• Title/Summary/Keyword: By Attributes

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Importance and Performance Analysis of Customers' Selection Attributes for Social Enterprises Type Cafe (사회적 기업 형 카페 선택속성의 중요도 및 수행도 분석)

  • An, Hea-Young;Paik, Jin-Kyoung;Hong, Wan-Soo
    • Korean journal of food and cookery science
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    • v.29 no.6
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    • pp.637-645
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    • 2013
  • The purpose of this study was to investigate the consumers' selection attributes of social enterprises type cafe by IPA(Importance-Performance Analysis). Data were collected through a self-administered questionnaire by 309 random consumers in several social enterprises type cafes in Seoul and Gyonggi area. The data was analyzed using SPSS windows(ver. 17.0) for descriptive analysis, t-test, one-way ANOVA and factor analysis. The importance of cafe's selection attributes were divided into five factors including 'promotion and menu', 'service quality and atmosphere', 'location', 'taste', and 'brand name'. The mean scores of importance and performance for cafe selection attributes were 4.01 and 3.68 out of 5, showing a significant difference between importance and performance. According to the IPA results of 17 selection attributes for social enterprises type cafe, the selection attributes with relatively low performance but high importance(II quadrant) was 'easy accessibility'. The factor to be improved through the IPA was accessibility factor, showing that the consumers had a low satisfaction compared to the significance of cafe's location.

A Comprehensive Study on the Meal Intake Behavior according to Ramyun's Selection Attributes for Korean Adults (성인의 시판 라면류 선택 속성에 따른 식사 행동 차이에 대한 탐색적 고찰)

  • Jung, Hyo Sun;Yu, Kyung Jin;Yoon, Hye Hyun
    • Journal of the East Asian Society of Dietary Life
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    • v.22 no.6
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    • pp.895-902
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    • 2012
  • This study was conducted to understand the Ramyun's selection attributes of Korean adults and examine differences in demographic characteristics and meal intake behavior among three groups of samples divided based on the Ramyun's selection attributes. Self-administered questionnaires were completed by 702 adults, and data were subjected to frequency analysis, chi-square analysis, factor analysis, reliability tests, cluster analysis, and discriminant analysis using SPSS. The results of the study were as follows. The Ramyun's selection attributes for Korean adults investigated were food quality (four variables), price (three variables), and company reliability (four variables). Cluster analysis resulted in the subjects being divided into three groups according to their Ramyun's selection attributes, a high-selection group, mid-selection group, and low-selection group. Three groups of samples classified by Ramyun's selection attributes differed based on demographic characteristics (gender and education level) and meal intake behavior (meal numbers, reason for meal, meal time, and meal size).

Effect of Eating-Out Consumption Propensity on Selection Attributes for Dessert Cafe (외식소비성향이 디저트 카페 선택속성에 미치는 영향)

  • Yoon, Jung-Suk
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.31-41
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    • 2017
  • The purpose of this study was to verify the relationship of eating-out consumption propensity and selection attributes by consumers have been used dessert cafe and to provide the useful data for efficient establishing marketing strategies to dessert cafe managers. This survey was conducted from 7th to 22th on April, 2017 and a total of 250 responses were distributed, of which 232 were used for analysis, after excluding responses containing missing data. The results from this study are as follows. First, it was found that eating out enjoyment pursuit type and health pursuit type had significant effects on menu and service factor of selection attributes for dessert cafe. Second, only eating out enjoyment pursuit type had significant effects on visual factor of selection attributes for dessert cafe. Third, only health pursuit type had significant effects on health menu factor of selection attributes for dessert cafe. Fourth, economic value pursuit type and atmosphere pursuit type had significant effects on price factor of selection attributes for dessert cafe. This study contributes to useful results for establishing efficient marketing strategies to dessert cafe marketers by examining selection attribution of dessert cafe as recognizing eating-out consumption propensity.

The relationship between information recognition efficiency and formative attributes of infographics (정보 인식의 효율성과 인포그래픽의 시각적 조형성의 관계)

  • Lee, Soo-jin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.5
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    • pp.764-771
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    • 2018
  • This study focused on shape attributes in a basic study that identified infographics expression diversification and delivery efficiency based on formative attributes. To achieve that goal, formative attributes were categorized as geometric or expressional type, and significant differences between them were found by identifying the attributes of each type. The study analyzed the correlations between each infographic type's formative attributes and content delivery. The results found that regularity, clarity, visibility, and content delivery were attributes of the geometric type, whereas expressionality, visibility, clarity, and content delivery were attributes of the expressional type. Further analysis of the attributes focusing on content delivery found that regularity and visibility significantly influenced content delivery for the geometric type, and expressionality and clarity significantly influenced content delivery for the expressional type. Thus, this study empirically confirmed that formative attributes of infographics distinguished between expression types with statistically significant differences during the visualization process. And that specific factors influencing content delivery were formative attributes.

