• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.448-452
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• 2007

This study suggests how to evaluate the business model feasibility of Geographic Information Service(GIS) before they are commercialized in Ubiquitous Environments. It suggests the evaluation framework for business feasibility in order to provide a successful method. The framework is consisted of various evaluation dimensions and Indices like technology, marketability, business ability, customer satisfaction and business risk. From this research, we will anticipate a high rate of successful GIS business in respect to various elements related in the commercialization of the former business in ubiquitous environments.

• 벤처창업연구
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• 제11권2호
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• pp.157-165
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• 2016

이 논문은 미시(微視)기반레벨에서 (at Micro-Foundations level) PBR(등급에 의한 가격책정)도구를 개발하여 PBR이 어느 상황에서든 가격책정(Pricing)의 기준과 비즈니스모델평가에 대한 일반적인 기준으로 사용될 수 있음을 주장하고 있다. 본 논문은 우선 구매력과 지불/구매의향 (Willingness to Pay/Purchase: WTP)을 동시에 지니고 있는 현시니즈(Explicit Needs)로부터 WTP모델을 유도하여 WTP수준과 WTS(willingness to supply/sell: 공급/판매의향) 수준간의 간격에 대한 서열척도(ordinal scale)를 취하여 PBR방법을 개발하였다. 구체적으로 고객이 기대하는 이상적 마케팅믹스인 최선의 SPEC (Solution, Price Indicator by WTP, Encouragement, Channel)과 기업이 제공하는 실제 마케팅믹스 (Marketing Mix) 4P에 대하여 우선 각 구성요소 마다마다를 상호 개별적으로 비교할 뿐만 아니라 전체를 하나로 인식하여 상호 비교함으로써 PBR방법을 개발한 후 이를 적용한 몇 가지 예시를 통해서 PBR방법이 실제로 비즈니스모델을 평가하는데 사용될 수 있음을 보여 준다. 결론적으로 본 논문은 어떤 상황에서든 PBR이 가격책정과 비즈니스모델의 평가도구로서 유용하게 사용될 수 있다고 주장한다.

• 산업공학
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• 제22권1호
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• pp.26-37
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• 2009

BPM(Business Process Management) secures the agility of an enterprise through automation, integration, and optimization of business process. For the successful BPM introduction, the evaluation and selection of suitable processes for BPM are very important. But as to process evaluation and selection standards, in fact, various selection elements exist and they have to be considered. Therefore, it is very difficult to evaluate systematically and reasonably business processes for enterprises or concerned persons that plan to introduce BPM. This paper describes a Web-based business process evaluation model for BPM using BSC(Balanced Scorecard) and fuzzy AHP(Analytic Hierarchy Process). A Web-based business process evaluation system was implemented based on this and it provides many useful business process evaluation results to enterprises or concerned persons that have insufficient experience and knowledge about BPM, and initially plan to implement BPMS(Business Process Management System). Thus, this paper demonstrates the applicability of fuzzy AHP concept in business process evaluation and selection for BPM, and provides a systemic guidance in the decision-making process.

• 대한안전경영과학회지
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• 제3권3호
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• pp.151-164
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• 2001

Currently, there are little evaluated model for each industry and systematic analysis for each item about current business web sites. And the approach way to improve it all depends on individual. This research is about two different points of view on I-Evaluation development as an approach method to provide analysis, evaluation, and guideline on business web sites. The one is about developing a working step and a site evaluation model that are necessary to improve the quality of site. The other is about a framework development to apply a feedback on site most rapidly and site optimization. The former is from the methodological point of view for I-Evaluation, and the latter is from the point of view for I-Evaluation Framework. In terms of methodology, developing site evaluation model and defining a working step belong to it. Site evaluation model means customizing each customers web site, using each evaluated scoring model which can be a standard for each industry to analyze a similar business web site. Defining a working step means defining input and output parameters for composed elements, working processes, and results analysis on an evaluated model. And also it includes building a working environments to automatic steps mentioned the above by clarifying them.

• 경영과정보연구
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• 제31권4호
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• pp.433-444
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• 2012

본 연구의 목적은 계층적 분석 기법을 이용한 비즈니스 프로세스 관리 시스템(BPMS)의 평가 모형을 개발하는 것이다. 이를 위해 전문가 집단으로부터 BPMS 솔루션 선택을 위한 기준을 도출하였으며, 이 기준들의 쌍대비교를 통해 AHP 기반의 분석 모형을 개발하였다. 분석모형을 통해 기업이 원하는 BPMS 솔루션을 선택할 수 있으며, 이는 기업의 프로세스 관리 능력 제고에 기여할 수 있을 것이다.

