• Title/Summary/Keyword: Business Model Concept

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Knowledge Focused Networked Incubation : Case Study (지식중점 네트워크 인큐베이션 : 사례연구)

  • Wi, Kang-Soon
    • Korean small business review
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    • v.43 no.4
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    • pp.117-154
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    • 2021
  • With the arrival of the Internet age, which is characterised by interconnection, the importance of networks is increasing in entrepreneurial activities and networked incubation (NI) has emerged as a mainstream concept in business incubation (BI). However, detailed studies on operation models of NI have been scarcely conducted. In this respect, this paper suggests a knowledge-focused networked incubation (KNI) model optimised for the study BI was established by theoretical analysis, and has been applied. The initial diagnosis of the effectiveness of the KNI model was also conducted through descriptive statistics, case studies, and the Industrial Depth Interview (IDI). This study is significant in that it has elaborated an NI operation model that meets the down-to-earth needs of incubatees and also is universally applicable.

Studies on Change of Logistics Concept and Introduction of 4PL

  • KIM, Jin-Hwan
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.1
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    • pp.27-39
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    • 2021
  • Purpose - According to the actual change of the logistics concept, the outsourcing activities of companies are actively progressing, and this is proceeding to third-party logistics and fourth-party logistics. This change in logistics situation raises the need for an in-depth understanding of four-party logistics. Research design, data, and methodology - In this study, first of all, the theoretical aspects of changes in the logistics concept are identified, along with the outsourcing and third-party logistics. Finally, the concept of four-party logistics, the background of its introduction, and future prospects will be explored. Result - The meaning of physical distribution is now passing through the existing three-party logistics and entering the era of four-way logistics. In addition, cost reduction and improvement of customer service through advanced logistics strategy can be said to be the company's competitiveness. Through this study, it can be seen that the conceptual change of logistics and the introduction of four-party logistics are closely related to the survival of the company's deficit in the market. Conclusion - In modern society, logistical competitiveness is the competitiveness of a company, and logistical activities of a company can be achieved through the process of entering the four-party logistics from the existing third-party logistics based on outsourcing. Then more customer-oriented service can be provided.

G-ASPOO-L: The Technopreneurship-Based Supply Chain Management Model for Souvenirs MSMEs to Reach Customer Value Creation

  • NOERSASONGKO, Edi;SARTIKA, Mila;AQMALA, Diana;HASIBUAN, Zainal Arifin
    • Journal of Distribution Science
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    • v.20 no.12
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    • pp.59-69
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    • 2022
  • Purpose: The purpose of this research is to identify and design a model for the integration between marketing and supply chain management (SCM) of technopreneurship-based souvenirs MSMEs to fulfil customer value creation. Research design, data and methodology: This research method uses the system development life cycle method. This study draws its insights and conclusions from a literature review in several fields followed by an interactive research approach that helps identify, validate, and implement a theoretical framework so that the modelling results can be adopted in applicative manner for souvenir MSMEs. Result: Implementing the "G-ASPOO-L" supply chain management integration model based on technopreneruship to fulfil value creation in the 5.0 society era created three perspectives: an inter-functional perspective, a process perspective, and an integrated business concept perspective. The supply chain management involves enterprise integration, strategic customer integration, strategic supplier integration, and marketing strategy integration. Conclusion: The proposed model framework leads to managerial problems of supply chain management strategy, which urgently requires an interaction approach that challenges the traditional view of demand creation and implementation of supply chain management to fulfil value creation. This research leverages existing knowledge and advances our understanding of the strategic integration issues companies face in digital-based competition.

Understanding and Modelling Brand Equity

  • Martensen, Anne;Gronholdt, Lars
    • International Journal of Quality Innovation
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    • v.4 no.2
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    • pp.73-100
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    • 2003
  • The most successful companies today are said to have strong brands. But what is a strong brand\ulcorner What makes a brand strong\ulcorner How do we build a strong brand\ulcorner This paper develops a customer-based brand equity model to help address these important questions. The developed model is a cause-and-effect model linking customer-brand relationships to rational and emotional brand associations, as well as rational and emotional brand evaluations. The customer-brand relationships are characterized by loyalty, based on both behaviour and attitude. As branding is a very complex concept, it is important to determine which of the many branding elements should be included in the model. This paper discusses why a given aspect is important for a brand's equity and which relations exist between the included variables from a theoretical perspective. The model provides insight into the creation of a brand's equity and can thus be used in the brand management process to achieve brand excellence.

An Empirical Test of Technology Acceptance Model: The Case of Object-Oriented Computing

  • Kim, Injai
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1998.10a
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    • pp.32-35
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    • 1998
  • Technology Acceptance Model (TAM) has been widely used for predicting behavioral processes in which information technologies were accepted, but several previous studies point out that TAM may not explain the adoption process of complex information technologies effectively. This study empirically tests the limitation of TAM, and suggests a proposed research model by incorporating the concept of the perceived behavioral control into TAM. Study findings indicate the proposed model can predict the adoption process better than TAM does.

