• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.223-230
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• 2012

This study researched the relationship between the element of "Favorable and Friendly" emotion on product design and the consumer's reaction to it. The emotional elements used here were proposed in the existing study. The research method was divided into 1st test and 2nd test. In the 1st test result, Favorable was related to "want to own, simple, new product and high-class", and also connected with "digital product, gaming product and computers". The products related to Friendly had association with the items about "interesting, cute, familiar, warmth and soft", and also connected with "simple product (toylike, household items, etc), low-price product, product which likes a friend, soft product, kitchen product and beauty treatments product, and so on". In the 2nd test, the preference of emotional product was high than general product, and it was known from the evaluation about design preference and design elements. If the preference was high following the order as: "Formativeness> Trend> Aesthetics> Color", the difference among the scores were small. And then the result about the relationship of emotional design factor "Favorable & Friendly" and evaluation of design preference & design elements was extraction.

• The Research Journal of the Costume Culture
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• v.17 no.3
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• pp.523-534
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• 2009

The purpose of this study is to categorize the dimensions of the visual evaluation of the costume details of the retro romantic fashion and to research on the costume details and the visual evaluation by evaluators' gender, age, and major, and on their preferences. Quantitative research were conducted for this study. Based on the pictures, 10 costume details were selected for the survey questions and data were collected. All 446 subjects who participated in this research were college students(males and females) residing in or near Seoul. Data were collected in September, 2008. The collected data were statistically analyzed using SPSS which included: factor analysis, Cronbach's $\alpha$ reliability analysis, three-way ANOVA, two-way ANOVA, one-way ANOVA, Duncan's multiple range tests, and the t-test. The results of visual evaluation of retro romantic fashion are as follows: First, as a result of the factor analysis of the costume detail evaluation, five factors including attractiveness, decorativeness, cuteness, retro, and femininity surfaced. Second, the gender difference in the results of the research revealed that women rated decorative, cute, retro, and feminine characteristics higher than men did. Third, there were significant interactive effects in attractiveness and femininity depending on costume details and evaluators' gender. Fourth, subjects majoring in fashion valued attractiveness and femininity of the stimulus over non-fashion majoring subjects. Fifth, there were significant differences in the preferences of costume details depending on gender.

• The Research Journal of the Costume Culture
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• v.12 no.2
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• pp.199-210
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• 2004

This study was intended to identify the differences in perception of image words and perception dimension of desired image according to sex variable for college students in a school context. Data were collected by questionnaires distributed to 443 college students from August to September of 2000. After eliminating incomplete questionnaires, 396 were analyzed. As results of factor analysis, 7 desired image factors were determined for male and female, respectively. On the basis of these results, major perception differences were identified according to sex variable. Differently-perceived image words were as fellows: For intellectual image, male relates it with sporty while female relates it with graceful; for masculine image, male relates it with mature while female relates it with sporty; and for feminine image, male relates it with sexy and graceful while female relates it modest, pure, and cute. Multidimensional scaling was employed to determine the perception dimension of desired image. Two dimensions were accepted to interpret the results for both sex, respectively. 'Feminine-masculine' and 'conspicuous-plain' were criteria for male students, while 'unnatural-natural' and 'feminine-masculine' were criteria for female students.

• Journal of the Korean Society of Costume
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• v.50
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• pp.23-32
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• 2000

This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.

• International Journal of Costume and Fashion
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• v.12 no.1
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• pp.49-63
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• 2012

The objectives of this study were to investigate appearance management behaviors and hairstyle preferences in accordance with personality types and self-image, and to examine the characteristics that influence simultaneously the appearance management behaviors. A survey was used for as for this research. The personality properties of introversion and extroversion were further divided, based on the aspects of emotions, thoughts, behaviors, and interpersonal psychological functions. The subjects were 383 girls in their first year of high school in Seoul. The extrovert type showed a higher level of management for clothing, hair and face than the introvert type. The emotional extrovert type and the interpersonal extrovert type showed the highest level of clothing management, the active extrovert type showed the highest level of face management, and the interpersonal introvert type showed a very low level of hail management. The high school girls who had a higher social and mature self-image showed a higher level of clothing, hair and face management. Introverted girls preferred a mid-length straight hairstyle more than extroverted girls. The higher the social and mature self-images girls had, the more they preferred a long wave hairstyle. The higher the cute image they had, the more they preferred wave hairstyle. The entire appearance management behavior was affected significantly by extroversion, mature image, and allowance, simultaneously.

