• Asia Marketing Journal
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• v.13 no.3
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• pp.55-77
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• 2011

This study investigate the interaction effects of bundle price discount framing and message framing on consumer's attitude of bundle component. Although each effect of bundle price discount framing and message framing has been explored individually, few attempts have been made to invest them jointly. This study tests the interaction effects of bundle price discount framing and message framing on consumer's evaluation of bundle component. Moreover, this research focuses on consumer's evaluation of individual bundle component while the existing research on bundling primarily focused on consumer's evaluation of the bundle. Prior research suggests that consumers are sensitive to the framing of prices and discounts in the presentation of the bundle offer. For example, there is considerable evidence that partitioning or consolidating the prices of a bundle can influence the attractiveness of the bundle offer. Similarly, there is evidence that an equivalent price reduction to the overall bundle, one of the individual products in the bundle, or distributed among the individual products in the bundle can alter the perceived attractiveness of the offer (e.g. Chakravarti, Krish, Paul, and Srivastava 2002; Hamilton and Srivastava 2008; Janiszewski and Cunha 2004; Johnson, Herrmann and Bauer 1999; ; Morwitz, Greenleaf, and Johnson 1998; Yadav 1994; 1995). In line with these earlier research, this research suggests that the bundle type can influence the consumer's evaluation of bundle component. There are two types of bundle - mixed-leader bundle and mixed-joint bundle. In mixed-leader bundling, the price of one of the two products is discounted when the other product is purchased at the regular price. In mixed-joint bundling, a single price is set when the two product are purchased jointly. This study supposes that the teeth whitening product is the leader product in a mixed-leader bundle. So bundle price discount framing is manipulated such as "Buy the teeth whitening product (regular price \80,000) and get 50% discount on the functional toothpaste(regular price \40,000), special set price \100,000" or "Buy the functional toothpaste and the teeth whitening product as a set and get discount for the set, special set price \60,000". Message framing is manipulated through the product claims described in an advertising bill. The positive framing presents that "Over 95% of users achieved the expected 2-3 shades of improvement in two weeks" where as the negative framing presents "less than 5% of users did not achieve the expected 2-3 shades of improvement in two weeks". This study uses hypothetical brand name of the teeth whitening product and the functional toothpaste This study is based on a 2x2 factorial design with bundle discount framing (mixed-leader bundle vs. mixed-joint bundle) and massage framing (positive vs. negative). The dependant variables are consumer's perceived quality and attitude of the teeth whitening product The data reveals that two dependant variables are correlated, so the data is analyzed with two-way MANOVA. This research explores the significant interaction effect of bundle discount framing and message framing on consumer's perceived quality and attitude of the teeth whitening product. When the message framing is positive, consumer's perceived quality and attitude of the teeth whitening product is higher in mixed-leader bundle than mixed-joint bundle condition. However, when the message framing is negative, consumer's evaluation is higher in mixed-joint bundle than mixed-leader bundle. The author explains this result by stating that consumers are less likely to use heuristics such as price-quality association and value discounting hypothesis(Raghubir 2004) in the negative message framing condition. Additionally, consumer's perceived risk of the teeth whitening product in the negative message framing condition can be more reduced by the bundle partner(e.g. the toothpaste) in mixed-joint bundle than mixed-leader bundle. Based on the results, marketing managers are advised to use different bundle type based on message framing of their product.

• Journal of Distribution Science
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• v.17 no.9
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• pp.57-66
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• 2019

Purpose - This study aimed at investigating the process of inducing the effect of green self-expressive motive and the fit between green premium and product on consumer's intent to purchase the bundle product with the green premium. Research design, data, and methodology - The questionnaire for on-line survey built at Google Forms was spread out via popular social media sites. 243 responses from the on-line survey were used for testing the hypotheses. Structural equation model of Amos 21.0 was used to verify hypotheses. Results and Conclusions - Green self-expressive motive positively influenced on not only the perceived value for green premium but also attitude toward the bundle. However, the fit between green premium and product had positive impact only on the perceived value for green premium. The perceived value was proved to positively influence on the attitude toward the bundle, which in turn increased the purchase intention, even with the positive effects of the product attitude as covariate on the intention. Therefore, marketers should choose target customers who have high level of green self-expressive motive and feel the fit, and pay attention to the green premium to help the customers perceive more values for the green premium. They should develop green premium product for conducting marketing effectively.

• The Journal of Natural Sciences
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• v.8 no.2
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• pp.17-20
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• 1996

We show Equivariant Serre Problem in real algebraic category is true when dimension of the fiber is one i.e., we show an equivariant line bundle over a real representation space is isomorphic to a product bundle of a real representation space and some G-module.

