• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.169-179
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• 2020

This study examines the drivers and implementation of intrapreneurship strategy in a property service company. Using a qualitative case study approach, the study interviewed four managers involved in related intrapreneurship initiatives. The data was validated by an expert and a practitioner from a different company. The implementation of the company's intrapreneurship strategy is limited to improving new ways of working and developing products and services. However, business development and the creation of new business models are still limited. From several intrapreneurship driving factors, it was observed that the company practices are considered adequate with regard to top management support, leadership, flexibility in carrying out work, as well as in fairly harmonious arrangements for ongoing business relationships with the intrapreneurship projects. On the other hand, human resources with entrepreneurial behavior are still minimal. Similarly, the driving factors in reward and training that promote entrepreneurial behavior are also considered to be insufficient. The application of intrapreneurship as a strategy requires understanding and commitment from all parties in the organization. This study provides insight into the Indonesian context and proposes that intrapreneurship initiatives are less likely to succeed if they are not supported by developing a more systematic entrepreneurial mindset, behavior, and culture.

• Asian Journal of Innovation and Policy
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• 제5권1호
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• pp.1-18
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• 2016

Catch-up is a well-known and familiar terminology for innovation scholars in developing countries such as Taiwan, Korea and China. The strategy, however, is too difficult to perform in each industry. This study looks into a catch-up strategy that Apple and Xiaomi used and examines the results on the creative imitation of business model in the smartphone industry. It is quite surprising that even Apple is based on catch-up strategy. They wanted to catch-up Nokia. Our case study shows that these two companies quickly caught up with the leaders, and the common feature of their strategy is characterized as creative imitation of business model. Creative imitation of business model is different from creative imitation of innovation. Furthermore, this research confirms that the creative imitation of business model leads to aggressive creative innovation.

• 4차산업연구
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• 제1권1호
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• pp.1-10
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• 2021

Purpose - This case study analyzes the internationalization strategy and innovation strategy as key factors contributing to the business success of CAP, a small and medium-sized manufacturing company in Korea producing auto parts such as wipers. This study describes the diversification strategies conducted by CAP Corporation and highlights the company's core competencies that have largely contributed to their global competitive success. Research design, data, and methodology - This paper provides in-depth case study on how CAP was able to grow into a hidden champion company, focusing on their strategies since its establishment. In particular, by analyzing the success factors centering on CAP's aggressive innovation strategy and internationalization strategy, it presents guidelines for small and medium-sized enterprises in Asian countries to become a Hidden Champion company. Result - CAP's product technology has successfully established innovative system on their product called 'vertebra spring' to distribute uniform pressure to the rubber to ensure performance as well as durability of their products. In order to continue benefiting from utilizing core competence and to continue pursuing technological advancement in the wiper industry, CAP has launched a wide range of products (flat blade, conventional blade, hybrid blade) applicable to 95% of the vehicle in the market. Conclusion - Taken together, CAP has many aspects of a hidden champion company by investing in R&D up to 8% of its annual sales to R&D investment even during the crises situation. This number is about 3.36 times higher than the average ratio of listed companies in Korea. Furthermore, the leadership of the management team as well as their vision toward the global market and strong commitment to innovation enabled CAP to become the world's fifth-largest wiper and Asia's No. 1 wiper manufacturer.

• Asia Marketing Journal
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• 제16권3호
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• pp.101-118
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• 2014

Parkland, which is one of the pioneer brands in men's fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market. This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland's brand strategy focusing on brand environment and positioning. Accordingly, the study analyzes the target concept and basic direction of the brand repositioning in terms of the repositioning strategy process, and from an integrated marketing perspective, examines the specific implementation program for repositioning. Finally, the study addresses the outcomes of brand repositioning efforts as well as steps to be taken in the future.

• 기술혁신학회지
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• 제15권4호
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• pp.766-782
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• 2012

과학기술이 갈수록 고도화되고 이해관계자가 증가하면서 특정 과학기술 분야에 대한 국가 전략의 수요는 증가하고 있다. 특히 한국은 이러한 경향이 높아 100여개 이상의 과학기술 관련 국가계획이 수립되어 실행 중이다. 그러나 이와 관련된 과학적인 방법론을 정립하기 위한 학술적 시도는 드물다. 본 논문에서는 이러한 문제의식을 바탕으로 특정 분야의 과학기술 전략 수립을 위한 방법론을 제시하고 사례연구를 통하여 그 유용성을 확인하고자 한다. 먼저 문헌분석을 통하여 국가 과학기술전략 수립에 관한 선행 사례와 국가 과학기술전략의 개념에 대하여 알아본다. 또한 대표적 과학기술 관련 법령과 그에 따른 기본계획을 검토하여 위에서 제기된 문제의 현황을 살펴본다. 한편, 틀로써 PEST, SWOT-AHP 방법론을 제안하고 방법론의 특징과 적용 분야 등을 확인한다. 사례연구는 핵융합 연구개발 사업의 전략 수립에 대하여 진행한다. 이를 위하여 핵융합 연구개발 로드맵을 근거로 한 환경 분석 내용에 대하여 PEST, SWOT-AHP를 적용하고 핵융합 연구개발에 관한 국가 과학기술 전략을 도출하여 제안된 틀의 유용성을 검증한다. 실증분석 결과, 향후 핵융합 연구개발을 위해서는 기술개발 선도, 기초연구 및 인력양성 강화, 기술사업화 및 사회적 수용성 제고, 국제협력 연구 강화 등 4개의 전략을 도출하고 그 우선순위를 파악함으로써 제시된 틀의 유용성을 확인할 수 있었다.

