• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.235-242
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• 2004

The purpose of this study was to develop a scale for the evaluation of the subjective fabric hand. In order to find out the appropriate method for the evaluation, bipolar adjectives were compared to unipolar adjectives. One hundred female university students we.e selected as judges. They assessed 9 fabrics using the 9 point scale system for both bipolar and unipolar adjectives. When using the bipola. scale, judges responded more consistently showing smaller deviation among their responses. The Judges seemed to understand the meanings of adjectives in the bipolar scale more clearly than in the unipolar scale. Unipolar scale has twice the number of questions than bipolar scale does. Therefore. judges often felt bored responding to the questions using unipolar adjectives. If the appropriate antonym can be found through verified method, bipolar scale seems to have more advantages than unipolar scale.

• Journal of the HCI Society of Korea
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• v.5 no.1
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• pp.19-24
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• 2010

The emotions evoked by single color or two-color combinations are investigated using bipolar affect adjectives. The color emotions using 10 bipolar affect adjectives are estimated for 5 single color patches and 10 two-color patch combinations. Twenty observers participated in the experiment and the same experiments are repeated using English and Korean words. The data analysis shows that there is little difference between English and Korean experiment. In many cases, color emotion for two.color combination can be predicted by averaging the color emotions of each patch. However, there are other cases that the emotion by one color dominates the emotion for the color pair.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.8
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• pp.1001-1010
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• 1998

The purpose of this study was to investigate the images and characteristic formative elements of Korean traditional patterns. The Korean pattern image could be interpreted into visual elements of design based on the images, the characteristic formative elements of Korean traditional patterns, and their relationships. Fourteen patterns selected from 5 groups of Korean patterns were used as stimuli. An image evaluation using a 2-point sementica scale of 19 bipolar adjectives, and an impression evaluation of which results were presented by visual drawing using lines and shapes were carried out. The data were analyzed by correspondence analysis and cluster analysis. The major findings are as follows; 1. Fourteen patterns and 19 adjectives were marked on a perception map composed of two (x and y-) axes. The bipoles of x- and y axes were soft-hard and splendid-artless, respectively. 2. Four clusters semerged to account for the dimensional sturucture of 14 patterns and 19 adjectives. These were splendid image, soft image, individualistic image, and sophisticated image. However there was no pattern which belonged to the cluster, sophisticated image. The Korean pattern image was founded to be better related to the kind of patterns than the type of patterns. 3. The characteristic formative elements obtained from the impression test were contour of motif, repeated line or shape, various curved lines, and decorative elements. 4. The splendid image was related to Bongwhang patterns and detailed line and complexity. The individualistic image was related to the abstractive form of Bongwhang pattern and the decorative form of Cloud pattern both of which have the characteristics of point-symmetry and abstraction, and Turtle-back pattern. In this case, the related charac-teristic formative element was identified to be repeated lines. The soft image was related to Moran, Cloud, and Taegeuk patterns. The related characteristic elements were various types of curved lines, decorative elements, and rounded contours.

• Journal of KIISE:Software and Applications
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• v.34 no.10
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• pp.900-909
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• 2007

This paper describes an experiment on the evaluation of human sensibility by monitoring responses to changes In the frequency and amplitude of a tactile display system. Preliminary tasks were performed to obtain effective adjectives concerning texture perception. The number of collected adjectives was originally 33. This number of adjectives was reduced to 14 by a suitability survey that asked whether an adjective is suitable for expressing a texture feeling. Finally after performing a semantic similarity evaluation, the number of adjectives was further reduced to ten and these ten were used in the main experiment. In the main experiment, selected sandpaper types and 15 selected combinations of frequencies and amplitudes of a tactile display were utilized to quantitatively evaluate the ten adjectives using a bipolar seven-point scale. The data show that a relationship exists between the independent variables(frequency, amplitude, and grit site) and the dependent variable(perceived texture). That is, the change of frequency and amplitude is directly related to perceived roughness or essential elements of human tactile sensitivity found in the preliminary experiment.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.220-223
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• 1997

The International Affective Picture System (IAPS) developed by Lang and colleagues[1] is widely used in studies relating a variety of physiological indices to subjective emotions. In this study we investigated whether the IAPS can be used for Koreans without significant cultural biases in their subjective emotional reactions. Thirty IAPS picture slides were presented to a group of 52 college students and different 30 slides with similar 3 dimensional emotion ratings to another group of 42 students. Fof each slieds with exposal time of 8sec, subjects were asked to rate on the Semantic Differential Scale (SDS) and Self-Assessment Manikin (SAM) in the 3 dimensions of pleasure valence, arousal, and domensions of pleasure valence, arousal, and dominance. Fnctor analysis was done for SDS ratings, and correlations of SDS and SAM were calculated. Eighteen bipolar adjective were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with previous study. SAM were calculated. Eighteen bipolar adjectives were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with the previous study. SAM ratings were highly corrlated with two of the 6 SDS adjective pairs associated with the pleasure and dominance dimensions, but not with those associated with arousal dimension suggerting some cultural differences.

