• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.25-39
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• 2019

본 연구에서는 중년여성을 대상으로 골프재미요인과 지속행동의도 관계를 분석하고, 여가몰입의 매개효과 검증을 실시하였다. 이를 통해 중년여성이 골프 활동을 통해 중년의 삶을 긍정적인 방향으로 변화시키는 과정을 규명하고 이론적 토대를 바탕으로 골프산업 발전을 위한 기초 자료를 제공하는데 그 목적이 있다. 자료처리는 SPSS 25.0 Window Version을 이용하여 탐색적 요인분석(Exploratory Factor Analysis: EFA)과 AMOS 25.0 통계프로그램을 활용하여 확인적 요인분석(Confirmatory Factor Analysis: CFA)과 구조방정식모형분석(Structural Equation Model: SEM)을 실시하였다. 그 결과 첫째, 골프재미요인은 여가몰입에 유의한 영향을 미치는 것으로 나타났다. 둘째, 골프재미요인은 지속행동의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 여가몰입은 지속행동의도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 골프재미요인과 지속행동의도 관계에서 여가몰입은 부분 매개효과가 있는 것으로 나타났다. 따라서 골프산업의 발전과 중년여성 골프참가자를 골프장으로 유인하기 위해서는 골프재미요인을 통한 즐거움이 선행되어야 판다고 판단된다. 이를 위해 여가몰입을 활용하여 만족감을 높여주고 지속적으로 참여할 수 있는 다각화된 방안이 모색되어야 한다고 사료된다.

• 대한가정학회지
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• 제47권6호
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• pp.51-66
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• 2009

The purpose of this study was to develop a model for preschool children's self regulation by examining the effects of maternal parenting variables on preschool children's self regulation. The subjects were 1219 mothers of 4- to 6-year-old preschool children attending kindergarten or child care centers located in Seoul and Kyunggi Province, Korea. For data analysis, exploratory factor analysis(EFA) and confirmatory factor analysis(CFA) were applied to the survey data in the first phase and structural equation modeling(SEM) analysis in the second phase. The major results of this study were as follows: maternal parenting stress and maternal behavior were the most direct influential variables on preschool children's self-regulation. Moreover, maternal parenting efficacy was indirectly mediated through maternal behavior.

• 감성과학
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• 제17권2호
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• pp.13-24
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• 2014

Mobile phone makers compete for market shares through domination in media advertisements. These include domination of advertisements (Ads) in TV and the internet. However, the abundance and complexity of the competitions of Ads in TV does not guarantee advertising success which can influence consumers' emotion and the purchase intention towards the brand. This research analyses the case of a directional model on Attitude-towards-the-Ad model as a baseline into a new proposed correlation models (MacKenzie, Scott, &Lutz, 1989). The survey targets the involvements of Asian smartphone owners' attitude on advertisements, brands and purchase intentions. CFA (Confirmatory factor Analysis) was used in the research experiments, including hypothesis testing, the outcome of model fit which revealed significant levels and were successful. The study revealed that all three paths have consistently high coefficient paths (Attitude to Ads - Attitude to Brands - Purchase Intention), showing significant value of (${\beta}$=>.80), which supported each correlation factors. Therefore, this structural model, could set standards for creative managers and advertising teams to improve the brands visibility and build strong influences on attitudes in advertisements and improve purchase intentions.

