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Appearance Management Behaviors according to Personality Type and Self-Image of High School Girls  

Hwang, Sun-Ae (Major in Home Economics Education, The Graduate School of Education, Sungshin Women's University)
Lee, Myoung-Hee (Dept. of Clothing, Sungshin Women's University)
Publication Information
International Journal of Costume and Fashion / v.12, no.1, 2012 , pp. 49-63 More about this Journal
Abstract
The objectives of this study were to investigate appearance management behaviors and hairstyle preferences in accordance with personality types and self-image, and to examine the characteristics that influence simultaneously the appearance management behaviors. A survey was used for as for this research. The personality properties of introversion and extroversion were further divided, based on the aspects of emotions, thoughts, behaviors, and interpersonal psychological functions. The subjects were 383 girls in their first year of high school in Seoul. The extrovert type showed a higher level of management for clothing, hair and face than the introvert type. The emotional extrovert type and the interpersonal extrovert type showed the highest level of clothing management, the active extrovert type showed the highest level of face management, and the interpersonal introvert type showed a very low level of hail management. The high school girls who had a higher social and mature self-image showed a higher level of clothing, hair and face management. Introverted girls preferred a mid-length straight hairstyle more than extroverted girls. The higher the social and mature self-images girls had, the more they preferred a long wave hairstyle. The higher the cute image they had, the more they preferred wave hairstyle. The entire appearance management behavior was affected significantly by extroversion, mature image, and allowance, simultaneously.
Keywords
appearance management behaviors; personality; introversion; extroversion; self-image;
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