• 수산경영론집
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• 제42권1호
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• pp.97-112
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• 2011

Today, the consumer is more careful in buying goods, invests more time in collecting relevant information to avoid any potential danger, and restricts from potential impulse buying. To react this consumer's carefulness, the seafood brands provide much information including the origin labeling system, the traceability, the food's safety & hygiene. Also the branding by region or company is pursued. Like that, a seafood brand's importance is increased, but there lack few researches dealing how current consumer's attitude influences on real purchase behavior, and how the attitude works consumer purchase decision. Therefore, this study researched the brand's influence on the consumer's attitude and purchase intention. For this purpose, this study targeted the salty mackerel and the dried yellow corvina because they are already branded and sold in some popularity, and researched how a brand's popularity, its image, and its recognized quality could effect on the consumer's attitude and purchase intention. As the result, it was appeared that a seafood brand's popularity didn't directly effect on the consumer's purchase intention, but indirectly influenced through the consumer's attitude as a parameter. From this result, improving a seafood brand's popularity needs some time to form the consumer's positive attitude and to lead to consumer purchase intention of seafood brand. So, it is thought that various promotion activities for seafood consumption must be continually performed rather than some temporary special events. Consumers showed more positive attitude on familiar seafood based on a product's original place and the freshness. Also they had better feeling about some seafood with their speciality images rather than the same kinds of products produced in other regions. This attitude temporarily led to purchase intention. Therefore, it is important that the branding strategy development should start from some seafood familiar to us in traditional food culture and food habit, but should delivery the reliance and the freshness in accurately indicating their origins, and should emphasize their differences as specialities. Consumers showed some positive attitudes on the seafood featuring the hygiene, the safety, continual good quality, and their attitudes led to their purchase intentions in temporary. The seafood product reflecting these results the best is the marketing activities on some Andong salty mackerel products acquired HACCP certification. it is thought that a seafood's branding strategy should be established on distinctive branding strategies using reliable certification mark like HACCP based on the hygiene, the safety, and the quality.

• 한국정보통신학회논문지
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• 제14권6호
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• pp.1416-1422
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• 2010

현재 사용되는 플랫폼은 표준화를 추구하던 모바일 플랫폼인 WIPI(Wireless Internet Platform for Interoperability)의 의무화가 폐지됨에 따라 다양한 플랫폼이 사용하게 되었다. 이로 인해 각종 해킹과 보안상의 문제들이 증가 될 수 있다. 모바일 전자상거래의 활성화로 인한 보안은 더 많은 위험에 노출될 수 있다. 그리고 이 플랫폼들을 구성하고 있는 각종 계층들은 다양한 API(Application Programming Interface)들로 구성되어 있다. 이런 API들은 표준화 되어 있지 않다. 따라서 이런 상황 속에서 데이터를 XML(Extensible Markup Language)문서로 교환 할 때 데이터들의 보안을 강화하기 위한 방안과 API 표준화를 위한 방향 제시가 절실히 요구된다. 이에 본 논문은 데이터의 보호와 인증을 XML 구조에서 구현하기 위해서 XML 암호화(XML Encryption)와 XML전자서명(XML Signature)을 이용하여 XML 암호화 API와 XML 전자서명 API를 설계하였다. 그리고 설계된 API들을 중심으로 시뮬레이션에 필요한 모듈들을 설계하였다. 설계한 API들을 검증하기 위해서 모바일 환경의 두 단말기 사이에 서버와 클라이언트 역할을 하는 비즈니스 시뮬레이션 시스템을 구현하였다.

