nov.1 to Dec 30, 2019, from Korea and China. The data use frequency and percentage, mean, independent t-test, and Pearson's correlation coefficient were analyzed. The results showed that Korean nursing students' empathy, positive psychological capital, and interpersonal competence scores were higher than Korean-Chinese nursing students in China. The empathy ability of Korean nursing students had no significant correlation with positive psychological capital and interpersonal competence. The empathy ability of the nursing students of Korean-Chinese had a significant positive correlation with the positive psychological capital and interpersonal competence. The higher the empathy ability, the higher the positive psychological capital and higher the interpersonal competence. Several intervention programs will be needed to increase the empathy ability, positive psychological capital, and interpersonal relationship of Korean-Chinese nursing students.

• Journal of Service Research and Studies
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• v.2 no.2
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• pp.99-113
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• 2012

Government and many universities have been trying to get the more international students. Foreign students in university are increasing remarkably in Korea. So these authorities have to consider their service competency for new foreign student's living satisfaction. In this paper, we described about the living satisfaction degree on the university dormitory's service in Korea. After reviewing and summarizing the related literatures, our hypotheses are established which the satisfaction be affected by some service factors such as facility, foods, and noise factors in university dormitory's environments. The 99 Chinese students living in G-university dormitory responded to our study. Empirical analysis was performed among a university in Sungnam city named as G-university by using questionnaires sheets. Analysis results are show that satisfaction degree on the university dormitory's service is affected significantly by facility and foods service factors respectively. However noise factor was not the significant variable.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.439-451
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• 2013

This study used Chinese female college students as subjects to classify the components of the Korean national image as well as understand the recognition difference of country image factors and Korean fashion images; in addition, it examined the differences of the effect of Korean national image factors on the Korean fashion attitudes of Chinese female college students. A SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, paired t-test, multiple regression analysis, frequency analysis and ${\chi}^2$-test was used. The results are: First, it was shown that there are six factors: culture-society, economy, products, sports, politics, and technology. Second, the recognition difference on the six factors were significantly higher for products, politics, technology, economy, culture-society, and sports, respectively. Third, the difference of Korean fashion images showed that they recognize design uniqueness and diversity to choose styles preferentially. Fourth, the purchase intention was significant in the order of culture-society, products, politics, and sports, and recognition affects culture-society, sports, and products, respectively. Fifth, they prefer THE E-LAND GROUP, Beaucre Merchandising, and The Basic House the most and show a strong purchase intention. The analysis also showed that other various brands that are also recognized. These study results can provide Korean fashion companies with useful implications for marketing.

• The Korean Journal of Community Living Science
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• v.28 no.1
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• pp.45-58
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• 2017

The purpose of this study was to identify differences in dietary behavior in Korean and Chinese female university students and investigate factors that influence dietary behavior. A total of 447 female university students in Korea and China were surveyed between June 27 and August 30, 2016. The data were analyzed using $x^2$ test, t-test, one way ANOVA, and multivariate logistic regression analysis. Among Korean female university students, those who skipped breakfast were 26.18 times (95% CI: 5.421-126.407) more likely to be at a low-level stage for balanced diets than those who did not skip breakfast. In addition, compared to Korean female university students who did not eat late-night meals, those who ate late-night meals were 3.15 times (95% CI: 1.28-7.768) more likely to be at a low-level stage for balanced diets. Compared to Chinese female university students who did not skip breakfast, those who skipped breakfast were 4.22 times (95% CI: 1.865-9.551) more likely to be at a low-level stage for balanced diets. Compared to the Chinese female university students who did not stay up all night, those who stayed up all night were 5.25 times (95% CI: 1.712-16.074) to be in the preparation stage. The study results show that some factors that influence stage changes in balanced diets in Korean female university students were skipping breakfast and eating late-night meals. Therefore, it is recommended that solutions for improving the behavior of late-night meals and skipping breakfast, which are factors influencing stage changes in balanced diets should be strategically performed according to dietary behavior stages.