• Journal of the Korean Society of Costume
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• v.64 no.1
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• pp.89-105
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• 2014

This study researched the changes in everyday wear in China since the mid-20th century. The study was conducted by interviewing 13 Chinese persons who were familiar with the public awareness and donning practices of the Chinese from 1949 to now, and the results were analyzed through categorical analysis and subject analysis. First of all, due to the influences of Zhongshan-zhuang, Liening-zhuang and Bulaji, political characteristics were represented the most during the reconstruction time, and during this time, Jieyueling also became famous. Second, during the period of the Cultural Revolution, the government used many mechanisms to control people's thought, so Junfu/Junbianfu and sailor shirt were the most common clothing. Third, information from the West began to enter the Chinese market and it started to influence and change the Chinese thinking. Suit, bat wing sleeves, colorful skirt, flares and jeans became more and more popular in the reform and open times. Fourth, during the personality expression time, people not only copied fashion icons' styles, but also created new styles like sexy, cute, ethnic, K-pop, street, and DIY style, in order to show their personality. Finally, during these 60 years, the changes of Chinese everyday wear were characterized by de-politicization, ready-made, diversification and individualization.

• Journal of Fashion Business
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• v.13 no.1
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• pp.91-101
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• 2009

The purpose of this study is to develop semantic differential scales which are necessary to evaluate visual image and effect of flare skirt. As a result of the first survey of 362 female college students, the most effective factors for shape of flare skirt are silhouette, volume of flare, and skirt length. Based on this result, we made flare skirt simulation for visual evaluation with using I-Designer program. 4 kinds of volume of flare($90^{\circ},\;180^{\circ},\;270^{\circ},\;360^{\circ}$) and 3 kinds of skirt length(48cm, 58cm, 68cm) are combined as variables for flare skirt of visual evaluation. For the second survey of 362 female college students, we asked to write suggested adjectives freely. As a result, we could draw out 210 adjectives. 'Feminine' was most frequently used word for flare skirt, and then, 'vivid', 'rhythmic', 'cute', 'soft', 'fat', and 'comfortable' in this order. With considering frequently used words in the preceding study, we selected 41 adjectives. Antonyms were selected from the resulted frequency of this study and preceding study, and the rest of words were found from dictionary. From these process, we developed semantic differential scales for visual image and effect of flare skirt.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.650-656
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• 2005

The objective of this study is to analyze the formative attributes of face by measuring the shape and features of face. The faces of women in 20's were taken by digital camera and measured, then it has conducted a statistical analysis using a SPSS for factor analysis, correlation and cluster analysis. The findings are that it is consisted of six(6) different factors and it is responsible for 73.93%. In Factor 1 and Factor 2, it has explained the most significant factor to determine the shape of face. The result on cluster analysis is that it is classified into 5 groups and it is as follows. Attributes of each group is that Group 1 has a wide and long forehead, small and longish chin-line and chubby cheeks that represent polished and modern images, while Group 2 has small and longish forehead and chin-line that represent classical and mature images. On the other hand, Group 3 has a narrow forehead, small and longish chin-line and upward-style eyebrows that represents provocative images, whereas Group 4 has a shaped style that represent intellectual images and Group 5 has small and longish forehead and chin-line and cheekbones that represent polished and cute images.

• Journal of Fashion Business
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• v.18 no.1
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• pp.101-117
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• 2014

The purpose of this study is to investigate domestic and foreign fashion sock design trends and suggest a proposal for competitive fashion sock design developments. The methods of this study are undertaken by literature review and design trend analysis. For the design trend analysis, in the case of domestic cases, 209 pictures from 7 brands, and in the case of foreign cases, 870 pictures from 10 brands are being chosen. In terms of analysis criteria, the colors, patterns, lengths and images of both the domestic and foreign socks are being compared. As a result, among the fashion foreign socks, more than 4 colors are the most common, and dark & dark grayish, strong & deep color tones are the most popular. Also, the stylized, geometrical patterns, and casual, cute and unique images are generally used. In the case of domestic fashion socks, 2 colors are the most common with vivid, strong & deep color tones as the most popular. Furthermore the patterns are limited to geometric patterns, and the images of socks are inclined to be too casual. To enhance the competitiveness of Korean sock designs, the variety of patterns and images are essential.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.12 no.2
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• pp.119-123
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• 1979

The cute toxicity test of mercury, cadmium and copper to yellowtail, Seriola quinqueradia, and to rock-bream, Oplegnathus fasciatus, were conducted by static bioassays from 18 July to 27 October, 1978. In the tests, tile least sensitive heavy metals were cadmium to rock bream and copper to yellowtail. The test species were most sensitive to mercury among all the chemicals used. The 24hr-LC 50 value for the yellowtail was 0.11mg/l for mercury, 0.82mg/l for cadmium and 1.03mg/l for copper. While the 48hr-LC 50 value for the rock bream was 1.40mg/l for mercury and 1.73mg/l for copper.