• Asia Marketing Journal
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• 제13권3호
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• pp.55-77
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• 2011

가격번들링(price bundling)의 형태에는 '믹스드리더번들(mixed-leader bundle)'과 '믹스드조인트번들(mixed-joint bundle)'이 있는데 전자는 패키지 구성요소 중 하나는 정상가에 판매하고 다른 하나는 할인된 가격에 판매하는 것(예를 들면, 치아미백제를 구매하면 치약 할인)이고, 후자는 패키지의 가격을 통합하여 하나의 할인된 가격(예를 들면, 치아미백제와 치약을 함께 구매하면 총금액 할인)으로 제시하는 것이다. 메시지 프레이밍이란 동일한 광고 메시지를 어떻게 표현하느냐 하는 것인데, 제품을 사용할 경우 얻게 될 혜택 또는 긍정적인 제품 속성을 강조하는 긍정적 프레이밍과 대안을 채택하지 않을 경우 입게 되는 손실 또는 부정적인 제품속성을 강조하는 부정적 프레이밍이 있다. 본 연구는 치아미백제의 메시지 프레이밍을 '95%가 미백효과를 보았다(긍정적 프레이밍)'와 '5% 미만이 미백효과를 보지 못했다(부정적 프레이밍)'로 제시하였다. 본 연구는 개별제품에 대한 소비자의 지각된 품질수준과 태도에 대한 번들가격할인 프레이밍과 메시지 프레이밍의 상호작용효과를 탐구하였다. 연구결과 메시지 프레이밍의 주효과와 상호작용효과가 유의하게 나타났다. 긍정적 메시지프레이밍 조건에서는 믹스드조인트번들보다 믹스드리더번들에서 치아미백제에 대한 지각된 품질 및 태도가 높았으나, 부정적 메시지 프레이밍 조건에서는 믹스드리더번들보다 믹스드조인트번들에서 더 높았다. 본 연구는 번들 내 개별제품에 대한 번들가격할인 프레이밍과 메시지 프레이밍의 상호작용효과를 발견했다는 점에서 연구의 의의가 있으며, 메시지 프레이밍의 형태에 따라 번들가격 제시방법을 달리해야함을 제안하고 있다.

• 유통과학연구
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• 제17권9호
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• pp.57-66
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• 2019

Purpose - This study aimed at investigating the process of inducing the effect of green self-expressive motive and the fit between green premium and product on consumer's intent to purchase the bundle product with the green premium. Research design, data, and methodology - The questionnaire for on-line survey built at Google Forms was spread out via popular social media sites. 243 responses from the on-line survey were used for testing the hypotheses. Structural equation model of Amos 21.0 was used to verify hypotheses. Results and Conclusions - Green self-expressive motive positively influenced on not only the perceived value for green premium but also attitude toward the bundle. However, the fit between green premium and product had positive impact only on the perceived value for green premium. The perceived value was proved to positively influence on the attitude toward the bundle, which in turn increased the purchase intention, even with the positive effects of the product attitude as covariate on the intention. Therefore, marketers should choose target customers who have high level of green self-expressive motive and feel the fit, and pay attention to the green premium to help the customers perceive more values for the green premium. They should develop green premium product for conducting marketing effectively.

• 자연과학논문집
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• 제8권2호
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• pp.17-20
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• 1996

Fiber의 dimension이 일일 때, Equivariant Serre problem이 실 대수 범주에서 맞다는 것을 보였다. 즉 실 표현공간 위에서의 equivariant line bundle은 실 표현공간과 어떤 G-module의 product bundle과 동치임을 보였다.

• Journal of the Korean Wood Science and Technology
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• 제50권6호
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• pp.392-403
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• 2022

Currently, composite board manufacturing using natural fibers has the potential to expand owing to environmental awareness. To produce a composite board, treatment is required to improve the mechanical and physical properties of the natural fibers. In this study, sodium chloride (NaCl) was used for the chemical treatment. However, studies on chemical treatments using NaCl are limited. This study aimed to investigate the characteristics of kenaf fibers after NaCl treatment. The NaCl treatment concentrations were 1, 3, and 5 wt.% at room temperature, with soaking durations of 1, 2, and 3 h. The tensile strength, strain, and Young's modulus were measured to evaluate the mechanical properties of the fibers. The fiber bundle diameter, weight change owing to treatment, and contact angle were determined to analyze the effect of NaCl treatment. The kenaf fiber bundle treated with 5 wt.% NaCl for 3 h exhibited the highest tensile strength, Young's modulus, reduction in fiber bundle diameter, weight change, and decrease in contact angle compared to those of untreated fiber bundles. The tensile properties of the fiber bundle exhibited a tendency to decrease with increasing fiber bundle diameter. Increasing the soaking duration from 1 to 2 h did not result in a significant decrease in the fiber bundle diameter or an increase in tensile strength. However, a further increase in the soaking duration from 2 to 3 h resulted in a considerable decrease in the fiber bundle diameter and an increase in the tensile strength.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.100-106
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• 2023

Bundling has become a general promotion strategy in mobile shopping context. Previous research on bundling has mostly focused on bundle frame or price frame. Even though consumers are searching and purchasing the product in mobile channels, little research has investigated the effects of bundling in mobile shopping. The objectives of this study is to examine how different product image of bundle affects consumer's perception and purchase intention differently, and how brand familiarity moderate this influence. A sample of 140 subjects participated in a within-subjects experiment. A bundling composed of two different product image (a single product vs. bundled products) was evaluated by individuals. Brand familiarity (familiar brand vs. unfamiliar brand) were manipulated to test a set of hypotheses. We found that the effectiveness of bundling does not depend on the type of product image and brand familiarity. The findings of our study provide some implications for researchers and marketers. Although there have been studies on the effects of bundle framing on consumer behavior, we suggest new insights regarding bundling based on product image and mobile shopping context.

