• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.496-509
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• 2020

This study analyzes 5-year efficiency of the game industry, from 2014 to 2018 which is aimed at 25 online and mobile game companies, that are emerging as a new growth engine of a national economy to come and as a core areas of late entertainment industry. The DEA is used for static efficiency analyze and the DEA-Window is used for dynamic efficiency analyze. This study uses assets, the number of employees and costs as input variables and it also uses operating profits and sales as output variables. The main results show that scale efficiency presents a resonable result over 0.85 on a total average except 2014. However, there has not been a year that is over 0.80 of the whole period in technical efficiency. Also, in terms of business scale, there is a huge efficiency gap between high rank companies and low rank companies and the average trend of efficiency has been increased from 2014 to 2016 but it has been decreased since 2017.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.131-139
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• 2020

Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.387-398
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• 2016

The market size of online games has been rapidly growing as well as the behaviors of online gaming users have been changed. Online games are different from the traditional video games, because they permit players to interact each other during playing games. Today online gaming is a part of everyday life and social interaction has an impact on online gaming behaviors. Social interaction does not only have a positive impact on online game behaviors, but it also has a negative impact on them such as excessive online game usage. Previous research has a limitation to consider social interaction as a comprehensive concept. In order to fill the gap, we explore the factors of social interaction influencing on excessive online game usage. After reviewing previous literature, this study chooses three factors of social interaction such as escaping loneliness, expanding online social bridging capital, and reinforcing offline social bonding capital. The findings show that all of three factors of social interaction positively affect the excessive online game usage.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.153-164
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• 2009

The export on visual and game industry has grown very rapidly and is expanding its role in economic growth. In contrast, researches on these firms' financial performances in strategic and policy point of view are difficult to be found regarding the export of cultural industry. In this study, we analysis the effects of firms export in cultural industry on their financial performances focusing on game and visual industry. We find that the recent activities of export in game industry have positive effect on firm's growth in game industry. However, we find that the export deteriorate the net profit. On the other hand, we find no significant results in the case of visual game industry. Our results suggest that we need more strategic approaches in exporting goods in contents industry.

• Journal of the Korea Society of Computer and Information
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• v.26 no.10
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• pp.77-82
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• 2021

In our society, the current smart devices have been commercialized and more time than most people are in contact with smart devices than the time in contact with the PC, it shows the same trend in terms of the game industry. Thus in the study, it was to try to make a game by utilizing the characteristics of only the smart devices in mobile environments among them by using the gyro sensor implementing the movements of characters. In particular, undergraduate student made various attempts to implement a single game using the sensor used in smart devices. In this paper, we have planned the adventure 3D running game that allows users to easily fun to play. Our goal is to implement one stage. We have discussed that you have designed and implemented.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.1
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• pp.55-64
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• 2022

This study analyzes the success factors of OTT original content through big data, and intends to suggest scenarios, casting, fun, and moving elements when producing the next work. In addition, I would like to offer suggestions for the success of 'Squid Game Season 2'. The success factor of 'Squid Game' through big data is first, it is a simple psychological experimental game. Second, it is a retro strategy. Third, modern visual beauty and color. Fourth, it is simple aesthetics. Fifth, it is the platform of OTT Netflix. Sixth, Netflix's video recommendation algorithm. Seventh, it induced Binge-Watch. Lastly, it can be said that the consensus was high as it was related to the time to think about 'death' and 'money' in a pandemic situation. The suggestions for 'Squid Game Season 2' are as follows. First, it is a fusion of famous traditional games of each country. Second, it is an AI-based planned MD product production and sales strategy. Third, it is casting based on artificial intelligence big data. Fourth, secondary copyright and copyright sales strategy. The limitations of this study were analyzed only through external data. Data inside the Netflix platform was not utilized. In this study, if AI big data is used not only in the OTT field but also in entertainment and film companies, it will be possible to discover better business models and generate stable profits.

• The Journal of Society for e-Business Studies
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• v.21 no.1
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• pp.105-118
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• 2016

Game companies are frequently attacked by attackers while the companies are servicing their own games. This paper analyzes the limit of the Signature detection method, which is a way of detecting hacking modules in online games, and then this paper proposes the Scoring Signature detection scheme to make up for these problems derived from the limits. The Scoring Signature detection scheme enabled us to detect unknown hacking attacks, and this new scheme turned out to have more than twenty times of success than the existing signature detection methods. If we apply this Scoring Signature detection scheme and the existing detection methods at the same time, it seems to minimize the inconvenient situations to collect hacking modules. And also it is expected to greatly reduce the amount of using hacking modules in games which had not been detected yet.

• Korean small business review
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• v.41 no.3
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• pp.95-106
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• 2019

The Economic Gab-Jil, where the stronger are forcing the weaker to sacrifice, is not only a serious social problem, but also it exhausts the vitality of the national economy. Especially, the issue of 'cost reduction (CR) of delivery price' in automobile industry, and the issue of 'tolls' and 'retaliating' in the franchise business are becoming more controversial. This paper suggests some measures to rectify the problems by an analysis using a game-theoretic model. One of the ways to change the 'bad equilibrium', where economic Gab-Jil is prevalent, to the 'good equiblium' is to strengthen the bargaining power of the weak by legal and institutional measures. It is also a more market-friendly system that is self-enforcing, where the regulation is automatically enforced by the incentives of the participants, without relying solely on the enforcement power of regulatory or supervisory bodies

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.337-352
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• 2019

This study aims to explore the characteristics of the working conditions in Korean game industry, focusing on the precarity of game workers. As a research methodology, qualitative and quantitative methods were combined. Specifically, in addition to in-depth interviews with game workers, we conducted a quantitative analysis on adequacy of reward and career prospects recognized by game workers through the Korean Working Conditions Survey(2014/2017). The major findings are as follows. First, game workers were experiencing labor precarity in a way of job insecurity, economic instability and excessive exploitation, as well as loss of autonomy and labor alienation. Second, between 2014 and 2017, the adequacy of reward recognized by game workers was positively improved for companies with 30 or more employees, but was worsen for those with less than 30 employees. In addition, in terms of career prospects, there were no significant changes in the workers of companies with 30 or more employees, but the were worsened for companies with less than 30 employees. These results show that labor precarity in the game industry appears to be different depending on various factors, such as business size, occupation, and career. It also implies that the polarized and inequal structure of the Korean game industry is gradually deepening.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.634-639
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• 2007

본 연구에서는 MMORPG(Massively Multiplayer Online Role-Playing Game)의 게임 플레이어들을 상대로 길드원들간의 인지되는 상호작용과 사회적 정체성 이론의 세가지 표출 형태인 인지적, 감정적, 평가적 사회정체성과의 관계에 기반하여, 이 세가지 표출 형태와 플레이어의 게임 충성도의 영향 관계를 분석하였다. 분석결과 길드원간의 상호작용을 통해 형성된 사회정체성은 MMORPG 플레이어의 게임에 대한 충성도 형성에 기여한다고 나타났다. 이러한 연구결과는 온라인 게임 개발 업체가 게임플레이어들을 성공적으로 확보할 수 있는 게임 개발 전략 수립에 가이드라인을 제공해 줄 것이다.