Proceedings of the Korean Operations and Management Science Society Conference (한국경영과학회:학술대회논문집)

The Korean Operations Research and Management Science Society (한국경영과학회)
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An Evaluation Method for Business Model Feasibility of Geographic Information Service in Ubiquitous Environment

유비쿼터스 환경에서의 공간정보서비스 사업타당성 평가 방안에 관한 연구

  • 김재규 (연세대학교 정보산업공학과) ;
  • 김병건 (연세대학교 정보산업공학과) ;
  • 임춘성 (연세대학교 정보산업공학과) ;
  • 황용호 (연세대학교 정보산업공학과)
  • Published : 2007.11.09
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Abstract

This study suggests how to evaluate the business model feasibility of Geographic Information Service(GIS) before they are commercialized in Ubiquitous Environments. It suggests the evaluation framework for business feasibility in order to provide a successful method. The framework is consisted of various evaluation dimensions and Indices like technology, marketability, business ability, customer satisfaction and business risk. From this research, we will anticipate a high rate of successful GIS business in respect to various elements related in the commercialization of the former business in ubiquitous environments.

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