• 패션비즈니스
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• 제16권4호
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• pp.29-45
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• 2012

The purpose of this study is for providing not only the latest design technique trend for zero waste fashion, but information about creative fashion design education through eco-fashion industry trend in globally and domestic which is focusing on eco-fashion labelling. The research were processed with literature related eco, sustainable, green fashion books, former articles, newspapers, and web sites. The results as follows; The certification about eco-fashion product is moving to 'Life Cycle Assessment' from focused on primary process like material, finishing, dyeing. Especially simplicity of process means reducing the wastes. And fabric wastage for adult outwear was estimated 15% percent of total fabric used in general design studios. Three cases for Zero waste fashion were as follows; First, Jigsaw puzzle by Timo Rissane and Mark Liu were different zero waste methods, but the result was same. Rissene's method was based on traditional cutting like 'cut and sew' but traditional cutting can lead to design that have an abundance of fabric and drape. Jigsaw of Rissene was approached with description a pattern-cutting technique in which all piece interlock with each other generating no waste from design production. Another Jigsaw by Liu was related with innovative textile design. DTP makes the possibilities for zero waste garment production almost endless. The dress intricately cut from 10 pieces, wastes none of the fabric required to make it. Second, Subtraction Cutting by Julian Roberts provides unexpected fluid, organic forms and zero waste fabric. Utilizing Roberts plug(tunnel) technique enables any part of the garment that is removed for fit or aesthetics to be reincorporated into the design of garment. Third was 'Bio Couture' by Suzanne Lee. She has created garments from cellulose bacteria which grow in a bathtub using only green methods addressing in such as way ecological issues and exploring the future of fashion design in conjunction with technology.

• 대한지역사회영양학회지
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• 제16권3호
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• pp.386-397
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• 2011

This study was to investigate the housewives' purchase behaviors on the environment-friendly agricultural products (EFAP) by survey in Daejeon area housewives. 390 questionnaires were used and analysed. Most of the subjects were female (92.6%) distributed evenly in their 40's (55.4%), and graduated from high school (43.6%) or college (36.4%). Subjects' occupation was most housewives (64.1%) and 77.4% of the subjects had monthly family income of 2 million won or more. 76.9% of the subjects had purchased EFAP already. The reason of purchasing EFAP was mainly "good for health" (80.3%), and reason for non-purchasing was "high prices" (28%) or "not so trustworthy" (25.6%). The most purchasing frequency was "once a week" (29%). 46.7% of the subjects spent 20% of their agricultural product cost for EFAP and 38.7% of them spent less than 30,000 won per month for EFAP. On checking of EFAP labeling, the housewives scored 3.59 for the validate date, 3.25 for the place of origin, 2.8 for the quality certification mark by 4-point Likert scale. 65.1% of the subject had intention to increase purchasing of EFAP in future. To promote the consumption of EFAP, the improvement factors were price-cutting (47.9%), trust on producers (18.2%) and quality betterment (17.7%). Accordingly, the consumers prefer EFAP for wellbeing health of families; however, they hesitate to buy due to their high price and the low reliability on producers of EFAP. Thus the producers and the related organization of EFAP should contrive proper countermeasures to increase consumer's satisfaction level on their credibility and price of EFAP.

• 대한지역사회영양학회지
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• 제23권3호
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• pp.234-242
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• 2018

Objectives: This study was to investigate the perception of mothers of elementary school students regarding environment-friendly agricultural products in school foodservice. Methods: A total of 282 mothers whose children were receiving environment-friendly agricultural products during elementary school foodservice in Gyeonggi participated in this questionnaire survey. The survey was conducted to investigate respondents perception and satisfaction with environment-friendly agricultural products in their children's school meals from May 29 to June 9, 2017. Results: About 79% of the subjects were satisfied with school foodservice. The most important aspects of school foodservice were nutrition (35.8%) and sanitation (34.8%). Over 80% of the subjects were aware of environment-friendly agricultural products and about 54% of the subjects checked for a certification mark when purchasing environment-friendly agricultural products. Additionally, 72.3% of the subjects knew that environment-friendly agricultural products were used at school. The advantages of using environment-friendly agricultural products in school foodservice were safety (75.5%) and high food quality (16.3%). About 66% of the mothers knew the school was receiving support from the city or education office for using environment-friendly agricultural products. Additionally, 74.5% of the mothers responded that they are willing to pay for use of environment-friendly agricultural products when subsidies were not supported. Conclusions: The positive perception and high support for use of environment-friendly agricultural products in school foodservice among elementary students' mothers can be used as basic data for expansion of the use of environment-friendly agricultural products in school foodservice.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2009년도 추계학술대회
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• pp.1042-1045
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• 2009

