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http://dx.doi.org/10.14400/JDC.2022.20.2.389

The Effect of 360-degree VR Tourism Contents Motivations, Flow, Continuance Usage Intention on Visit Intention - For Chinese Student in Korea  

Seok, Hwayoon (Division of Culture, Tourism & Content, Kyung Hee University)
Lu, Chen (Division of Culture, Tourism & Content, Kyung Hee University)
Nam, Yoonjae (Division of Culture, Tourism & Content, Kyung Hee University)
Publication Information
Journal of Digital Convergence / v.20, no.2, 2022 , pp. 389-398 More about this Journal
Abstract
Recently, tourism and leisure related VR contents have gained attention of potential tourists. Therefore, this study aimed to analyze investigate the effects of 360-degree VR tourism contents motivations, flow, continuance usage intention on visit intention for Chinese student in Korea. This study found that hedonic benefit and personal benefit exerted a positive influence on visit intention of contents users. However, vividness and usability did not influence on visit intention. Moreover, flow exerted a significant influence on visit intention but continuance usage intention did not influence on visit intention. The study is significant in shedding light on whether the motivations, flow, continuance usage intention of 360-degree VR tourism contents influences visit intention. It is suggested that the consumption of 360-degree VR tourism contents can be a useful marketing tool for strength of intention to visit.
Keywords
$360^{\circ}$ Camera; VR(Virtual reality); Tourism Contents; Uses and Gratification Theory; Flow;
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Times Cited By KSCI : 4  (Citation Analysis)
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