• Journal of the Korean Institute of Rural Architecture
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• v.8 no.1
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• pp.80-89
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• 2006

This study is derived from relation between the natural landscape and architectural landscape. The type of landscape in Donghae seaside consist of three; Road, Mountain, Seaside. And we selected three landscapes about individual housing; Western, Traditional, Modern. This paper is analyzed 18-simulation scenes, which evaluated with semantic differential method in using 12-bipolar adjectives. The results of this study are as follows(ref: table 6). 1)The housing of western style do not correspond with landscape of Road, but landscape of mountain and seaside were suitable to the western style. 2)Mountain in Donghae seaside harmonizes with housing of traditional style. 3)Even though the housing of modern style were marked low assessment in three landscape, we found out relation, modern housing was well-matched with load landscape.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.61-70
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• 2002

The purpose of this study was to develop 'Emotion Rating Scale induced by Odors'and to identify the structure of odor emotion induced by odors. At first 37 adjectives that describe odor to develop a rating scale were selected. Subjects were to rate odor emotion on a 7-point bipolar scale. 304 subjects participated and were as a group instructed to rate odor emotion. 53 out of 304 subjects were retested to test for reliability of the scale two weeks after under the same condition and finally 25 adjectives were then selected based on high test-retest reliability and factor loading, high contributing to one factor. 24 subjects each in 10s, 20s, 30s & 40s were to rate odor emotion induced by 5 different odors on the scale developed. The structure of odor emotion consisted of 'Esthetics', 'Intensity', 'Romance', 'Nature'and 'Character'. The structure of odor emotion by age appeared quite similar but that by different odors was little bit different.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.6
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• pp.1060-1071
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• 1997

The purpose of this study is to identify the effect of clothing cues(sleeve and skirt width, length) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli are 16 pictures manipulated with sleeve and skirt width · length variations by computer drawing. The experimental design consists of 3 factorial design: (1) sleeve shapes(plain, upper expanded, below expanded, all expanded) (2) skirt width (wide, narrow) (3) skirt length(long, short) The 7-point semantic differential response scale designed for visual evaluation of female' s impression formation on sleeve shape and skirt width · length is 27 bipolar adjectives. The results of this study are as follows: 1. When we analize the impressions of female figure by sleeve shape and width · length of skirt, it becomes clear that maturity, modernity, attention, elegance and tenderness are proved to be important. Among these five factors, maturity, modernity and attention are identified as more important ones. 2. Sleeve shape have an effect on all factors except maturity and the effects of sleeve on the four factors are not striking. ' Width of skirt are most influential to the maturity and attention, but it does not have any effect on modernity. However two factor, that is width of skirt and sleeve have an effects on modernity, attention and tenderness. ' The length of skirt has an effects on the tenderness, elegance and modernity, but it dose not have any effect on attention. But width and length of skirt have an effects on attention, tenderness and modernity The length of skirt and sleeve have an effect on tenderness.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.977-989
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• 2005

The purpose of this study is to identify the effect of three clothing cues(jacket color, skirt color, and tone of dress) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are If color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 24 bipolar adjectives. The subjects were 192 undergraduate female students in Jinju city. The results of this study are as follow: As analyzing the impression of female figure by the jacket color, skirt color, and tone, three factors including youth${\cdot}$activity, attractiveness, and visibility were identified. Among these factors, youth${\cdot}$activity and attractiveness were proved to be more important. Some interaction effects of clothing cues were found. Jacket color and tone had significant effects on the impression of visibility. The combination of skirt color and tone had significant effects on youth${\cdot}$activity, attractiveness, and visibility.

• Fashion & Textile Research Journal
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• v.6 no.4
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• pp.447-454
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• 2004

The purpose of this study is to identify the effect of four clothing cues(hue, tone, skirt width, and skirt length of dress) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are 40 color pictures manipulated with four clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 29 bipolar adjectives. The subjects were 240 undergraduate female students in Jinju city. The results of this study are as follow: As analyzing the impression of the female figure by the hue, tone, skirt width, and length, five factors including ability activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability activity and elegance were proved to be more important. Each impression of hue and tone with skirt width length have significant effects on concentration of attention, and tenderness. We can express various impressions by diversifying hue and tone. Each impression of skirt width length with hue and tone have significant effects on ability activity and elegance.