• Journal of Preventive Medicine and Public Health
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• 제29권2호
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• pp.255-264
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• 1996

정상적으로 일상생활을 영위하는 사람들을 대상으로 스트레스 수준을 가늠하고, 스트레스에 대한 조정기전을 밝히고자 하는 목적으로 개발된 사회 심리적 건강 측정 도구(PWI)의 신뢰도 및 타당도를 평가하기 위하여, 의과 대학생을 대상으로 4주간격으로 두 차례의 설문 조사를 실시하였다. 내적 일치도를 나타내는 Crohnbach's $\alpha$계수가 0.93의 값을 보였다. 4주의 간격을 둔 검사-재검사 신뢰도는 1차조사의 성적과 2차조사의 성적 사이 Pearson상관계 수가 0.72의 값을 보였다. 탐색적 인자 분석을 통해 고유값 1이상의 인자는 13개였다. 인자의 수를 4개로 지정하여 주축인자법과 직교 회전법으로 분석하여 인자 구조를 비교한 결과 첫번째 인자는 거의 일치하였으나, 3번째와 4번째 인자는 거의 일치하지 않았다. 확증적 인자분석을 통해 선행 연구의 4인자 모형과 이 연구의 탐색적 분석 결과에 나타난 4인자 모형의 적합도를 구한 결과 RMR값이 0.1미만인 것을 제외하고는 모든 적합도 지수가 부적합하게 나왔다 각 인자를 측정 변수로 간주하고 그 하부에 이론 변수로서 단일 인자가 존재하는 것으로 구성한 일차원적 단일 인자 모형에 대한 적합도는, 비록 이 모형이 오차 항의 상관성을 지닌 것이긴 하나 적합한 지수를 많이 보여, PWI가 2차원적 측정 구조를 가졌을 가능성을 제시하였다.

• 아태비즈니스연구
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• 제9권2호
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• pp.137-152
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• 2018

Hofstede cultural value model is one of the most influential model for cross-cultural studies to measure national difference. In this study, we examine that Hofstede Cultural Dimensions can be measured by World Value Surveys. Selected WVS questions for 31 measurable countries after Exploratory Factor Analysis(EFA) and Confirmatory Factor Analysis(CFA), approved valid through empirical analysis. It is applicable that Individualism values(IND) has related to 2 questionnaires including life satisfaction, Power Distance values(PDI) to 2 questionnaires about political action(Signing a petition and Joining in boycotts), Masculinity values(MAS) to 2 sexual-role questionnaires like "University is more important for a boy than for a girl", Uncertainty Avoidance values (UAI) to 3 questionnaires about confidence(Parliament, The Political parties and Justice System), Long-Term Oriented values(LTO) to 4 questionnaires including "How proud of nationality" and Indulgence versus Restraints values (IVR)to 2 questionnaires including Feeling of Happiness.

• 한국멀티미디어학회논문지
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• 제19권8호
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• pp.1574-1586
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• 2016

The aims of this research is to build Customer Delight index contents model for measuring the influential factors - Customer Delight and identify the relationship among Customer Delight, Customer Satisfaction and Customer Loyalty. Customer Delight hypothesis model was proposed by Catering Service Industry of Starbucks and validate the final questionnaire; 7 point Likert scale was used in the questionnaire, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) are used to analyze the reliability. And path analysis was used to evaluating the final hypothesis model. The results of this research was that the customer Self-involvement can lead to high awakening level and it also bring positive emotion to the customer. Awakening Level and positive emotion were the key factors for the Customer Delight. Instead of customer expectation, Customer Delight is based on customer awakening level and positive emotion which is different from Customer Satisfaction model. It is clearly to see the discrepancies between Customer Delight and Customer Satisfaction.

• 한국콘텐츠학회논문지
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• 제11권11호
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• pp.79-90
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• 2011

