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http://dx.doi.org/10.7545/ajip.2016.5.1.001

Creative Imitation as Catch-up Strategy: A Business Model  

Lee, Seung-Hyun (Korean Women's Development Institute)
Kwon, Youngkwan (Korea Fair Trade Mediation Agency, Department of Science and Technology Policy, Hanyang University)
Lee, Ji Hye (Ewha Woman's University)
Park, Young-Il (Ewha Woman's University)
Publication Information
Asian Journal of Innovation and Policy / v.5, no.1, 2016 , pp. 1-18 More about this Journal
Abstract
Catch-up is a well-known and familiar terminology for innovation scholars in developing countries such as Taiwan, Korea and China. The strategy, however, is too difficult to perform in each industry. This study looks into a catch-up strategy that Apple and Xiaomi used and examines the results on the creative imitation of business model in the smartphone industry. It is quite surprising that even Apple is based on catch-up strategy. They wanted to catch-up Nokia. Our case study shows that these two companies quickly caught up with the leaders, and the common feature of their strategy is characterized as creative imitation of business model. Creative imitation of business model is different from creative imitation of innovation. Furthermore, this research confirms that the creative imitation of business model leads to aggressive creative innovation.
Keywords
Catch-up strategy; creative imitation; innovation; business model; strategy of follower;
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