• 유통과학연구
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• 제14권8호
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• pp.45-50
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• 2016

Purpose - This study aimed to develop a new practical and universally applicable service quality model by improving the service quality measurement model proposed by many previous studies. Research design, data, and methodology - An in-depth analysis on what influences such service quality model had on the improvement effect of service quality, and Service Evaluation Model("SEM"), which was revised from the existing service quality measurement model, was developed. The model is divided into the two integrative categories: First, activity, that is the group of service-related activities. Next is item, the group of service-related objects. The level of service is evaluated for each category via survey questionnaire on service level evaluation. Based on the model, SEM has visibility by structuring the whole service industry. Results - For the application of the new service quality model, this study attempted to examine the appropriateness of the newly proposed service quality model by applying it to retail service field. Conclusions - As a result, the proposed service model would be a useful and applicable service quality measurement model required by many organizations. Service company can set up self check service levels. Through these results, they can look for the ways to provide better services to customers. Service users can ensure the objectivity of business plan based upon SEM.

• 품질경영학회지
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• 제40권3호
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• pp.372-380
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• 2012

Purpose: The purpose of this research is to develop the methods for evaluating the business value of a company's technical portfolios. In this study, technical portfolios of 10 major manufacturers and e-Biz industries are examined first from a business model perspective. Subsequently, we suggest future direction of R&D for the pharmaceutical industry by deducing the leading industries sharing similar traits with the pharmaceutical industry. Methods: In order to evaluate and analyze the patents of the major leading industries based on the constituents of a business model, the target patents were selected through the following procedure. Results: First, In this study, using the data obtained from the patent analysis, the differences in the technology portfolios of specific business entities based on the constituents of their business models. Second, deduced business rules of particular business entities through classification analysis and role-model of pharmaceutical industry Conclusion: If enterprise discovers technological change and characters of other enterprise or technology, enterprise could judge a direction of technology which will be developed in the near term and a plan which utilized existing technology to increase enterprise's profits.

• 산업경영시스템학회지
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• 제33권3호
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• pp.79-86
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• 2010

Causing by economic stagnation and financial management difficulty of the domestic small and medium business company, the actual condition which enlarges the plan of politic funds increased from the government. The government authority as the SBC (small and medium business promotion corporation) evaluates the domestic small and medium business company, and directly executes a governmental politic funds. Financial analysis is a important factor of enterprise evaluation among various valuation bases. However because of applying to the whole domestic manufacturing industry on financial evaluation, Current financial evaluation index effectively cannot reflect the feature of a regional industry. A whole manufacturing industry index considers a standard for the comparison evaluation of domestic manufacturing industry and compares with the other industries and the world-wide nation industry change, But, there is a difference from indexes of corresponding industry in specific regions. This paper proposes a model of evaluation index for the efficient execution of politic funds. We considers three manufacturing industries for proposed model which are shipbuilding, machine tool and airline industries in Gyeongsangnam-do region.

• 지능정보연구
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• 제14권2호
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• pp.45-61
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• 2008

기존의 유비쿼터스 상거래에 대한 연구는, 대부분이 상품을 판매하는 매장 공간을 배경으로 하는 연구인 반면, 서비스 공간에서의 유비쿼터스 상거래에 대한 연구는 드물게 이루어져왔다. 본 논문은 서비스 공간에서의 유비쿼터스상거래 사례(맥도날드의 터치오더 서비스)를 분석하고, 현실 사례의 한계를 극복하는 방법으로서, 서비스 공간에서 새로운 가치창출을 할 수 있는 유비쿼터스 상거래 비즈니스 모델인 Media Embedded Place 비즈니스 모델을 소개하였다. Media Embedded Place 비즈니스 모델은 비교적 이동성이 없는 테이블이나 게시판과 같은 사물에 태그를 부착하여 서비스를 제공하거나 상거래를 발생시키고 그 대가로 공간을 제공한 사업자가 인센티브를 취하는 비즈니스 모델을 일컫는데, 이 모델을 위한 시나리오와 애플리케이션들을 분석하고, Tag-Evaluation 모델을 이용한 수익성 분석 사례를 설명하였다.

• 산업경영시스템학회지
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• 제35권4호
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• pp.41-47
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• 2012

To adapt to a rapidly changing business environment, introduction of new management techniques and innovative activities are crucial. In the case of small and medium companies, the compensation for scarce management resources and sustainable development can be obtained from advantage of management consulting. In this study, we propose the enterprise process evaluation model for small and medium business consulting, which can deploy the process improvement activities with considering the process maturity level within an organization. The process evaluation area of proposed Small and Medium Business, Staged Maturity Model (SMB-SMM) consists of four following parts: supply management, demand management, business management, and research and development (R&D) management. For each area, we set goals and also define the practices to achieve their goals respectively. By applying the SMB-SMM model to the small and medium sized companies, the process maturity level can be defined. And then to overcome the gap between the goals and evaluation results, the customized management consulting activities can be drawn from the predefined consulting approaches from the SMB-SMM.