An Integration of Kano's Model and Exit-Voice Theory : A Case Study

  • Lee, Yu-Cheng;Hu, Hsiu-Yuan;Yen, Tieh-Min;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.10 no.2
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    • pp.109-126
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    • 2009
  • The purpose of this study was to examine overall customer satisfaction associated with medical service quality in Taiwan by integrated Kano's model and customer satisfaction index model. Another purpose was to confirmed nonlinear and asymmetric relationship of Customer Satisfaction and Quality Performance by the research outcome. By analyzing 1,100 patients or their family members, this study used the structural equation model (SEM) with AMOS software for data analysis. The results show that must-be attributes, one-dimensional attributes and attractive attributes had a direct effect on overall customer satisfaction, Surprisingly, overall customer satisfaction had positively influenced customer loyalty customer satisfaction had negatively influenced customer complaints. The study also found that customer complaints have direct effect on customer loyalty. Importantly, the study found out the must-be attributes, the attractive attributes and one-dimensional attributes increased, the level of overall customer satisfaction also increased. The customer satisfaction positively influences customer loyalty in medical service quality in Taiwan. The findings might reveal new insights for researchers dealing with quality of medical service and for hospital managers who devote resources exclusively to achieving highest possible levels of patient satisfaction.

Handwritten Numerals Recognition Using an Ant-Miner Algorithm

  • Phokharatkul, Pisit;Phaiboon, Supachai
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.1031-1033
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    • 2005
  • This paper presents a system of handwritten numerals recognition, which is based on Ant-miner algorithm (data mining based on Ant colony optimization). At the beginning, three distinct fractures (also called attributes) of each numeral are extracted. The attributes are Loop zones, End points, and Feature codes. After these data are extracted, the attributes are in the form of attribute = value (eg. End point10 = true). The extraction is started by dividing the numeral into 12 zones. The numbers 1-12 are referenced for each zone. The possible values of Loop zone attribute in each zone are "true" and "false". The meaning of "true" is that the zone contains the loop of the numeral. The Endpoint attribute being "true" means that this zone contains the end point of the numeral. There are 24 attributes now. The Feature code attribute tells us how many lines of a numeral are passed by the referenced line. There are 7 referenced lines used in this experiment. The total attributes are 31. All attributes are used for construction of the classification rules by the Ant-miner algorithm in order to classify 10 numerals. The Ant-miner algorithm is adapted with a little change in this experiment for a better recognition rate. The results showed the system can recognize all of the training set (a thousand items of data from 50 people). When the unseen data is tested from 10 people, the recognition rate is 98 %.

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Analysis of Changes in Restaurant Attributes According to the Spread of Infectious Diseases: Application of Text Mining Techniques (감염병 확산에 따른 레스토랑 선택속성 변화 분석: 텍스트마이닝 기법 적용)

  • Joonil Yoo;Eunji Lee;Chulmo Koo
    • Information Systems Review
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    • v.25 no.4
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    • pp.89-112
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    • 2023
  • In March 2020, as it was declared a COVID-19 pandemic, various quarantine measures were taken. Accordingly, many changes have occurred in the tourism and hospitality industries. In particular, quarantine guidelines, such as the introduction of non-face-to-face services and social distancing, were implemented in the restaurant industry. For decades, research on restaurant attributes has emphasized the importance of three attributes: atmosphere, service quality, and food quality. Nevertheless, to the best of our knowledge, research on restaurant attributes considering the COVID-19 situation is insufficient. To respond to this call, this study attempted an exploratory approach to classify new restaurant attributes based on understanding environmental changes. This study considered 31,115 online reviews registered in Naverplace as an analysis unit, with 475 general restaurants located in Euljiro, Seoul. Further, we attempted to classify restaurant attributes by clustering words within online reviews through TF-IDF and LDA topic modeling techniques. As a result of the analysis, the factors of "prevention of infectious diseases" were derived as new attributes of restaurants in the context of COVID-19 situations, along with the atmosphere, service quality, and food quality. This study is of academic significance by expanding the literature of existing restaurant attributes in that it categorized the three attributes presented by existing restaurant attributes and further presented new attributes. Moreover, the analysis results have led to the formulation of practical recommendations, considering both the operational aspects of restaurants and policy implications.

