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http://dx.doi.org/10.20878/cshr.2017.23.7.004

Effect of Eating-Out Consumption Propensity on Selection Attributes for Dessert Cafe  

Yoon, Jung-Suk (Dept. of LifeLong Educational Institute Hotel Culinary Art, KyungMin College)
Publication Information
Culinary science and hospitality research / v.23, no.7, 2017 , pp. 31-41 More about this Journal
Abstract
The purpose of this study was to verify the relationship of eating-out consumption propensity and selection attributes by consumers have been used dessert cafe and to provide the useful data for efficient establishing marketing strategies to dessert cafe managers. This survey was conducted from 7th to 22th on April, 2017 and a total of 250 responses were distributed, of which 232 were used for analysis, after excluding responses containing missing data. The results from this study are as follows. First, it was found that eating out enjoyment pursuit type and health pursuit type had significant effects on menu and service factor of selection attributes for dessert cafe. Second, only eating out enjoyment pursuit type had significant effects on visual factor of selection attributes for dessert cafe. Third, only health pursuit type had significant effects on health menu factor of selection attributes for dessert cafe. Fourth, economic value pursuit type and atmosphere pursuit type had significant effects on price factor of selection attributes for dessert cafe. This study contributes to useful results for establishing efficient marketing strategies to dessert cafe marketers by examining selection attribution of dessert cafe as recognizing eating-out consumption propensity.
Keywords
Eating-out consumption propensity; Selection attributes; Dessert cafe;
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Times Cited By KSCI : 3  (Citation Analysis)
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