e-Book의 인터페이스 설계는 인쇄 텍스트를 읽고 이해하는 과정에서 시각적 경험에 의해 획득되는 물리적 요인을 반영할 필요가 있다. 이에 본 연구에서는 e-Book 인터페이스 설계를 위한 디지털 텍스트 구조의 물리적 요인은 무엇인지를 규명하고, 이를 반영한 프로토타입의 e-Book 인터페이스를 개발해 봄으로써 그 가능성을 확보하고자 하였다. 디지털 텍스트 구조의 물리적 요인을 규명하기 위하여 탐색적 요인분석과 확인적 요인분석이 실시되었으며, 이를 위해 237명의 대학생들이 설문조사에 참여하였다. 연구결과, 디지털 텍스트 구조의 물리적 요인에 대한 29개의 문항이 개발되었으며 신뢰도는 0.91이었다. 탐색적 요인분석 결과, 부피(volume), 깊이(depth), 밀도(density), 공간(space), 배열(layout), 형태 (format), 단서(signal), 크기(size), 그리고 길이(length) 등 9개의 요인이 도출되었으며, 설명량은 71.49%였다. 9개 요인의 구조에 대한 확인적 요인분석 결과, 각 요인의 적재량은 p<.01 수준에서 유의미한 것으로 나타났으며, 전체적인 모형 적합지수도 양호한 것으로 나타났다. 마지막으로 연구결과의 논의와 추후연구를 위한 시사점이 제시되었다.

• Journal of Preventive Medicine and Public Health
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• 제57권4호
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• pp.319-326
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• 2024

Objectives: Despite the importance of choosing and using a valid assessment tool for fear of cancer recurrence (FCR) for early detection and interventions, the validity of the FCR inventory has yet to be thoroughly investigated in Korea. This study explored the psychometric properties of the Fear of Cancer Recurrence Inventory-Severity (FCRI-S) subscale and assessed its applicability to cancer survivors in Korea. Methods: The survey involved 93 Korean individuals who had survived cancer. The reliability of the FCRI-S subscale was assessed using Cronbach's α and composite reliability (CR). Confirmatory factor analysis (CFA), along with tests for discriminant and convergent validity, was conducted to evaluate the construct validity of the FCRI-S subscale. Results: The FCRI-S subscale showed excellent internal consistency (Cronbach's α=0.88; CR=0.89). CFA showed a good factor structure for the FCRI-S subscale, and the correlations of the FCRI-S subscale with FCR-related measures (r=0.69 to 0.80) and other psychosocial measures (r=-0.23 to 0.37) confirmed both the convergent and discriminant validity of the FCRI-S subscale. Conclusions: This study confirmed the robust psychometric characteristics of the FCRI-S subscale among cancer survivors in Korea. The use of the FCRI-S subscale would be helpful for health professionals to rapidly screen FCR levels in clinical settings.

• 패션비즈니스
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• 제15권3호
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• pp.142-155
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• 2011

By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

• Journal of Preventive Medicine and Public Health
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• 제38권3호
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• pp.298-306
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• 2005

Objectives : To develop measurement scales of Internet addiction, and propose a Korean Internet Addiction Index (K-IAI) and classification criteria for Internet addiction from the threshold scores developed. Methods : The identification of the concept of 'Internet addiction' was based on the literature review. To select the scales, an exploratory factor analysis was applied. A construct validation was tested by a confirmatory factor analysis (CFA) with a structured equation model (SEM). In testing the validity of the classification criteria, ANOVA and non-recursive models with SEM were applied. Results : Out of 1,080 questionnaires distributed, 1,037 were returned,; a response rate of 96%. The Cronbach-$\alpha$ of all items was over 0.75. Using an exploratory factor analysis in the condition of a 6 factor constrain as the study model proposed, 23 of the initial 28 items were identified. In testing the discriminant and convergent validity of the selected 23 scales using CFA with SEM, the Internet addiction model explained about 93% of all variances of the data collected, and all the latent variables significantly explained the designated scales. A K-IAI was proposed using the T-scores of the sum of all factor averages. In the classification of users, the basic concept was a twostandard deviation approach of the K-IAI as the criteria of MMPI. The addiction group had a score ${\geq}70$ in the K-IAI, the pre-addiction group between ${\geq}50$ and <70, and the average user group <50. The Internet use times of the classified groups were statistically different in the ANOVA and multiple comparisons. Conclusions : The K-IAI is a reliable and valid instrument for measuring Internet addiction. Moreover, the taxonomy of the groups was also verified using various methods.