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Crisis of Capitalism and Ethics Management of Enterprise

  • Lee, Jong-Woon;Ree, Sang-Bok
    • International Journal of Quality Innovation
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    • v.8 no.1
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    • pp.120-136
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    • 2007
  • Author considered the contradiction of Capitalism and its Solution, systemized the concept to newly define Ethics Management and social Responsibility whose various terminologies are used in Domestic and foreign country and compared, analyzed and considered global guideline, standard organization and global Evaluation Model of internationally-performed Ethics Management on the basis of the concept of new Ethics Management.

Structural Equation Model for Information Technologization Success Index(ITSI) of Small and Medium Enterprise (구조방정식 모델을 이용한 중소기업의 IT화 성공지수(ITSI) 개발 연구)

  • Kim, Jung-Geon;Moon, Tae-Hee;Sohn, So-Young
    • IE interfaces
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    • v.17 no.3
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    • pp.338-348
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    • 2004
  • OECD countries including Korea positively adopt performance-based budget systems which convert an input-centered system to an output-centered system to solve two baffling problems: public expense retrenchment and efficiency recovery of government management. Output management of IT project propelled in public sector becomes a prominent figure influenced by these keynote of policy. However, it is placed in difficult circumstances to develop a performance index and the methodology to cover characteristics of IT project, measuring the goal achievement of business and the customer contentment according to the phases of business progress. Existing studies of IT project accomplishment measurement have been fulfilled on the subject of business targeting on IT technology application, administrative information network business and national base of information network construction. Most of the studies have been executed using BSC or AHP to reflect synthetically business specifics of IT project from a methodological point of view. In this study, we propose a structural equation model (SEM) to develop a performance index which measures the outcome of IT project according to the phases of business progress, avoiding a simple presentation of project outcome or conceptual frame. The proposed SEM is applied to the survey results of "IT support project for Small and medium business". Based on the fitted model, we apply ACSI concept to develop an Information Technologization Success Index (ITSI). This index allows us comparison of several IT vendors as well as feedback information for further improvement.

The Concept of the Future and the New Paradigm of the Fifth Spiral: State, Business, Science, Society and Informatization

  • Sabden, Orazaly
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.173-185
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    • 2018
  • At a turn of the third millennium the world storms and quickly changes. It became difficult to expect what expects us tomorrow. The most important are questions of recovery from the crisis and rescue of mankind from forthcoming global changes: warming of climate, water and food problems, social, economic and political conflicts that are shaking the world and other various cataclysms, accidents, negative processes. It puts before mankind the problem which never solved by our civilization. All this is caused by ignoring of objective economic laws, laws of wildlife and also by violation of cyclic development management's laws. In article the concept of strategy of mankind's survival in XXI and next centuries, the principles of creation of planetary house of universal civilization for post-industrial world based on spirituality scientific and technological revolutions, ecology, space exploration, economy and world safety are considered. Introduction of uniform universal measurement of currency for the whole world in the form of "power" is offered. Important aspect of a research is theoretical postulate on integrated innovative society. The author puts forward a new paradigm of government on a basis of 5 spirals. The basic model of forced development of small and medium business, including 9 projects, is developed.

Development of Stress Index Model and u-SMC (Stress Management Center) Business Model from the Context-Aware Computing Perspective (상황인식적 서비스 관점의 스트레스 지수 모델 및 u-SMC(Stress Management Center) 비즈니스 모델의 개발)

  • Kim, Hyung-Jin;Lee, Sang-Hoon;Lee, Ho-Geun
    • Journal of Intelligence and Information Systems
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    • v.14 no.2
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    • pp.21-44
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    • 2008
  • Recently, feasible services in ubiquitous computing environment are commonly based on context -aware computing. With the concept of context-awareness we can imagine more effective way to measure human being's daily stress and provide anti-stress services. Our study introduces logical and methodological approach to manage the stress through the development of stress index. From the practical perspectives, we also designed a business model for u-SMC, which is a profitable organization specialized in providing stress measurement services and personalized anti-stress services by utilizing the stress index model.

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A Performance Evaluation Mode1 for Information Systems using the Balanced Scorecard and the Value Chain : A Case Study (BSC와 가치사슬을 이용한 정보시스템의 성과 측정 방법 : 제조업체 사례분석)

  • 최경현;김태균
    • Journal of the Korean Operations Research and Management Science Society
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    • v.27 no.2
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    • pp.63-79
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    • 2002
  • During the last decade many enterprises spent a huge amount of money for investment on Information Technology (IT) & Information System (IS) to attain competitive advantage and to maximize their business performance by satisfying the various requirements of customers. Under such circumstances, methodologies for evaluating IT impact on business performance are very important issues for strategic decision making on investment. In this study, we propose a performance evaluation model that adopts the concept of the Balanced Scorecard (BSC) and the Value Chain to analyze the financial impact and non-financial impact of IT & IS at each critical work area. This model combines the 4 evaluation areas from BSC and 6 critical work areas from Value Chain and measures the Key Performance Indicator (HPI) and the effect of KPI. Also, we present a case study of which the evaluation model has been conducted on a major manufacturing company. finally. we address some important notes to improve the IT & IS performances in the real-world.