• Journal of the Korean Wood Science and Technology
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• v.50 no.6
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• pp.392-403
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• 2022

Currently, composite board manufacturing using natural fibers has the potential to expand owing to environmental awareness. To produce a composite board, treatment is required to improve the mechanical and physical properties of the natural fibers. In this study, sodium chloride (NaCl) was used for the chemical treatment. However, studies on chemical treatments using NaCl are limited. This study aimed to investigate the characteristics of kenaf fibers after NaCl treatment. The NaCl treatment concentrations were 1, 3, and 5 wt.% at room temperature, with soaking durations of 1, 2, and 3 h. The tensile strength, strain, and Young's modulus were measured to evaluate the mechanical properties of the fibers. The fiber bundle diameter, weight change owing to treatment, and contact angle were determined to analyze the effect of NaCl treatment. The kenaf fiber bundle treated with 5 wt.% NaCl for 3 h exhibited the highest tensile strength, Young's modulus, reduction in fiber bundle diameter, weight change, and decrease in contact angle compared to those of untreated fiber bundles. The tensile properties of the fiber bundle exhibited a tendency to decrease with increasing fiber bundle diameter. Increasing the soaking duration from 1 to 2 h did not result in a significant decrease in the fiber bundle diameter or an increase in tensile strength. However, a further increase in the soaking duration from 2 to 3 h resulted in a considerable decrease in the fiber bundle diameter and an increase in the tensile strength.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.100-106
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• 2023

Bundling has become a general promotion strategy in mobile shopping context. Previous research on bundling has mostly focused on bundle frame or price frame. Even though consumers are searching and purchasing the product in mobile channels, little research has investigated the effects of bundling in mobile shopping. The objectives of this study is to examine how different product image of bundle affects consumer's perception and purchase intention differently, and how brand familiarity moderate this influence. A sample of 140 subjects participated in a within-subjects experiment. A bundling composed of two different product image (a single product vs. bundled products) was evaluated by individuals. Brand familiarity (familiar brand vs. unfamiliar brand) were manipulated to test a set of hypotheses. We found that the effectiveness of bundling does not depend on the type of product image and brand familiarity. The findings of our study provide some implications for researchers and marketers. Although there have been studies on the effects of bundle framing on consumer behavior, we suggest new insights regarding bundling based on product image and mobile shopping context.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.181-185
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• 2024

The purpose of this research is to investigate how purchase cycle of a product and bundle frame influence consumers' responses to the bundle promotion. In order to test hypotheses of this study, we conducted an experimental study that was a 2(Purchase cyle: Long vs. Short) X 2(Bundle frame: 1+1 vs. Buy2 and 50% off) between-subjects design. The reseults of this study showed the interaction effects of purchase cycle of product and bundle frame on perceived level of discount and product attitude. Based on the results, we provide theoretical implcations to extent the existing research regarding bundling promotion. Moreover, the results of this study suggest some practical implications and a new aspect about bunle promotions.

• Proceedings of the Korean Nuclear Society Conference
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• 1997.10a
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• pp.651-656
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• 1997

Fission product release (FPR) assessment for End Fitting Failure (EFF) in CANDU reactor loaded with CANFLEX-natural uranium (NU) fuel bundles has been peformed. The predicted results are compared with those for the reactor loaded with standard 37-element bundles. The total channel I-131 release at the end of transient for EFF accident is calculated to be 380.8 TBq and 602.9 TBq for the CANFLEX bundle and standard bundle channel cases, respectively. They are 4.9% and 7.9% of the total inventory, respectively. The lower total releases of the CANFLEX bundle O6 channel are attributed to the lower initial fuel temperatures caused by the lower linear element power of the CANFLEX bundle compared with the standard bundle.

• Journal of the Korean Mathematical Society
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• v.55 no.3
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• pp.553-574
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• 2018

In this paper, we study harmonic maps and biharmonic maps on the principal G-bundle in Kobayashi and Nomizu and also the warped product $P=M{\times}_fF$ for a $C^{\infty}$(M) function f on M studied by Bishop and O'Neill, and Ejiri.

• The Journal of Information Systems
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• v.10 no.2
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• pp.5-32
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• 2001

The main goal of this research is at the development of a bundle product suggestion sub-system of an internet shopping mall for fishery products, which can reduce the search cost of user. To achieve the goal, we first study tie key factors of successful direct commerce for fishery products, and second, we design a bundle product suggestion module and its sub-module. For this, we identify the objectives of system, and write out the necessary functions of the system and models(process model, data model, dynamic model) through the analysis of user requirements. Based on the functions and models, we design user interfaces, database, processes, and knowledge base. In designing knowledge base and inferencing strategy, we consider two intelligent agent approach(optimal algorithms, heuristic rules) and suggest one more approach(case-based reasoning). The intelligent agent can be used in enhancing the suggestion of multiple fishery product simultaneously. The system analysis and design documents presented as the research results can be used to provide good guidelines to the companies who consider developing an production suggestion agents.

• Proceedings of the Korean Nuclear Society Conference
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• 1997.05a
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• pp.484-488
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• 1997

Fission product release (FPR) assessment for 100% reactor outlet header (ROH) break in CANDU reactor loaded with CANFLEX-NU fuel bundles has been performed. The predicted results are compared with those for the reactor loaded with standard 37-element bundles. The fuel failure thresholds for the CANFLEX and standard bundle elements are very similar. All the sheaths at the corresponding fuel failure thresholds for the CANFLEX and standard bundles fail due to the significant cracks in the surface oxide, except those for the CANFLEX inner element at burnups of 220 to 240 MW.h/kg(U), which fail due to the excessive diametral strain. The fuel failure analysis predicts that the number of failed fuel elements for the CANFLEX bundle case is none, while that for the standard bundle case is 1827. The total (gap plus bound) I-131 releases for the CANFLEX and standard bundles are none and 5889 TBq, respectively The significant reduction of the number of failed fuel elements and FPR for the CABFKEX fuel bundle is attributed to the lower linear power of the CANFLEX fuel bundle compared with the standard fuel bundle.