• 문화기술의 융합
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• 제10권2호
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• pp.181-185
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• 2024

번들(Bundle)을 활용한 프로모션은 소비자들에게 금전적 가치를 제공함으로써 제품의 매출을 증대시키는 효과적인 프로모션 방법으로 활용되어왔다. 번들 판매방식은 전통적으로 오프라인 점포 내 판매촉진 전략으로 빈번하게 활용되어 왔으며 최근 온라인 쇼핑몰에서도 판매자들이 구매를 유도하기 위한 프로모션 전략으로 활용되고 있는데 번들 판매방식은 소비자로 하여금 제품의 할인율을 지각하게 하여 제품을 제공하는 브랜드에 대해 긍정적인 영향을 미칠 수 있다. 본 연구는 제품구매주기에 따른 번들 프로모션에 대한 소비자의 반응 보다 세부적으로 이해하기 위해 번들의 효과에 영향을 미치는 잠재적 요인들을 검증하고 그 결과를 바탕으로 번들을 활용한 프로모션 전략 수립에 유용한 시사점을 제공하는데 목적이 있다. 이에 대학생을 대상으로 실험연구를 진행하였으며 제품구매주기와 번들유형 (1+1 vs. 2개 구매 시 50% 할인)이 할인매력도와 제품태도에 미치는 영향을 검증하였다.. 본 연구 결과 제품구매 주기와 번들유형은 할인매력도와 제품태도에 유의미한 영향을 미치는 것으로 나타났다. 또한, 본 연구의 결과가 시사하는 실무적 시사점과 학문적 시사점을 함께 제공하였다.

• 한국원자력학회:학술대회논문집
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• 한국원자력학회 1997년도 추계학술발표회논문집(1)
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• pp.651-656
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• 1997

Fission product release (FPR) assessment for End Fitting Failure (EFF) in CANDU reactor loaded with CANFLEX-natural uranium (NU) fuel bundles has been peformed. The predicted results are compared with those for the reactor loaded with standard 37-element bundles. The total channel I-131 release at the end of transient for EFF accident is calculated to be 380.8 TBq and 602.9 TBq for the CANFLEX bundle and standard bundle channel cases, respectively. They are 4.9% and 7.9% of the total inventory, respectively. The lower total releases of the CANFLEX bundle O6 channel are attributed to the lower initial fuel temperatures caused by the lower linear element power of the CANFLEX bundle compared with the standard bundle.

• 대한수학회지
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• 제55권3호
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• pp.553-574
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• 2018

In this paper, we study harmonic maps and biharmonic maps on the principal G-bundle in Kobayashi and Nomizu and also the warped product $P=M{\times}_fF$ for a $C^{\infty}$(M) function f on M studied by Bishop and O'Neill, and Ejiri.

• 한국정보시스템학회지:정보시스템연구
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• 제10권2호
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• pp.5-32
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• 2001

The main goal of this research is at the development of a bundle product suggestion sub-system of an internet shopping mall for fishery products, which can reduce the search cost of user. To achieve the goal, we first study tie key factors of successful direct commerce for fishery products, and second, we design a bundle product suggestion module and its sub-module. For this, we identify the objectives of system, and write out the necessary functions of the system and models(process model, data model, dynamic model) through the analysis of user requirements. Based on the functions and models, we design user interfaces, database, processes, and knowledge base. In designing knowledge base and inferencing strategy, we consider two intelligent agent approach(optimal algorithms, heuristic rules) and suggest one more approach(case-based reasoning). The intelligent agent can be used in enhancing the suggestion of multiple fishery product simultaneously. The system analysis and design documents presented as the research results can be used to provide good guidelines to the companies who consider developing an production suggestion agents.

• 한국원자력학회:학술대회논문집
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• 한국원자력학회 1997년도 춘계학술발표회논문집(1)
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• pp.484-488
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• 1997

Fission product release (FPR) assessment for 100% reactor outlet header (ROH) break in CANDU reactor loaded with CANFLEX-NU fuel bundles has been performed. The predicted results are compared with those for the reactor loaded with standard 37-element bundles. The fuel failure thresholds for the CANFLEX and standard bundle elements are very similar. All the sheaths at the corresponding fuel failure thresholds for the CANFLEX and standard bundles fail due to the significant cracks in the surface oxide, except those for the CANFLEX inner element at burnups of 220 to 240 MW.h/kg(U), which fail due to the excessive diametral strain. The fuel failure analysis predicts that the number of failed fuel elements for the CANFLEX bundle case is none, while that for the standard bundle case is 1827. The total (gap plus bound) I-131 releases for the CANFLEX and standard bundles are none and 5889 TBq, respectively The significant reduction of the number of failed fuel elements and FPR for the CABFKEX fuel bundle is attributed to the lower linear power of the CANFLEX fuel bundle compared with the standard fuel bundle.