우리가 살아가는데 중요하고 빼놓을 수 없는 요소 중의 하나인 음식(食), 요즘 이 음식(食)재료 중의 하나인 농산물을 구매할 때, 소비자가 해당 농산물을 신뢰하기가 어렵다. 그 이유는, 해당 농산물에 대한 생산 정보를 쉽게 얻을 수 없고, 만약 얻을 수 있더라도, 고작 생산 국가 정도의 정보만이 표기되어 있을 뿐, 생산자, 생산지, 잔류 농약, 그리고 토질의 상태 등, 믿을 수 있는 정보를 얻을 수 없기 때문이다. 이에 따라 소비자들은 해당 농산물을 구매하려 할 때, 신뢰할 수 있는 정보를 제공해주길 원한다. 이에 본 논문에서는 RFID(Radio-Frequency IDentification) 리더기를 이용해 해당 제품에 부착된 RFID 태그를 읽어, 획득한 인증번호를 웹서버에 전송하여 생산 정보 및 안전성 검사 정보를 얻고, 이를 소비자에게 제공하여 해당 농산물에 대하여 신뢰를 줄 수 있는 농산물 생산이력정보 제공 시스템을 구현하였다.

• 한국식품영양과학회지
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• 제42권1호
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• pp.114-119
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• 2013

본 연구에서는 학교급식에서 친환경 급식의 날을 운영하는 초등학교와 중학교, 운영하지 않는 초등학교와 중학교 학생의 친환경 농산물에 대한 인식과 학교급식 만족도를 조사하여 친환경 급식의 날 운영 특성과 문제점을 파악하고 학교급식의 질과 만족도 향상에 기여할 수 있는 기초자료를 제시하고자 실시하였다. 친환경 급식의 날을 운영하는 초 중학생의 친환경 농산물에 대한 인식에서 운영교 학생은 친환경 농산물이란 유기농산물이라고 답한 비율이 높은 반면, 비운영교 학생은 무농약 농산물이라고 답한 비율이 높았다. 친환경 농산물을 선택하는 방법은 초 중학생 모두 품질인증 표시를 보고 구분한다는 응답이 가장 높았다. 가정에서 친환경 농산물을 사용하는 빈도는 초등학생의 경우 친환경 급식의 날 운영교에서 매일 사용한다는 응답이 42.1%로 비운영교의 25.0%보다 유의하게 높았다(p<0.01). 학생의 친환경 급식의 날 운영에 따른 급식만족도는 친환경 급식의 날을 운영하는 초등학교와 중학교가 운영하지 않는 학교에 비해 유의적으로 높게 나타났다(p<0.05). 이상의 연구결과를 종합할 때 친환경 급식의 날을 정기적으로 운영하는 초등학교와 중학교의 학생들의 학교급식 만족도가 비운영교의 학생에 비하여 높았다. 앞으로 학교급식에서 학생들의 기호를 고려한 메뉴 개발 및 조리법의 다양화 등으로 우수하고 안전한 친환경 농산물의 사용을 보다 폭넓게 확대하는 방안에 대한 노력이 이루어져야 할 것이다.

• 자원리싸이클링
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• 제19권3호
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• pp.62-70
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• 2010

종이에 대한 수요가 꾸준히 증가함에 따라 백상지 고지(White ledger)나 신문지 고지(Old newspaper pulp)등의 재활용지에 대한 중요성이 지속적으로 증가하고 있다. 또한 재활용지의 사용은 산림자원의 보호와 지구온난화 등의 환경문제 차원에서 더욱 부각되고 있다. 하지만 재활용지의 경우 종이에 필수적인 광학적 성질이 저하하고 기계적 성질이 감소하는 등 일반 종이에 비해 단점을 가지고 있다. 이러한 재활용지의 문제점을 보완하기 위해 입자 크기에 따라 $0.1{\mu}m{\sim}0.9{\mu}m$의 교질형 초미립자와 $0.1{\mu}m{\sim}0.9{\mu}m$의 입방형 미립자로 나눠지는 침강성 탄산칼슘을 In-situ 공정으로 재생펄프 표면에 합성하였다. 서로 다른 결정 형태와 크기가 다른 침강성탄산칼슘이 재활용지의 광학적 기계적 물성에 어떠한 영향을 주는지 연구하였다. 또한 화학펄프와의 혼합을 통해 침강성 탄산칼슘이 코팅된 재생펄프의 기계적 물성을 감소시키는 점을 보완하여 다른 첨가물에 전혀 의존하지 않고도 우수 재활용 인증마크인 GR규격을 만족하는지 알아보았다.

• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.396-404
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• 2018

본 연구는 정부의 소규모외식업에 대한 지원정책의 일환인 착한가격업소에 대한 소비자의 인식에 관한 주관성 연구를 통하여 정부지원정책이 외식업소의 경영자입장에서 보다 이용자의 입장에서 어떤 효과가 있는지를 파악하기 위하여 착한가격업소 지정 외식업소 이용에 대한 소비자의 주관적 관점을 분석하고자 Q-방법론을 선택하여 탐색적 연구를 진행하였다. 이를 위해 진술문카드를 응답자가 분류하는 방법으로 분석 작업이 행해졌고 Q모집단을 선정하여 구성하고, 이를 통해 진술문을 작성한 후 P샘플을 선정, 분류작업을 거쳐 얻어지는 Q-sort를 PC QUANL 프로그램을 이용하여 Q요인분석을 통해 분석하였다. 분석결과 총 4가지의 유형으로 분류되었는데, 제1유형[(N=5): 가격대비 양적추구형], 제2유형[(N=2): 가격대비 맛추구형], 제3유형[(N=2): 청결추구형], 제4유형[(N=1): 위치확인형] 등으로서 각 유형마다 각각의 특징이 있는 것으로 나타났다. 이러한 분석을 통하여 검출된 각각의 주관적 의견은 추후 다양한 연구의 밑거름이 될 것이며 향후 착한가격업소의 마케팅 수립과 정부의 외식업소 지원정책 방향에 있어 참고자료로 활용될 수 있을 것이다.

• 한국식품영양학회지
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• 제29권2호
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• pp.206-217
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• 2016

This study was conducted to assess the recognition and consumption of health functional food (HFF) of the college students in the Northern Gyeonggi-do area (Republic of Korea). To accomplish this, a survey was conducted to investigate 360 college students (183 males and 177 females) regarding their general characteristics, as well as the recognition, knowledge, considerations, purchases and consumption of HFF. Most male and female students (68.9% and 61.6%, respectively) were unaware of the HFF certification mark, however, more females(58.8%) were aware of the legal HFF definition compared to males (36.6%). The HFF advertising routes for males and females were 'TV radio' (43.2% and 43.5%, respectively) and 'internet smart phones' (19.7% and 27.1%, respectively). The main factor considered for selection and the most serious problem concerning HFF by males and females were 'effectiveness' (36.1% and 43.6%, respectively) and 'hype (exaggerated advertisement)' (35.0% and 55.9%, respectively). The main purchase route by males and females was 'pharmacy' (35.2% and 27.8%, respectively). The main reason for HFF product purchase by males and females was 'health promotion' (38.8% and 29.4%, respectively) and the main reason for not purchasing an HFF product was 'no health problem'(34.8% and 36.7%, respectively). The percentage of HFF consumption was 46.0% in males and 69.8% in females. The main HFF product consumed by males and females was 'vitamin mineral' (36.9% and 43.5%, respectively). The main reason for HFF consumption by males was 'health promotion' (31.0%) and females was 'recovery from fatigue' (21.8%). The main reason for not consuming HFF by males and females was 'no health problem' (38.4% and 41.5%, respectively). These results suggest the need to provide correct information concerning HFF to college students. Based on these results, greater efforts should be made to provide meaningful information regarding factors affecting purchase and consumption patterns for college students related to the research and development of HFF in the Northern Gyeonggi-do area.