The Quality Characteristics Based on Customer-required Attributes of Middle and Elderly Women's Formal Knitwear (고객요구속성을 반영한 중.노년층 니트정장 품질특성)

  • Lee, Yoon-Mee;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.5
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    • pp.844-855
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    • 2010
  • An important issue for the improvement of product quality is to identify and understand the customer-required attributes of a product. This paper identifies and analyzes customer-required attributes of formal knitwear for middle age and elderly women through the use of the Kano model in order to develop competitive products. Various research methods were used in this study. Customer voices for formal knitwear were collected by means of brainstorming and in-depth interviews. The collected customer voices were transformed into customer-required attributes with the use of an affinity diagram. In addition, the data was collected by means of a questionnaire and was statistically analyzed to examine the dimensions of customer-required attributes on the basis of the Kano model. The results are as follows. Five categories of customer-required attributes were identified (symbolism, aesthetic, fitness, usefulness, and maintenance). The analysis based on the Kano model identifies a strong one-dimensional quality in all of the categories of customer-required attributes and the attractive quality that includes a one-dimensional quality in the categories of fitness and usefulness. The findings of this study demonstrate the applicability of the affinity diagram for apparel that educates formal knitwear developers of the customer-required attributes that they should strategically focus on in order to develop competitive products.

Impact of the Selection Attributes of Restaurants Specialized in Yaksun Foods on Purchase Intention and Customer Satisfaction: Focused on Mediating Effects of the Value Awareness of Yaksun Food (약선음식 제공 레스토랑의 선택속성이 구매의도와 고객만족도에 미치는 영향: 약선음식 가치 인식의 매개효과를 중심으로)

  • Bok, Hye-Ja;Jeong, Kwang-Yeol
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.6
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    • pp.943-953
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    • 2014
  • The purpose of this study was to examine the influence of selection attributes of restaurants specialized in Yaksun food on purchase intentions and satisfaction level of consumers as well as mediating effects of value awareness of Yaksun food on relationships among the variables. The subjects in this study were 200 female adults in Seoul and Busan. The findings of the study were as follows: First, purchase intentions for Yaksun food were positively influenced by food quality, human service, and health effect among selection attributes for restaurants specialized in Yaksun food. Second, customer satisfaction with Yaksun food was positively affected by food quality and human service among selection attributes. Third, purchase intention for Yaksun food and customer satisfaction were positively influenced awareness of functional value, emotional value and economic value of Yaksun food. Fourth, awareness of emotional and economic value of Yaksun food had mediating effects on relationships between selection attributes for restaurants specialized in Yaksun food and purchase intentions, and awareness of functional value of Yaksun food had mediating effects on relationships between the selection attributes of restaurants specialized in Yaksun food and customer satisfaction. The findings of the study illustrate that selection attributes for restaurants specialized in Yaksun food and value awareness have an impact on purchase intentions and customer satisfaction, and value awareness of Yaksun foods has mediating effects on the relationship of selection attributes with purchase intentions and customer satisfaction.

Meta-analysis on the Effects of Fashion Product Evaluation Attributes in Korea (국내 연구의 패션상품 평가속성 효과에 대한 메타분석연구)

  • Lee, Jung-Woo;Kim, Mi Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.1150-1163
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    • 2016
  • This study makes use of meta-analysis to statistically integrate the quantitative results of individual research on the influence of fashion product attributes on purchase; in addition, this study utilizes the effect sizes of correlation coefficients. This study was based on 24 individual studies from January 2000 to March 2015. The meta-analysis analyzed 91 effect sizes and 24 studies and calculated the correlation coefficient effect sizes. A random effect model was employed for meta-analysis because the results for the homogeneity test indicated that the effect sizes of each research were heterogeneous. The analysis results are as follows. First, when the total effect sizes of the fashion product attributes that influence clothing purchase decisions were calculated as .256; this indicated that the effect size is slightly below the mid-sized level. Second, upon examining the effect sizes of the categorized fashion product attributes, the intrinsic attributes yielded .222, extrinsic factors yielded .235, and the compiled attributes yielded .420; this demonstrated that the compiled attributes have a larger effect size than individual attributes. Third, when they were measured by the characteristics of study targets, they were larger for a mixed-gender group than women as well as for ordinary citizens than university students. When the effect sizes were measured based on the characteristics of fashion products as suggested in the study, there were significant differences with respect to sportswear, followed by SPA brand clothing, general clothing, fashion accessories, and designer clothing. The cases where the clothing were purchased in non-retail stores were found to have a slightly larger effect size than those of offline retail stores when the effect sizes were measured based on purchase routes; however, the difference was not statistically significant. Next, an investigation of the trend of effect sizes based on published year via the meta regression analysis indicated slightly larger effect sizes as shown in more recent publications, but this was not statistically significant.