• Asia Marketing Journal
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• 제6권2호
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• pp.69-87
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• 2004

본 사례는 신규 정보통신 서비스인 KT 네스팟의 태동과 첨단기술 기반의 틈새적 서비스로부터 대중적 서비스로 변화하려는 2003년 초까지의 약 1년 6개월에 걸친 마케팅 활동을 소개함으로써 첨단 정보통신 기술상품의 마케팅 전략을 살펴보았다. 첨단 정보통신 기술상품은 제품의 특성상 시장 진입기에서 성장기로 넘어가는 전략이 특히 중요하며, 이를 성공적으로 수행하기 위해 실시한 실제 마케팅 사례를 살펴보았다.

• KIEAE Journal
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• 제13권4호
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• pp.75-86
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• 2013

Under the powerful influence of economical and social transformation, namely Post-Industrialization since the 1980's, old industrial cities in western europe faced a severe urban crisis such as high unemployment rates, demographic decline, urban slums, lack of infrastructures and economic shocks. In order to overcome their urban decline, They had to attempt to find a creative re-modelled and re-imaged Urban Development Strategy for the future. Thus Urban Regeneration has been a serious issue of debate in europe. First of all, Urban Regeneration based on cultural strategy have played an increasingly important role in the Post-Industrial cities and regions since 1980's. The purpose of this study is to find out the organized characteristics of Urban Regeneration based on Cultural Strategy by analyzing successful overseas case "Landesgartenschau in Ruhrgebiet, Germany, where has been changed from an old industrial city to a Culture-Service- based City significantly over last several years. It's inner-city old industrial areas with amount of derelict under-used industrial Heritages have been remodelled and reimaged to a creative and attractive public spaces involving Arts and cultural activity by Urban Regeneration based on Cultural Strategy, namely, "Landesgartenschau".

• 동아시아경상학회지
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• 제9권1호
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• pp.53-61
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• 2021

Purpose - This study aims to understand the phenomenon called "regional multinational" in the geographical expansion of multinational enterprises and to find some evidence whether globalization of multinational enterprises tends to have a strong home region bias. Research design, data, and methodology - Through an in-depth case analysis, we analyze the series of strategic behaviors Wal-Mart made in South Korea from its entry in 1998 to its withdrawal in 2006. Then, we discuss the plausible causes of this exit, seeking to provide some evidence on the "regional multinational" phenomenon. Result - This study finds some evidence on the regional-based expansion of multinational enterprises. Our case study shows that Wal-Mart in South Korea focused on global standardization strategy and made an exit from the market as they were faced with increasing localization demands. From the perspective of multinational enterprises' globalization strategy, Wal-Mart's exit from the South Korean market can be considered as a strategic exit. Conclusion - The findings of this study suggest that while national responsiveness and localized adaptation are considered as a panacea for penetrating international markets, in reality most multinational enterprises attempt to add value primarily by capitalizing on similarities across markets and remain as regional multinationals.

• 산업경영시스템학회지
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• 제28권2호
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• pp.69-74
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• 2005

As today's Information Technology (IT) becomes more global and specialized the importance of Information Technology Architecture (ITA). Based on the case study of e-commerce, this paper presents a systematic approach to Information Strategy Planning (ISP) with ITA. To implementation of strategic approach, ITA is developed to establish e-commerce projects. It is believed that the Chief Information Officer (CIO) will be more receptive to results that include ISP and ITA are combined simultaneously.

• 한국산업정보학회논문지
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• 제27권1호
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• pp.93-109
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• 2022

오늘날 고객과 정보와 서비스를 결합하는 디지털전환은 산업전체의 판도를 바꾸는 새로운 비즈니스 모델이 등장하며, 고객의 가치를 창출하는 핵심 경쟁력으로 제시되었다. 이러한 관점에서 본 연구는 숙박정보를 제공하는 앱서비스 사례를 기반으로 디지털전환이 기업에 미치는 영향력을 분석하여 경쟁우위요인을 도출하하였다. 본 사례연구는 숙박예약서비스 산업에서 디지털전환시운영프로세스에서 사용자의 참여를 확대하고, 그 과정에서 사용자에게 새로운 선호요인을 제안하여 경쟁력을 높일 수 있는 서비스방안을 분석하였다. 분석결과, S사의 5가지 경쟁요인 분석을 통해 운영프로세스 상에서의 고객서비스 가치 모델을 도출하였다. 본 연구 결과는 서비스산업에서 디지털전환 시 기초자료로 활용될 수 있다.